Strategic Choices for Online Pharmacies in Austria and Germany PDF Download

Author: Sepp Puwein-Borkowski
Publisher: BoD – Books on Demand
ISBN: 3744855163
Category : Business & Economics
Languages : en
Pages : 80

View

Book Description
There are indications that the health and pharmaceutical markets in the European Union are in a transitional phase triggered by new regulations, changing socio-economic factors and the advent of new eHealth technologies. The objective of this study is to analyze the strategic options for Austrian and German online pharmacies in this situation. The study starts with an introduction and then analyzing in the literature review the market of Austrian and German online pharmacies using the concepts of Porters (1980) Five Forces and Rumelts (1984) VRIO concept. Based on the findings of the literature review a semi-structured interview with senior managers of Austrian and German online pharmacies was conducted. The Research Design Methodology is described in chapter 3 and the Findings are discussed in chapter 4. The essence of the study is, that there could be three competitive advantages identified for online pharmacies in Austria and Germany: logistics, marketing capabilities and relations to suppliers.

Author: Clemens Mathias Rosenbaum
Publisher: Frontiers Media SA
ISBN: 2889743756
Category : Medical
Languages : en
Pages : 117

View

Book Description

Author: L. Lerer
Publisher: Springer
ISBN: 023059879X
Category : Business & Economics
Languages : en
Pages : 239

View

Book Description
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Author: R.A. Logan
Publisher: IOS Press
ISBN: 1643680757
Category : Medical
Languages : en
Pages : 616

View

Book Description
“Health literacy is the ultimate global currency of health and well-being. Without health literacy, medicine fails, public health fails, and people pay the cost for these failures with their lives. As this book goes to press, the world is confronted by the COVID-19 pandemic. Improving health literacy becomes increasingly important if we are to successfully confront the challenges that stress our systems of medicine and public health like never before.” (Richard H. Carmona, M.D., M.P.H., FACS, former Surgeon General of the United States, in his foreword to this book.) Two years ago, HTI published the book Health Literacy: New Directions in Research, Theory and Practice. Together with that earlier volume, this book: Health Literacy in Clinical Practice and Public Health: New Initiatives and Lessons Learned at the Intersection with other Disciplines, strives to enumerate and expand our understanding of the multidisciplinary connections which underpin the field of health literacy. The book’s balance between research and practice is a response to the feedback the editors received about the previous publication, which focused more on HL theory and research. With reports of specific health literacy research initiatives and interventions, particularly in clinical practice and public health, the book covers contemporary health literacy research and practice and is divided into three sections. Section one explores health literacy’s capacity to foster progress in clinical practice and public health; section two provides insights into health literacy initiatives and lessons learned from diverse healthcare stakeholders; and section three examines health literacy’s similarities with – and differences from – related health research disciplines. The book sets the practice and research of health literacy on an evidence-based, thoughtful, effective, efficient, and applied course. As Dr Richard Carmona says in his foreword: “It is enthusiastically recommended for all health and medical practitioners and researchers.”

Author: Enrique Bigne
Publisher: Springer Nature
ISBN: 3658248785
Category : Psychology
Languages : en
Pages : 240

View

Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

Author: M. Mackintosh
Publisher: Springer
ISBN: 0230523617
Category : Political Science
Languages : en
Pages : 322

View

Book Description
Based on original research and analysis by a group of health policy experts and economists from across the world, this book analyzes the causes and consequences of the expanding global and local commercialization of health care. It argues for the necessity and possibility of effective policy responses to develop good quality, universally inclusive health systems worldwide. The book aims to contribute to a shift in the international 'common sense' in health policy towards a more humane, inclusive, egalitarian, and ethical framework for policy formulation.

Author:
Publisher:
ISBN:
Category : Information science
Languages : en
Pages : 812

View

Book Description

Author: David Barnhizer
Publisher: Routledge
ISBN: 135178806X
Category : Law
Languages : en
Pages : 261

View

Book Description
This title was first published in 2001: This book brings together the experiences of a diverse range of leading human rights advocates and activists to demonstrate strategies for protecting human rights. The volume identifies strategic problems and approaches and offers a range of strategies that hold promise for sanctioning human rights offenders and for inhibiting the behaviour of those who might otherwise engage in such activities. The contributors include, inter alia, Noam Chomsky, Justice Richard Goldstone of the Constitutional Court of South Africa who served as Chief Prosecutor of the UN War Crimes Tribunals for the former Yugoslavia and Rwanda, and David Rawson, United States Ambassador to Rwanda during the tragic genocide. Those who work in the disparate field of human rights increasingly understand the need to see the system strategically rather than piecemeal. This volume captures their insights and looks at both private and public actors, including the uses and limitations of international fora to prosecute violations. The focus is expanded to include private actions because political issues too often interfere with enforcement of human rights laws - allowing violators to hide behind the unwillingness of national governments to take action.

Author:
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 828

View

Book Description

Author: Nathan I. Cherny
Publisher: Oxford University Press
ISBN: 0198821328
Category : Medical
Languages : en
Pages : 1409

View

Book Description
Written by an established, comprehensive, multidisciplinary focused, internationally-recognized team, the sixth edition has been fully revised and brought up to date with the inclusion of recent developments in the speciality, to ensure that it retains its reputation as the definitive reference on palliative care.