Strategic Marketing Planning PDF Download

Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136435247
Category : Business & Economics
Languages : en
Pages : 552

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Book Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Author: Graeme Drummond
Publisher: Routledge
ISBN: 1136362371
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Author: Richard M.S. Wilson
Publisher: Routledge
ISBN: 1136362517
Category : Business & Economics
Languages : en
Pages : 884

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Book Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Author: John Dawes
Publisher: SAGE
ISBN: 1529766273
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Author: Peter W. Reed
Publisher:
ISBN: 9780170185325
Category : Marketing
Languages : en
Pages : 364

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Book Description
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

Author: Jose Palomino
Publisher: Cody Rock Press (G2m Group, Incorporated)
ISBN: 9780981912622
Category :
Languages : en
Pages : 228

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Book Description
The Strategic Marketing Planning Workbook is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers. The Value Prop Method is go-to-market process and methodology for products and services - from "big ticket" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years. As a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to: Go-to-market faster with a FlightPlan(TM) Define and design your ideal customer Influence and navigate your market Competitor-proof your business Create a killer 'I3' Value Proposition Get a handle on the right price Master your message development and delivery Define and refine your market entry strategy Effectively execute your marketing program * One year of access to Accelerator(TM) Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to [email protected] ** Visit us at http: //www.valueprop.com to learn more about our live training options and other services.

Author: Sally Dibb
Publisher: Burns & Oates
ISBN:
Category : Marketing
Languages : en
Pages : 268

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Book Description
A clear, systematic approach to marketing planning, which outlines the main features of planning techniques and strategies, and presents a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.

Author: Robert E. Stevens
Publisher: Psychology Press
ISBN: 9780789023384
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Author: David Anderson
Publisher: Business Expert Press
ISBN: 1606493744
Category : Business & Economics
Languages : en
Pages : 104

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Book Description
Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook exercises. This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business. From developing or refining the company's mission, goals and strategies to implementing tactics and creating budgets, this book provides the information and framework needed to develop a sound marketing plan that will help your business grow.

Author: Colin Gilligan
Publisher: Routledge
ISBN: 1856176177
Category : Business & Economics
Languages : en
Pages : 552

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Book Description
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.