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Author: Brad Chase Publisher: Greenleaf Book Group ISBN: 1626347131 Category : Business & Economics Languages : en Pages : 256
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Author: Brad Chase Publisher: Greenleaf Book Group ISBN: 1626347131 Category : Business & Economics Languages : en Pages : 256
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Author: Sir Lawrence Freedman Publisher: Oxford University Press ISBN: 0199349908 Category : Political Science Languages : en Pages : 752
Book Description
Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
Author: Great Britain: Parliament: Joint Committee on the National Security Strategy Publisher: The Stationery Office ISBN: 9780108475337 Category : Law Languages : en Pages : 52
Book Description
In this report the Joint Committee on the National Security Strategy finds that the National Security Strategy should address more fundamental questions about the UK's role in the world and its relationship with the USA and other allies. The Strategy also needs to be subject to a much wider public debate. The Committee says that: there is no evidence that the NSS has influenced decisions made since the Strategic Defence and Security Review; there should be an "overarching strategy", a document designed to guide government decision-making and crisis management both at home and on the international stage; the Government's assertion that there will be no reduction in the UK's influence on the world stage is wholly unrealistic in the medium to long term and the UK needs to plan for a changing, and more partnership-dependent, role in the world. The Government's unwillingness to provide the Committee with all the information it has asked for about the National Security Risk Assessment means that it is unable to give Parliament any assurances about its adequacy. The report also notes concern that the National Security Council's oversight of security issues is not sufficiently broad and strategic, given that it was deeply involved in operations in Libya and failed to discuss the national security implications of the Eurozone crisis or the possibility of Scottish independence.
Author: James R. Holmes Publisher: Routledge ISBN: 1134052111 Category : History Languages : en Pages : 240
Book Description
This is the first academic study of India's emerging maritime strategy, and offers a systematic analysis of the interplay between Western military thought and Indian maritime traditions. By a quirk of historical fate, Europe embarked on its Age of Discovery just as the main Asian powers were renouncing the sea, ushering in centuries of Western dominance. In the 21st century, however, Asian states are once again resuming a naval focus, with both China and India dedicating some of their new-found wealth to building powerful navies and coast guards, and drawing up maritime strategies to govern the use of these forces. The United States, like the British Empire before it, is attempting to manage these rising sea powers while preserving its maritime primacy. This book probes how India looks at the sea, what kind of strategy and seagoing forces New Delhi may craft in the coming years, and how Indian leaders may use these forces. It examines the material dimension, but its major premise is that navies represent a physical expression of a society's history, philosophical traditions, and culture. This book, then, ventures a comprehensive appraisal of Indian maritime strategy. This book will be of interest to students of sea power, strategic studies, Indian politics and Asian Studies in general. James R. Holmes is an Associate Professor of Strategy at the U.S. Naval War College and a former U.S. Navy surface warfare officer. Toshi Yoshihara is an Associate Professor in the Strategy and Policy Department at the Naval War College. Andrew C. Winner is Professor in the Strategic Research Department at the U.S. Naval War College.
Author: Stephen J. Cimbala Publisher: Bloomsbury Publishing USA ISBN: 031300367X Category : History Languages : en Pages : 228
Book Description
The future of nuclear weapons and nuclear strategy in the 21st century is not entirely predictable from the Cold War past. Nor is it easy to foresee on the basis of what has happened since the Soviet Union collapsed in 1991. Cimbala contends that nuclear weapons and the psychology of nuclear deterrence will remain important after 2000, but the character of that importance will change. No longer will nuclear weapons be the dominators of military technology. Instead, advanced technology conventional weapons, based on information and electronics, will supplant nuclear weapons as the instruments of military supremacy in the 21st century. What, Cimbala asks, can be expected of nuclear weapons in the 21st century, given what we have learned from previous experience in the Cold War and in the 1990s? Cimbala expects that nuclear weapons will spread among currently non-nuclear states, and states with regional grievances or hegemonic aspirations will seek to deploy small nuclear forces as deterrents against neighbors or against outside intervention by the United States in regional conflicts. Regional rogue states may also obtain nuclear weapons. Nonetheless, as Cimbala explains, the international balance of power is unlikely to change. As he makes clear, power will be less dependent on deployed military platforms and more dependent on information warfare. A thoughtful and provocative analysis that will be of particular interest to policy makers, scholars, and other researchers involved with arms control, security studies, and international relations.
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: Meighen McCrae Publisher: Cambridge University Press ISBN: 1108475302 Category : History Languages : en Pages : 293
Book Description
This exploration of Allied war plans for 1918-1919 uncovers how the Supreme War Council became a successful mechanism for coalition war.
Author: Rick Howard Publisher: John Wiley & Sons ISBN: 1394173091 Category : Computers Languages : en Pages : 295
Book Description
The first expert discussion of the foundations of cybersecurity In Cybersecurity First Principles, Rick Howard, the Chief Security Officer, Chief Analyst, and Senior fellow at The Cyberwire, challenges the conventional wisdom of current cybersecurity best practices, strategy, and tactics and makes the case that the profession needs to get back to first principles. The author convincingly lays out the arguments for the absolute cybersecurity first principle and then discusses the strategies and tactics required to achieve it. In the book, you'll explore: Infosec history from the 1960s until the early 2020s and why it has largely failed What the infosec community should be trying to achieve instead The arguments for the absolute and atomic cybersecurity first principle The strategies and tactics to adopt that will have the greatest impact in pursuing the ultimate first principle Case studies through a first principle lens of the 2015 OPM hack, the 2016 DNC Hack, the 2019 Colonial Pipeline hack, and the Netflix Chaos Monkey resilience program A top to bottom explanation of how to calculate cyber risk for two different kinds of companies This book is perfect for cybersecurity professionals at all levels: business executives and senior security professionals, mid-level practitioner veterans, newbies coming out of school as well as career-changers seeking better career opportunities, teachers, and students.
Author: J. L. Kay Publisher: ISBN: Category : Bus lines Languages : en Pages : 32
Book Description
This report presents the results of the evaluation of the five alternatives of the first-generation traffic control strategy for the computerized Urban Traffic Control System and Bus Priority System in Washington, D.C. The five control alternatives evaluated are: District 3-dial, time-of-day, traffic responsive, critical intersection control, and bus priority. They were evaluated to assess their relative impact on traffic during typical weekday morning, midday, and evening periods.
Author: Paula Jarzabkowski Publisher: SAGE ISBN: 1446230562 Category : Business & Economics Languages : en Pages : 216
Book Description
`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for applying the practice lens to strategy' - Academy of Management Review `Paula Jarzabkowski has astutely signaled an agenda for future scholarship that will no doubt fuel the continued growth of this subfield' - Organization Studies `Pioneering work. As the first book in the new strategy-as-practice field, it offers readers both innovative models and exemplary field research' - Richard Whittington, Professor of Strategic Management, Said Business School, Oxford 'Extends and develops the emerging fields of strategy and practice as well as activity theory. It also demonstrates empirically, using University settings, how activity theory is itself bounded by the wider contexts of organisation, embedded routines and the heavy hand of history' - David C. Wilson, University of Warwick `An insightful book that would be of use to people interested in the actual practices of strategy and strategizing' - Organization Bridging the gap between what managers actually do and organizational strategies, this book provides an activity-based framework for studying strategy as practice, with empirical evidence to illustrate the dynamics of this framework in real terms.
Author: Brad Chase
Author: Brad Chase
Author: Sir Lawrence Freedman
Author: Great Britain: Parliament: Joint Committee on the National Security Strategy
Author: James R. Holmes
Author: Stephen J. Cimbala
Author: Robert W. Palmatier
Author: Meighen McCrae
Author: Rick Howard
Author: J. L. Kay
Author: Paula Jarzabkowski