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Author: Jarol B. Manheim Publisher: Routledge ISBN: 1136842179 Category : Political Science Languages : en Pages : 14
Book Description
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Author: Jarol B. Manheim Publisher: Routledge ISBN: 1136842179 Category : Political Science Languages : en Pages : 14
Book Description
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Author: Jarol B. Manheim Publisher: Routledge ISBN: 1136842187 Category : Business & Economics Languages : en Pages : 338
Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Author: Charles T. Salmon Publisher: SAGE Publications, Incorporated ISBN: Category : Business & Economics Languages : en Pages : 326
Book Description
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address
Author: Kostas Gouliamos Publisher: Routledge ISBN: 1135013373 Category : Political Science Languages : en Pages : 340
Book Description
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Author: Deborah A. Silverman Publisher: Taylor & Francis ISBN: 1003849512 Category : Business & Economics Languages : en Pages : 686
Book Description
The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Author: Kevin N. Mccauley Publisher: Createspace Independent Publishing Platform ISBN: 9781535597098 Category : Languages : en Pages : 563
Book Description
Russia, under both the Soviets and Vladimir Putin, is in a struggle with Western civilization, and has conducted influence campaigns to weaken and undermine the West from within. This study of influence campaigns waged against the West by the Soviet Union and now by Russia under President Vladimir Putin is intended to present a detailed overview and analysis of the various influence campaigns. Methods and means employed by the Soviet Union included active measures, disinformation, propaganda, controlled international front groups, agents of influence, forgeries, and reflexive control. Campaign themes are examined, and two key campaigns against NATO deployment of the neutron bomb and intermediate-range nuclear force are analyzed as case studies of a successful and failed campaign. The influence campaigns waged by President Putin against the West combine time tested methods with new information age techniques not available during the Soviet era including internet trolls, social media, information warfare, and cyber operations. Both similarities and differences exist in the execution and objectives of influence campaigns conducted by the Soviet Union and Putin's Russia. While the ideologies differ, both Soviet Communist ideology as well as the new Russian nationalist ideology under President Putin contend that Russia is engaged in a long-term struggle with the West that continues during peace and conflict, and will likely end violently. President Putin's Russia is now employing asymmetrical warfare against former Soviet republics to intimidate as well as expand Russian influence and borders in order to create a Russian World. This so-called new generation or hybrid warfare, essentially a Russian version of a "color revolution," incorporates aspects of influence campaigns combined with the covert deployment of special forces to mobilize local ethnic Russian populations combined with cyber operations to disrupt an opponent, and prepare the battle and information space for possible military operations. Influence campaigns in the Soviet era and under President Putin represent an indirect, low risk approach to undermine and weaken an opponent from within in order to promote political objectives, and alter the correlation of power in Moscow's favor in order to win the clash of civilizations with the West. The West needs to develop a coordinated response to the information assault by the Kremlin. First and foremost, the West needs to recognize that they are engaged in a struggle with President Putin's Russia. An effort similar to that developed to identify, analyze and publicize Soviet active measures and disinformation campaigns needs to be established. Countering the Kremlin's influence campaigns is important, however, the West critically needs to conduct proactive, offensive influence campaigns against Russian efforts. A three tier Western influence campaign is required. Information campaigns need to counter Russian influence efforts in the West and actively promote Western policies to public audiences. Next, a strategic communications campaign is required for audiences in the former Soviet republics, in particular Russian speaking populations. These countries are critical as they are already under assault by the Kremlin's influence campaigns, and are potentially the next target of Moscow's asymmetrical new generation warfare. The final audience, the Russian public, represents the hardest target, but also the most critical in countering the new Russian World ideology. Detailed target audience analysis is required for this effort to identify key groups and developed highly specialized and effective messaging. While difficult, analysis to anticipate future Russian influence campaigns and actions is required to more effectively counter the Kremlin's strategy. NATO and friendly states must centralize and pool scarce resources to counter the Kremlin's actions and communicate a Western message to key target audiences.
Author: Ronald D. Smith Publisher: Routledge ISBN: 041550676X Category : Business & Economics Languages : en Pages : 552
Book Description
This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Author: Carolyn Mae Kim Publisher: Routledge ISBN: 1000290646 Category : Business & Economics Languages : en Pages : 182
Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Bruce I. Newman Publisher: SAGE ISBN: 0803951388 Category : Political Science Languages : en Pages : 185
Book Description
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author: Jarol B. Manheim
Author: Jarol B. Manheim
Author: Jarol B. Manheim
Author: Charles T. Salmon
Author: Kostas Gouliamos
Author: Deborah A. Silverman
Author: Kevin N. Mccauley
Author: Ronald D. Smith
Author: Carolyn Mae Kim
Author: Bruce I. Newman
Author: F. Christopher Arterton