The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories PDF Download
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Author: Frank Rose Publisher: W. W. Norton & Company ISBN: 039308079X Category : Business & Economics Languages : en Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Author: Frank Rose Publisher: W. W. Norton & Company ISBN: 039308079X Category : Business & Economics Languages : en Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Author: Izabela Derda Publisher: Taylor & Francis ISBN: 1000970450 Category : Business & Economics Languages : en Pages : 92
Book Description
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.
Author: Tyler Weaver Publisher: Taylor & Francis ISBN: 1136145737 Category : Computers Languages : en Pages : 290
Book Description
In recent years, a new market of convergence culture has developed. In this new market, one story, idea, concept, or product can be produced, distributed, appreciated, and understood by customers in a variety of different media. We are at the tipping point of this new convergence culture, and comics is a key area affected by this emerging model. In Comics for Film, Games, and Animation Tyler Weaver teaches you how to integrate comics storytelling into your own work by exploring their past, present, and future. You will explore the creation of the unique mythologies that have endured for more than seventy years, and dig into the nitty gritty of their creation, from pacing and scripting issues to collaboration. Finally, you'll gain a love and appreciation of the medium of comics, so much so that you won't be able to wait to bring that medium into your story toolbox.
Author: Frank Rose Publisher: W. W. Norton & Company ISBN: 039308079X Category : Business & Economics Languages : en Pages : 369
Book Description
"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
Author: Matias del Campo Publisher: John Wiley & Sons ISBN: 1119748844 Category : Architecture Languages : en Pages : 147
Book Description
AI is already part of our lives even though we might not realise it. It is in our phones, filtering spam, identifying Facebook friends, and classifying our images on Instagram. It is in our homes in the form of Siri, Alexa and other AI assistants. It is in our cars and our planes. AI is literally everywhere. Artworks generated by AI have won international prizes, and have been sold at auction. But what does AI mean for the world of design? This issue of AD explores the nature of AI, and considers its potential for architecture. But this is no idle speculation. Architects have already started using AI for architectural design and fabrication. Yet – astonishingly – there has been almost no debate about AI within the discipline of architecture so far. Surely, nothing can be more important for the profession of architecture right now. The issue looks at all aspects of AI: its potential to assist architects in designing buildings so that it becomes a form of ‘augmented intelligence’; its capacity to design buildings on its own; and whether AI might open up an extraordinary new chapter in architectural design. Contributors: Refik Anadol; Daniel Bolojan; Alexa Carlson; Sofia Crespo and Feileacan McCormick; Gabriel Esquivel, Jean Jaminet and Shane Bugni; Behnaz Farahi; Theodoros Galanos and Angelos Chronis; Eduard Haiman; Wanyu He; Damjan Jovanovic and Lidija Kljakovic; Immanuel Koh; Maria Kuptsova; Sandra Manninger; Lev Manovich; Achim Menges and Thomas Wortmann; Wolf dPrix, Karolin Schmidbaur and Efilena Baseta; M Casey Rehm; and Hao Zheng and Masoud Akbarzadeh. Featured architects: Alisa Andrasek, Coop Himmelb(l)au, Lifeforms.io, Nonstandardstudio,SPAN, Kyle Steinfeld, Studio Kinch and Xkool Technology.
Author: Jamie Parfitt Publisher: Jamie Parfitt ISBN: 0646581821 Category : Business & Economics Languages : en Pages : 102
Book Description
Why was understanding Starbucks’ purpose crucial to the coffee company’s financial health? Why did a US-based cosmetics company establish a business partnership with an Amazonian tribe? How did Bing increase the usage of its search engine by inspiring people to search offline? And how did the beverage giant Coca-Cola end up producing a chart-topping song and accompanying music video? Advertising strategist Jamie Parfitt answers all of these questions and more in The Multidimensional Agency, in which he examines the causes, implications and consequences of the latest trends in marketing and their effects on today’s advertising industry. Taking note of the rise in human-centric marketing and corporate social responsibility, the increasing disposition of businesses towards collaboration, as well as the shifting role of marketing communication, Parfitt provides guidelines for how the advertising industry can adapt its practices to meet the changing landscapes of technology, media and society at large.
Author: Vladan Nikolic Publisher: Taylor & Francis ISBN: 1317383443 Category : Art Languages : en Pages : 292
Book Description
Independent Filmmaking and Digital Convergence: Transmedia and Beyond offers a comprehensive analysis of the technological changes of the past few decades in independent film and media-making, and explores new strategies and practices in media production, exhibition and distribution for independent producers and content creators. The book examines how independent filmmaking concepts have merged with digital and online technologies to create new hybrid multi-platform content creations. It explores key questions like how to reach an audience at a time when media conglomerates and their products dominate the market, and simultaneously, there is an overabundance of content competing for viewer time. The book investigates what kind of stories we tell and why; how the audience has changed, and what their expectations are; what the various niche markets are for independent producers and creators in new media; and new models for media financing and distribution. The content found in this book: Bridges the gap between professional media-makers and amateurs by focusing on new and emerging media models and practices. Provides a holistic view of the new media landscape, and practical advice on producing content in the new multi-platform media environment. Demonstrates how to create financially sustainable models for independent producers and creators in a shifting and unstable environment, providing many challenges, but also opportunities for independents. The author's website (http://www.filmconvergence.com/) supports this book with case studies, news and updates.
Author: Holly Willis Publisher: Columbia University Press ISBN: 0231850972 Category : Performing Arts Languages : en Pages : 201
Book Description
Cinema, the primary vehicle for storytelling in the twentieth century, is being reconfigured by new media in the twenty-first. Terms such as "worldbuilding," "virtual reality," and "transmedia" introduce new methods for constructing a screenplay and experiencing and sharing a story. Similarly, 3D cinematography, hypercinema, and visual effects require different modes for composing an image, and virtual technology, motion capture, and previsualization completely rearrange the traditional flow of cinematic production. What does this mean for telling stories? Fast Forward answers this question by investigating a full range of contemporary creative practices dedicated to the future of mediated storytelling and by connecting with a new generation of filmmakers, screenwriters, technologists, media artists, and designers to discover how they work now, and toward what end. From Chris Milk and Aaron Koblin's exploration of VR spherical filmmaking to Rebeca Méndez's projection and installation work exploring climate change to the richly mediated interactive live performances of the collective Cloud Eye Control, this volume captures a moment of creative evolution and sets the stage for imagining the future of the cinematic arts.
Author: Frank Rose
Author: Frank Rose
Author: Frank Rose
Author: Izabela Derda
Author: Tyler Weaver
Author: Frank Rose
Author: Matias del Campo
Author: Jamie Parfitt
Author: Vladan Nikolic
Author: Jason Ohler
Author: Holly Willis