Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

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Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Author: Becky Sheetz-Runkle
Publisher: Simon and Schuster
ISBN: 1598699075
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are more paths to winning than frontal assault. You can learn from the ancient Chinese strategist how to apply the feminine principle to the business world--and win every time. Whether it's relying on networking skills to win allies or maneuvering to gain a decisive advantage, the author shows through dozens of case studies from prominent women in business how to overcome the odds, defeat opponents, and forge successful careers. The tenets of Sun Tzu lend themselves to women's natural strengths in diplomacy and relationship-building. With this interpretation, you'll learn to leverage these valuable assets to trump your male colleagues every time.

Author: A-Jay Orr
Publisher:
ISBN: 9781950043354
Category :
Languages : en
Pages : 148

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Book Description
"Being a business leader is similar to being a commander in war." This sentiment sets the tone for a tactical guide to not only surviving but thriving amid industry disruption, globalization, and digital transformation. In today's concrete jungle, the life of an entrepreneur and business leader can be perilous. Each day brings the possibility of new opportunities, unforeseen risks, and inevitable emergencies. At every turn, technology is either friend or foe (and sometimes both). The enemy isn't just across town; they're across the globe, waging cybersecurity attacks in constant succession. Everyone is fighting for the same customers, employees, resources, protections, and market share. The name of the game? Do more with less. The mission? Protect your bottom line. Technology is non-negotiable. Ignorance is peril. Knowing which technology solutions make the most sense for your business can no longer be left to chance. As a veteran of the United States Army, A-Jay is no stranger to combat training and preparation. In his latest book, The Art of War in Business Technology, A-Jay brings lessons in warfare to the digital battlefield. His field-ready tactical guide for business owners is a compilation of easy-to-deploy strategies for simplifying technology management. Inside, you'll find real-life stories, applications, and practical advice for gaining a better vantage point over operations, navigating business technology, developing a strong digital foothold, and positioning yourself for long-term success. Are you ready to future-proof your business?

Author: Mark Smith
Publisher: Arcturus Publishing
ISBN: 1398809845
Category : Business & Economics
Languages : en
Pages : 197

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Book Description
"Essential reading for the business leaders of tomorrow and a fascinating study of the boardroom as the new battlefield" - Booklist THE CLASSIC MILITARY TEXT, NOW ANALYSED FOR THE BUSINESS-MINDED. The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way. Illustrated with numerous case studies of business owners whose strategies show how these ideas can work and containing quotes and tips from well-known business leaders and innovators, The Entrepreneur's Guide to The Art of War will show you how to: • lay firm foundations for your intended business • choose your staff and co-workers effectively • study your competitors in order to be stronger and better at what you do • maintain a good working environment and happy employees • work out your business's path to continued success With helpful diagrams and illustrations, business leaders in the making will find this an invaluable companion.

Author: Gary Gagliardi
Publisher: Science of Strategy
ISBN: 1929194447
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.

Author: Gary Gagliardi
Publisher:
ISBN: 9781929194254
Category : Ledelse
Languages : en
Pages : 0

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Book Description
The left-hand pages shows complete, award-winning English translation of The Art of War. Facing right-hand pages show a line-by-line translation of military terminology into terms that small business owners can understand and use. The book shows readers how to directly apply Sun Tzu's strategic principles to making a profit, building an organization, and surviving in a competitive market

Author: Catherine Huang
Publisher: Tuttle Publishing
ISBN: 1462905781
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.

Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1440507082
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!

Author: Sun Tzu
Publisher:
ISBN: 9789843447647
Category : Study Aids
Languages : en
Pages : 196

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Book Description
The Art of War remains the most influential strategy text in warfare. It has a great influence on East Asian and Western military thinking, business tactics, legal strategy, sports and beyond. The Art of War is an ancient Chinese military treatise dating from the Spring and Autumn period. 2500 year old this classic work is attributed to the ancient Chinese general Sun Tzu ("Master Sun", also spelled Sunzi, born in 544 BC and died in 496 BC). The Art of War is 13 chapters book on Strategy. The Art of War was first translated and published into French in 1772 by the French Jesuit Jean Joseph Marie Amiot and a partial translation into English was attempted by British officer Everard Ferguson Calthrop in 1905 under the title The Book of War. The first annotated English translation was completed and published by Lionel Giles in 1910. Numerous military and political leaders such as the Chinese communist revolutionary Mao Zedong, Japanese daimyo Takeda Shingen, and American military general Norman Schwarzkopf, Jr. have drawn inspiration from the book.The Art of War is traditionally ascribed to Sun Tzu. It presents a philosophy of war for managing conflicts and winning battles. It is accepted as a masterpiece on strategy and has been frequently cited and referred to by generals and theorists since it was first published, translated, and distributed internationally.There are numerous theories concerning when the text was completed and concerning the identity of the author or authors, but archeological recoveries show The Art of War had taken roughly its current form by at least the early Han. Because it is impossible to prove definitively when the Art of War was completed before this date, the differing theories concerning the work's author or authors and date of completion are unlikely to be completely resolved. Some modern scholars believe that it contains not only the thoughts of its original author but also commentary and clarifications from later military theorists, such as Li Quan and Du Mu. On April 10, 1972, the Yinqueshan Han Tombs were accidentally unearthed by construction workers in Shandong. Scholars uncovered a collection of ancient texts written on unusually well-preserved bamboo strips. Sun Tzu's Art of War has influenced many notable figures. The Chinese historian Sima Qian recounted that China's first historical emperor, Qin's Shi Huangdi, considered the book invaluable in ending the time of the Warring States. In the 20th century, the Chinese Communist leader Mao Zedong partially credited his 1949 victory over Chiang Kai-shek and the Kuomintang to The Art of War. The work strongly influenced Mao's writings about guerrilla warfare, which further influenced communist insurgencies around the world.In present edition of "The Art of War' in everyday English" We adapted the long-standing words of 2500-year-old Sun Tzu's Art of War to today's English keeping the original meaning intact.