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Author: Thomas Bolfert Publisher: Motorbooks International ISBN: 0760314462 Category : Transportation Languages : en Pages : 316
Book Description
aChronicles America's sole remaining motorcycle manufacturer, and the historical framework in which it prevailed for nearly nine decades.
Author: Thomas Bolfert Publisher: Motorbooks International ISBN: 0760314462 Category : Transportation Languages : en Pages : 316
Book Description
aChronicles America's sole remaining motorcycle manufacturer, and the historical framework in which it prevailed for nearly nine decades.
Author: Clyde Fessler Publisher: Simon and Schuster ISBN: 1621534227 Category : Business & Economics Languages : en Pages : 128
Book Description
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Thomas C. Bolfert Publisher: Motorbooks International ISBN: 9780962411311 Category : Business & Economics Languages : en Pages : 300
Book Description
The history of an American motorcycling legend spanning nearly nine decades from 1903 to the present. This easy to read success story is beautifully illustrated by over 100 historic photos & illustrations, mostly in full color. The history of Harley-Davidson is put into the proper historic perspective by means of photos & a time line chronicling key figures & events of the times.
Author: Jean Davidson Publisher: The Guest Cottage, Inc. ISBN: 193059626X Category : Transportation Languages : en Pages : 40
Book Description
Jean Davidson, also known as Jeannie, tells the story of the first Harley-Davidson motorcyles as a blue-eyed, blond-hair 8-year-old tomboy. Have fun with Jean as she rides behind her father or with her family on early versions of the Harley-Davidson. Bright, colorful illustrations by Theresa Hammerquist add fun and zest to the words of young Jeannie. Children will delight in the playful text and illustrations while learning how early Harley-Davidson motorcycles were built and enjoyed. For children ages 3-7
Author: Aaron Frank Publisher: Motorbooks ISBN: 0760360715 Category : Transportation Languages : en Pages : 232
Book Description
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
Author: Rick Schunk Publisher: Motorbooks International ISBN: 0760343403 Category : Transportation Languages : en Pages : 276
Book Description
DIVWhen it comes to collector motorcycles, none hold the allure of the classic Harley-Davidson Big Twins built from 1936 to 1964. But owning and maintaining these tempermental machines provides endless challenges. Even the most pristine, restored example needs a tremendous amount of care, maintenance, and repair. The rebuilding and restoring of these machines is not so much a defined task as a never-ending process. This book serves to guide owners through that process./div Beginning with a practical section on understanding, choosing, and purchasing a classic Harley, this book focuses on the nuts and bolts of classic Harley ownership. Through step-by-step photography and thoughtful, informative instruction, the reader will learn how to disassemble a chassis, rebuild a fork, lace a wheel, and paint the major parts for any restoration. It also provides thorough instruction on repairing, overhauling, and restoring all major components, such as the engine, transmission, and electrical system.
Author: Thomas Bolfert
Author: Thomas Bolfert
Author: Thomas C. Bolfert
Author: Albert Saladini
Author: Clyde Fessler
Author: Thomas C. Bolfert
Author: Jean Davidson
Author: Aaron Frank
Author: Peter C. Reid
Author: Rick Schunk
Author: Mac McDiarmid