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Author: Karen Leland Publisher: ISBN: 9781599185897 Category : Business & Economics Languages : en Pages : 178
Book Description
The Brand Mapping Strategy uses tips, tricks, and anecdotes from brand-building masters to give readers the tools they need to design, build, and accelerate a successful brand.
Author: Jason Arcemont Publisher: CreateSpace ISBN: 9781518653568 Category : Languages : en Pages : 68
Book Description
Does your brand stand out? Does it captivate? Does it stay in the minds of consumers?The Brand Map(tm)--a proven method for building brands--teaches professionals and entrepreneurs how to find and captivate customers. Hundreds of companies, organizations and individuals have used The Brand Map(tm) to stand out among a wide variety of audiences. Starting with basic internal and external info-gathering, the Brand Mapping(tm) process takes the reader from the building blocks of branding through a complete discovery of a brand's image, reputation and spirit. From there, the book touches on how to transform these discoveries into images, words and digital properties (such as websites and social media) that bring your brand to life. The Brand Map(tm) will give readers:· Insight into how to build, manage and evolve an iconic brand· A blueprint for how any company can improve its ROI· A fresh perspective on markets and unique market segments· A simple way to effectively analyze your competitors· A framework to discover Who You Are, What You Do and Who You Do It ForIt's never too early, or too late, to build your brand. This step-by-step guide shows you how to own a position in the mind of your market.
Author: Erik Kostelijk Publisher: Routledge ISBN: 1000025063 Category : Business & Economics Languages : en Pages : 309
Book Description
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Author: Ratih Hendayani Publisher: Routledge ISBN: 1000411818 Category : Business & Economics Languages : en Pages : 304
Book Description
Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``. This proceeding offers valuable knowledge on how research can be applied to support the government by introducing a policy of economic transformation in solving various challenges and driving the business sector to gain the ability to create sustainable competitive advantages, which will lead to sustainable, competitive and quality growth. The subjects in this Proceeding are classified into four tracks: Strategy, Entrepreneurship, Economics; Digital-Based Management; Finance and Corporate Governance; and Accounting. These valuable researches inside this proceeding can help academicians, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have special interest in theories and practices in the field of digital economy for global competitiveness.
Author: Marco de Veglia Publisher: Createspace Independent Publishing Platform ISBN: 9781726475426 Category : Languages : en Pages : 64
Book Description
THE POSITIONING "MISSING MANUAL"Since the publishing of Positioning, by Ries and Trout, Brand Positioning has become the most used concept in marketing. Without Brand Positioning, all marketing money is ineffective at best, and mostly wasted. With Brand Positioning, you know exactly what to say in your marketing.Brand Positioning is a simple and effective model to build a brand and be perceived different from your competitors.Recently, Brand Positioning has become
Author: Anne Sigismund Huff Publisher: SAGE ISBN: 9781446232279 Category : Business & Economics Languages : en Pages : 324
Book Description
This book outlines a number of different tools for mapping strategic knowledge, and thus making knowledge more accessible. Anne Sigismund Huff and Mark Jenkins have brought leading academics together in this work: - to provide informed analysis and theory - to illustrate the contribution of knowledge mapping to central issues in strategy and organization theory - to consider the contribution of these studies to management practice - to address practical theoretic and methodological limitations of these tools, including several software tools now available to facilitate mapping. Each section of the book provides a table which charts the chapters' main contents, key findings and implications for knowledge management. An annotated bibliography is provided at the end of the book as a resource for readers who may wish to become more familiar with relevant and existing literature in this area. Mapping Strategic Knowledge is relevant to those interested in knowledge management, primarily academics and consultants in the area of strategic management, but also academics in the area of organization theory.
Author: The Staff of Entrepreneur Media, Inc. Publisher: Entrepreneur Press ISBN: 1613084145 Category : Business & Economics Languages : en Pages : 986
Book Description
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your talent for snapping great pictures into a lucrative business. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.
Author: The Staff of Entrepreneur Media, Inc. Publisher: Entrepreneur Press ISBN: 1613084064 Category : Business & Economics Languages : en Pages : 958
Book Description
Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.
Author: Karen Leland
Author: Karen Leland
Author: Karen Leland
Author: Jason Arcemont
Author: Erik Kostelijk
Author: Ratih Hendayani
Author: Marco de Veglia
Author: Anne Sigismund Huff
Author: The Staff of Entrepreneur Media, Inc.
Author: The Staff of Entrepreneur Media, Inc.
Author: Martin Thomas