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Author: Roland Geyer Publisher: Routledge ISBN: 1000427609 Category : Business & Economics Languages : en Pages : 122
Book Description
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
Author: Roland Geyer Publisher: Routledge ISBN: 1000427609 Category : Business & Economics Languages : en Pages : 122
Book Description
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
Author: Shelly Sun Publisher: Greenleaf Book Group ISBN: 160832284X Category : Business & Economics Languages : en Pages : 301
Book Description
Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. * A low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. Grow Smart, Risk Less describes how readers, through franchising, can use other people's money and leverage their success for rapid growth. * Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges. * Written by an experienced, nationally lauded franchisor. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies.
Author: George Hedley Publisher: ReadHowYouWant.com ISBN: 1459609506 Category : Business & Economics Languages : en Pages : 386
Book Description
George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.
Author: Roland Geyer Publisher: ISBN: 9780367755850 Category : Business enterprises Languages : en Pages : 160
Book Description
The Business of Less rewrites the book on business and the environment. Promoting the concepts of 'net green' and 'labor, not materials', the book provides a roadmap for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer irreconcilable.
Author: Dan S. Kennedy Publisher: Forbesbooks ISBN: 9781950863235 Category : Business & Economics Languages : en Pages : 0
Book Description
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Author: Richard Walsh Publisher: Simon and Schuster ISBN: 1440539448 Category : Business & Economics Languages : en Pages : 100
Book Description
Millions of Americans are out of work. Their savings accounts have shrunk, and they’re taking out second mortgages and cashing in their retirement accounts to pay off overdue credit card bills. But the entrepreneurial spirit is alive and well in America, as clear in initiatives like Small Business Saturday and Entrepreneur.com. And hundreds of thousands of courageous innovators have decided to start their own businesses. The question is—how much money will it take to do it successfully? Here are innovative, exciting ideas for businesses based on what the reader can afford. For each venture author Richard Walsh outlines start up expenses, probable earnings, qualifications, and gives the low down on what the business is really all about. This is the essential down-and-dirty guide for every aspiring entrepreneur who wants to select a business, get a business plan together, and join the small business revolution.
Author: Richard Walsh Publisher: Simon and Schuster ISBN: 144053943X Category : Business & Economics Languages : en Pages : 100
Book Description
Millions of Americans are out of work. Their savings accounts have shrunk, and they’re taking out second mortgages and cashing in their retirement accounts to pay off overdue credit card bills. But the entrepreneurial spirit is alive and well in America, as clear in initiatives like Small Business Saturday and Entrepreneur.com. And hundreds of thousands of courageous innovators have decided to start their own businesses. The question is—how much money will it take to do it successfully? Here are innovative, exciting ideas for businesses based on what the reader can afford. For each venture author Richard Walsh outlines start up expenses, probable earnings, qualifications, and gives the low down on what the business is really all about. This is the essential down-and-dirty guide for every aspiring entrepreneur who wants to select a business, get a business plan together, and join the small business revolution.
Author: Richard Walsh Publisher: Simon and Schuster ISBN: 1440539421 Category : Business & Economics Languages : en Pages : 100
Book Description
Millions of Americans are out of work. Their savings accounts have shrunk, and they’re taking out second mortgages and cashing in their retirement accounts to pay off overdue credit card bills. But the entrepreneurial spirit is alive and well in America, as clear in initiatives like Small Business Saturday and Entrepreneur.com. And hundreds of thousands of courageous innovators have decided to start their own businesses. The question is—how much money will it take to do it successfully? Here are innovative, exciting ideas for businesses based on what the reader can afford. For each venture author Richard Walsh outlines start up expenses, probable earnings, qualifications, and gives the low down on what the business is really all about. This is the essential down-and-dirty guide for every aspiring entrepreneur who wants to select a business, get a business plan together, and join the small business revolution.
Author: Chris Anderson Publisher: Hachette Books ISBN: 1401384633 Category : Business & Economics Languages : en Pages : 256
Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: CB Bhattacharya Publisher: Routledge ISBN: 1000507262 Category : Business & Economics Languages : en Pages : 171
Book Description
Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U
Author: Roland Geyer
Author: Roland Geyer
Author: Shelly Sun
Author: George Hedley
Author: Roland Geyer
Author: Dan S. Kennedy
Author: Richard Walsh
Author: Richard Walsh
Author: Richard Walsh
Author: Chris Anderson
Author: CB Bhattacharya