The Digital MBA PDF Download

Author: Daniel Burnstein
Publisher: Osborne Publishing
ISBN: 9780078820991
Category : Business
Languages : en
Pages : 0

View

Book Description
Perform better with proven management insights and software tools designed to help solve critical problems, The Digital MBA is divided into four parts, each covering a specific category of business management. Every chapter includes specific business tips and a hands-on tutorial for the accompanying software chapters. The CD includes special versions of software chosen by The Management Software Association.; 1 CD-ROM.

Author: Christer Holloman
Publisher: John Wiley & Sons
ISBN: 1119967236
Category : Business & Economics
Languages : en
Pages : 248

View

Book Description
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

Author: David J Bradley Mba
Publisher:
ISBN: 9781731015846
Category :
Languages : en
Pages : 144

View

Book Description
Best-selling marketing author David Bradley shares a new way of thinking about digital to make meaningful decisions, drawn from experiences in his work with clients ranging from startups to nine figure organizations.In his 2015 best-seller Getting Digital Marketing Right, David offered a process to follow to develop a digital marketing strategy. In Digital Marketing MBA, David continues that journey of helping everyone to understand how to use digital by offering a unique take on the topic. This approach is one of how to think like a digital executive, whether you are a marketing veteran, digital expert, recent college grad, corporate CEO, or a small business owner. How you frame "digital" in your mind greatly changes how you use digital in your business. That's what this book teaches.In this practical, applicable book, David digs into every aspect of approaching your marketing with a digital angle, covering what you need to consider with your online presence, your use of social media and other channels, and most importantly, how you will implement and execute your plans. With both theory and practical tactics offered, you can follow along actively or use the book as an ongoing reference as new situations arise in your business. The book is designed to be evergreen, so as the digital world, social media, and technology change, the principles learned in the book remain.Digital Marketing MBA is a modern guide to developing a marketing mind for today's digital landscape. With "Guiding Principles" presented throughout the book, you can quickly review and reflect on specific elements of the book to make your marketing philosophies concrete in your mind.

Author: Raisinghani, Mahesh S.
Publisher: IGI Global
ISBN: 1599048760
Category : Computers
Languages : en
Pages : 588

View

Book Description
Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.

Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 320

View

Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Author: Alnoor Bhimani
Publisher: Oxford University Press on Demand
ISBN: 0199260389
Category : Business & Economics
Languages : en
Pages : 316

View

Book Description
The deployment of digital technologies by companies affects their functioning in economic terms, and also causes social, institutional and organizational effects. This book examines the way in which management accounting systems structures, thinking and practices are being altered as a result.

Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 464

View

Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Author: Wang, Victor C.X.
Publisher: IGI Global
ISBN: 1466695781
Category : Education
Languages : en
Pages : 851

View

Book Description
Education and learning opportunities bring about the potential for individual and national advancement. As learners move away from traditional scholarly media and toward technology-based education, students gain an advantage with technology in learning about their world and how to interact with modern society. The Handbook of Research on Learning Outcomes and Opportunities in the Digital Age provides expert research relating to recent technological advancements, technology and learning assessments, and the effects of technology on learning environments, making it a crucial reference source for researchers, scholars, and professors in various fields.

Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749482966
Category : Business & Economics
Languages : en
Pages : 353

View

Book Description
If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Author: Christer Holloman
Publisher: John Wiley & Sons
ISBN: 9781118524541
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.