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Author: Barry Barnes Publisher: Business Plus ISBN: 145550517X Category : Business & Economics Languages : en Pages : 127
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: Barry Barnes Publisher: Business Plus ISBN: 145550517X Category : Business & Economics Languages : en Pages : 127
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: David Cain Publisher: Small Wheel Publishing ISBN: 9781544524627 Category : Music Languages : en Pages : 330
Book Description
Infinite Dead is a new, groundbreaking guide to Grateful Dead concerts. Authoritative and entertaining, Volume 1 features detailed reviews of every Grateful Dead concert performed in the month of October-over 200 shows, including: ● The three-set, acoustic-electric performances at The Warfield in San Francisco and Radio City Music Hall in New York City; ● Their five-night "final" stand at the Winterland Ballroom in 1974; and ● Thirteen Halloween performances, from their first in 1966 to their last in 1991. Also included in this volume is the band's revival of "Dark Star" (10/9/89 Hampton Coliseum), "St. Stephen" (10/11/83 Madison Square Garden), and "Turn On Your Love Light" (10/16/81 Melkweg). Whether you're a next-generation Deadhead just discovering their music or a long-time fan with an extensive collection of recordings, Infinite Dead brings the Grateful Dead concert experience alive again: Jerry Garcia's soaring solos, Bob Weir's energetic vocals, Phil Lesh's bass bombs, Bill and Mickey's "Drums," "Space," and so much more.
Author: Dennis McNally Publisher: Crown ISBN: 0307418774 Category : Biography & Autobiography Languages : en Pages : 738
Book Description
The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 0470900520 Category : Business & Economics Languages : en Pages : 196
Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: Sam Cutler Publisher: ECW Press ISBN: 1554906962 Category : Biography & Autobiography Languages : en Pages : 281
Book Description
A “straight-dope, tell-all account” of touring with two of the world’s greatest bands of the 60s and 70s—A “fast-moving narrative of rock-n-roll excess” (Publishers Weekly). In this all-access memoir of the psychedelic era, Sam Cutler recounts his life as tour manager for the Rolling Stones and the Grateful Dead—whom he calls the yin and yang of bands. After working with the Rolling Stones at their historic Hyde Park concert in 1969, Sam managed their American tour later that year, when he famously dubbed them “The Greatest Rock Band in the World.” And he was caught in the middle as their triumph took a tragic turn during a free concert at the Altamont Speedway in California, where a man in the crowd was killed by the Hell’s Angels. After that, Sam took up with the fun-loving Grateful Dead, managing their tours and finances, and taking part in their endless hijinks on the road. With intimate portraits of other stars of the time—including Janis Joplin, Jimi Hendrix, the Band, the Allman Brothers, Pink Floyd, and Eric Clapton—this memoir is a treasure trove of insights and anecdotes that bring some of rock’s greatest legends to life.
Author: Peter Conners Publisher: Cornell University Press ISBN: 150171256X Category : Music Languages : en Pages : 276
Book Description
On May 8, 1977, at Barton Hall, on the Cornell University campus, in front of 8,500 eager fans, the Grateful Dead played a show so significant that the Library of Congress inducted it into the National Recording Registry. The band had just released Terrapin Station and was still finding its feet after an extended hiatus. In 1977, the Grateful Dead reached a musical peak, and their East Coast spring tour featured an exceptional string of performances, including the one at Cornell.Many Deadheads claim that the quality of the live recording of the show made by Betty Cantor-Jackson (a member of the crew) elevated its importance. Once those recordings—referred to as "Betty Boards"—began to circulate among Deadheads, the reputation of the Cornell '77 show grew exponentially.With time the show at Barton Hall acquired legendary status in the community of Deadheads and audiophiles.Rooted in dozens of interviews—including a conversation with Betty Cantor-Jackson about her recording—and accompanied by a dazzling selection of never-before-seen concert photographs, Cornell '77 is about far more than just a single Grateful Dead concert. It is a social and cultural history of one of America's most enduring and iconic musical acts, their devoted fans, and a group of Cornell students whose passion for music drove them to bring the Dead to Barton Hall. Peter Conners has intimate knowledge of the fan culture surrounding the Dead, and his expertise brings the show to life. He leads readers through a song-by-song analysis of the performance, from "New Minglewood Blues" to "One More Saturday Night," and conveys why, forty years later, Cornell '77 is still considered a touchstone in the history of the band.As Conners notes in his Prologue: "You will hear from Deadheads who went to the show. You will hear from non-Deadhead Cornell graduates who were responsible for putting on the show in the first place. You will hear from record executives, academics, scholars, Dead family members, tapers, traders, and trolls. You will hear from those who still live the Grateful Dead every day. You will hear from those who would rather keep their Grateful Dead passions private for reasons both personal and professional. You will hear stories about the early days of being a Deadhead and what it was like to attend, and perhaps record, those early shows, including Cornell '77."
Author: David Shenk Publisher: Crown ISBN: 1101905638 Category : Music Languages : en Pages : 400
Book Description
NOW AN EBOOK FOR THE FIRST TIME For fifty years and more than two thousand shows, the Grateful Dead have been earning the "deadication" of more than a million fans. Along the way, Deadheads have built an original and authentic American subculture, with vivid jargon and rich love, and its own legends, myths, and spirituality. Skeleton Key: A Dictionary for Deadheads is the first map of what Jerry Garcia calls "the Grateful Dead outback," as seen through the eyes of the faithful, friends, and family, including Bill Walton, Elvis Costello, Tipper Gore, Al Franken, Bob Bralove, Dick Latvala, Blair Jackson, David Gans, Bruce Hornsby, Rob Wasserman, and Robert Hunter. Skeleton Key puts you on the Merry Pranksters' bus behind the real Cowboy Neal, uncovers the origins of Cherry Garcia, follows the dancing bear on its trip from psychedelic artifact to trademarked icon, and unlocks the Dead's own tape vault. Informative reading for the new fan or the most grizzled "tourhead," Skeleton Key shines throughout with Deadheads' own stories, wit, insiders' knowledge, sincere appreciation of the music of the "band beyond description," and the diverse and soulful culture it inspires.
Author: Blair Jackson Publisher: ISBN: 9780859650755 Category : Rock groups Languages : en Pages : 255
Book Description
This definitive, illustrated biography of the Grateful Dead is also a nostalgic history of psychedelia, the West Coast sound, and American counterculture. The book's unique, encyclopedic, timeline format tells the real story of the band from childhood to the present day, incorporating rare and unseen photography which captures pivotal moments, both large and small. Seminal posters, memorabilia, and ephemera; personal essays that give revealing insights into life in the band and on the road; and all the facts--biographies of the band members, all the albums and key songs, and every tour date ever played--ensure that Grateful Dead: The Illustrated Trip will appeal to generations of "Deadheads" everywhere.
Author: David Browne Publisher: Da Capo Press ISBN: 0306821710 Category : Biography & Autobiography Languages : en Pages : 496
Book Description
The Grateful Dead’s long, strange trip has been the subject of countless books—but none like So Many Roads. Drawing on new interviews with surviving members and people in their inner circle along with previously unknown details gleaned from the group’s extensive archives, David Browne, acclaimed music journalist and contributing editor at Rolling Stone, lends the Dead’s epic story the vivid feel of a novel. He sheds new light on the band’s beginnings, music, dynamics, and struggles since Jerry Garcia’s death in 1995. No longer dismissed as relics of the hippie era, a new generation has lionized the Dead for creating a culture that paved the way for social networking, free music swapping, and the uncompromising anti-corporate attitude of indie rock. Now, fifty years after the band first began changing rock ’n’ roll—both sonically and psychically—So Many Roads paints the most vivid portrait yet of the Grateful Dead, one of the most enduring institutions in American music and culture.
Author: Barry Barnes
Author: Barry Barnes
Author: David Cain
Author: Dennis McNally
Author: David G. Dodd
Author: David Meerman Scott
Author: Sam Cutler
Author: Peter Conners
Author: David Shenk
Author: Blair Jackson
Author: David Browne