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Author: Manfred R. Wolfenstine Publisher: ISBN: 9780806108674 Category : Technology & Engineering Languages : en Pages : 434
Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Manfred R. Wolfenstine Publisher: ISBN: 9780806108674 Category : Technology & Engineering Languages : en Pages : 434
Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Wally Olins Publisher: Thames & Hudson ISBN: 0500772037 Category : Business & Economics Languages : en Pages : 300
Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Michael Evamy Publisher: Laurence King Publishing ISBN: 1780673949 Category : Design Languages : en Pages : 830
Book Description
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Author: Rita Clifton Publisher: John Wiley & Sons ISBN: 9781576603505 Category : Business & Economics Languages : en Pages : 322
Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Fashionary International Limited Publisher: ISBN: 9789887710974 Category : Languages : en Pages :
Book Description
The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.
Author: Bryce Maynard Winter Publisher: Independently Published ISBN: 9781796782509 Category : Business & Economics Languages : en Pages : 172
Book Description
Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.
Author: J. Richard Blanchard Publisher: Univ of California Press ISBN: 0520328736 Category : Science Languages : en Pages : 748
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1981.
Author: Manfred R. Wolfenstine
Author: Manfred R. Wolfenstine
Author: Manfred R. Wolfenstine
Author: Manfred R. Wolfenstine
Author: Wally Olins
Author: Michael Evamy
Author: Rita Clifton
Author: Fashionary International Limited
Author: Bryce Maynard Winter
Author: William Conway Keele
Author: J. Richard Blanchard