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Marketing

Marketing PDF Author: Patrick Forsyth
Publisher: John Wiley & Sons
ISBN: 9781576603291
Category : Business & Economics
Languages : en
Pages : 240

Book Description
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
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