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Brown Is the New White

Brown Is the New White PDF Author: Steve Phillips
Publisher: The New Press
ISBN: 1620973251
Category : Political Science
Languages : en
Pages : 280

Book Description
The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.

Brown Is the New White

Brown Is the New White PDF Author: Steve Phillips
Publisher: The New Press
ISBN: 1620973251
Category : Political Science
Languages : en
Pages : 280

Book Description
The New York Times and Washington Post bestseller that sparked a national conversation about America's new progressive, multiracial majority, updated to include data from the 2016 election With a new preface and afterword by the author When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This "slim yet jam-packed call to action" (Booklist) contained a "detailed, data-driven illustration of the rapidly increasing number of racial minorities in America" (NBC News) and their significance in shaping our political future. Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the "myth of the white swing voter" head-on, Steve Phillips, named one of "America's Top 50 Influencers" by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America's growing, diverse majority. Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.

Brown Is the New White

Brown Is the New White PDF Author: Steve Phillips
Publisher: New Press, The
ISBN: 162097116X
Category : Political Science
Languages : en
Pages : 273

Book Description
NEW YORK TIMES BESTSELLER Despite the abundant evidence from Obama's victories proving that the U.S. population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters. Explosive population growth of people of color in America over the past fifty years has laid the foundation for a New American Majority consisting of progressive people of color (23 percent of all eligible voters) and progressive whites (28 percent of all eligible voters). These two groups make up 51 percent of all eligible voters in America right now, and that majority is growing larger every day. Failing to properly appreciate this reality, progressives are at risk of missing this moment in history—and losing. A leader in national politics for thirty years, Steve Phillips has had a front-row seat to these extraordinary political changes. A civil rights lawyer and a senior fellow at the Center for American Progress, Phillips draws on his extensive political experience to unveil exactly how people of color and progressive whites add up to a new majority, and what this means for U.S. politics and policy. A book brimming with urgency and hope, Brown Is the New White exposes how far behind the curve Democrats are in investing in communities of color—while illuminating a path forward to seize the opportunity created by the demographic revolution

The Emerging Democratic Majority

The Emerging Democratic Majority PDF Author: John B. Judis
Publisher: Simon and Schuster
ISBN: 0743254783
Category : Political Science
Languages : en
Pages : 244

Book Description
ONE OF THE ECONOMIST'S BEST BOOKS OF THE YEAR AND A WINNER OF THE WASHINGTON MONTHLY'S ANNUAL POLITICAL BOOK AWARD Political experts John B. Judis and Ruy Teixeira convincingly use hard data -- demographic, geographic, economic, and political -- to forecast the dawn of a new progressive era. In the 1960s, Kevin Phillips, battling conventional wisdom, correctly foretold the dawn of a new conservative era. His book, The Emerging Republican Majority, became an indispensable guide for all those attempting to understand political change through the 1970s and 1980s. At the beginning of the twenty-first century, with the country in Republican hands, The Emerging Democratic Majority is the indispensable guide to this era. In five well-researched chapters and a new afterword covering the 2002 elections, Judis and Teixeira show how the most dynamic and fastest-growing areas of the country are cultivating a new wave of Democratic voters who embrace what the authors call "progressive centrism" and take umbrage at Republican demands to privatize social security, ban abortion, and cut back environmental regulations. As the GOP continues to be dominated by neoconservatives, the religious right, and corporate influence, this is an essential volume for all those discontented with their narrow agenda -- and a clarion call for a new political order.

Middle Class Dreams

Middle Class Dreams PDF Author: Stanley B. Greenberg
Publisher: Crown
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 358

Book Description
President Clinton's brilliant advisor offers a provocative look at the radical new shape of American politics, revealing how today's anger has grown out of the middle class's betrayal by both political parties in the 1960s, 1970s, and 1980s. Charts; graphs; index.

Marketing to the New Majority

Marketing to the New Majority PDF Author: David Burgos
Publisher: St. Martin's Press
ISBN: 0230338852
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

The New American Majority

The New American Majority PDF Author:
Publisher: iUniverse
ISBN: 0595232493
Category :
Languages : en
Pages : 456

Book Description


Richard Nixon and the Quest for a New Majority

Richard Nixon and the Quest for a New Majority PDF Author: Robert Mason
Publisher: Univ of North Carolina Press
ISBN: 0807875929
Category : Political Science
Languages : en
Pages : 304

Book Description
In recent years historians have paid substantial attention to the origins of modern political conservatism and the record of the Nixon administration in building a Republican majority in the late twentieth century. In Richard Nixon and the Quest for a New Majority, Robert Mason analyzes Nixon's response to the developing conservative climate and challenges revisionist claims about the activist nature of the Nixon administration. Nixon was an activist in intent, Mason contends, but not in deed. Nixon's "silent majority" speech of 1969 not only undermined the growth of the antiwar movement, Mason shows, but also identified a constituency for Nixon to cultivate in order to secure reelection. However, the implementation of his new-majority project was hindered by the resort to dirty tricks against political opponents and the ineffectual pursuit of a policy agenda. Although some Nixon initiatives were enacted, says Mason, they were not substantial enough to rival the Democrats' bread-and-butter issues. While Nixon built Republican strength at the presidential level, Mason argues that he did not succeed in mobilizing popular support for broad-based political conservatism.

The Emerging Republican Majority

The Emerging Republican Majority PDF Author: Kevin P. Phillips
Publisher: Princeton University Press
ISBN: 1400852293
Category : Political Science
Languages : en
Pages : 599

Book Description
One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

Future Right

Future Right PDF Author: Donald T. Critchlow
Publisher: Macmillan
ISBN: 1250087589
Category : Political Science
Languages : en
Pages : 254

Book Description
Contrary to those who argue that demographics are political destiny, social trends are transforming identity categories of race, gender, and youth - all of which provide rich opportunities for Republicans to create a new majority. To accomplish this, Republicans will need imagination and political acumen if they are to win over those constituencies that have become the base of the Democratic Party: minorities, young women, and millennials. Behind the reality of current voting patterns, which without doubt presents a gloomy future for the Republican Party, social trends and a deeper analysis of political attitudes reveal there is much room for Republican optimism. In this critical, data-driven book, Future Right, Donald Critchlow explores strategies for the right that will help them succeed where Democrats are floundering: how to speak to the new population of a rising and successful minority class and how to reform the salacious alliance between the government and the one percent. It is time for Republicans to adapt to societal trends for the creation of a new, transformative politics that will not only help them win the future elections, but revive a system long overrun by outmoded, top-heavy politics.

America's Forgotten Majority

America's Forgotten Majority PDF Author: Ruy Teixeira
Publisher: Basic Books
ISBN: 0465011810
Category : Political Science
Languages : en
Pages : 250

Book Description
A powerful look at the real America, dominated by America's "forgotten majority"-white working-class men and women who make up 55 percent of the voting population