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Author: Judy Samuelson Publisher: Berrett-Koehler Publishers ISBN: 1523089989 Category : Business & Economics Languages : en Pages : 245
Book Description
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Author: Judy Samuelson Publisher: Berrett-Koehler Publishers ISBN: 1523089989 Category : Business & Economics Languages : en Pages : 245
Book Description
The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.
Author: Rajesh Srivastava Publisher: Portfolio ISBN: 9780143456421 Category : Self-Help Languages : en Pages : 352
Book Description
Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Author: Natalie Canavor Publisher: Pearson Education ISBN: 0137015429 Category : Business & Economics Languages : en Pages : 234
Book Description
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Author: Venkat Venkatraman Publisher: LifeTree Media ISBN: 1637560214 Category : Business & Economics Languages : en Pages : 308
Book Description
This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems Discover ways of competing and collaborating with other companies to create and capture value Realize how powerful machines can amplify your company’s human talent Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future. Your company’s future depends on its ability to harness digital technology. Don’t wait!
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1119272440 Category : Business & Economics Languages : en Pages : 304
Book Description
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 0470379286 Category : Business & Economics Languages : en Pages : 285
Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: John A. Tuccillo Publisher: Dearborn Real Estate ISBN: 9780793131662 Category : Business & Economics Languages : en Pages : 218
Book Description
The rules of the game are changing. The explosion of listings available on the on the Internet, the widespread consolidation of brokerages and the encroachment of lenders and insurance companies into the front end of the real estate transaction are only a few of the manifestations of a new era in real estate. To stay ahead of your many competitors, you need a new strategy. To create a winning strategy, you must know: -- how to think content; -- how to mine your bits; -- how to sell the experience, not the product; -- how to feed the OODA loop, -- and much more. As a nationally-recognized economist and a consultant to the National Association of REALTORS "RM," John Tuccillo's business forecasting skills have earned him the respect of the most widely-recognized names in the real estate industry. His wry observations on economic and demographic trends and how these and other elements will affect real estate commerce make him one of the most sought-after speakers in the country. John Tuccillo's The 8 New Rules of Real Estate can bring you to the forefront of your profession and keep you there well into the 21st century!
Author: Steven Schragis Publisher: Morgan James Publishing ISBN: 1614485178 Category : Business & Economics Languages : en Pages : 271
Book Description
There isn’t one big rule for business success—but there are lots of little ones… No one principle can help you meet every challenge—the realities of doing business are just too complex. However, there are lots of little rules that can guide and assist you along the way, and that’s what 250 Rules of Business is all about. In this groundbreaking book, Steven Schragis and Rick Frishman have collected all they’ve learned from the movers and shakers of virtually every industry and boiled it down into smart, simple strategies. Master just one rule a day and in no time you’ll manage everything---people, workloads, companies—with more skill, more confidence, and more success!
Author: Michael E. Raynor Publisher: Penguin ISBN: 1591846145 Category : Industrial management Languages : en Pages : 386
Book Description
A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.
Author: Barbara von Halle Publisher: Wiley ISBN: 9780471412939 Category : Computers Languages : en Pages : 0
Book Description
From a bestselling author and expert--a soon-to-be classic on application development Representing a significant change of focus in software engineering, the business rule approach to application development benefits all decision makers. Managers looking to take advantage of new opportunities will turn to business rules to implement change. IT has already learned the benefits of separating data by processing and managing data as an independent component of systems. A rules-extended development approach does exactly the same thing for business rules: by reducing the amount of code that needs to be written, it shortens the time necessary to implement change. Bestselling author Barbara von Halle (The Handbook of Relational Database Design from Addison Wesley) presents the first book to show in practical, real-world terms how to build applications using business rule concepts and techniques. This authoritative guide will give readers: o Complete guidance for system designers and database managers o The motivation for using the business rule approach o Techniques for discovering and managing rules o Guidance on how to conduct rule analysis o Steps for designing the implementation options of the rules, as well as designing workflow and database components
Author: Judy Samuelson
Author: Judy Samuelson
Author: Rajesh Srivastava
Author: Natalie Canavor
Author: Venkat Venkatraman
Author: David Meerman Scott
Author: David Meerman Scott
Author: John A. Tuccillo
Author: Steven Schragis
Author: Michael E. Raynor
Author: Barbara von Halle