Author: Publisher: GRIN Verlag
ISBN: 3656424934
Category : Business & Economics
Languages : en
Pages : 47
Book Description
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Nordex SE is a management holding company that has been developing and manufacturing wind turbines for over 25 years. Furthermore the know-how lies as well in the development of rotor blades, integrated electrical, and control technology for wind turbines. With its headquarters in Rostock, Germany, the company operates throughout Europe, Asia and North America with production facilities in Germany, China and the United States (Nordex SE, 2010). The technology of wind energy has made a huge progress in the recent years and is prospected to expand continuously that Nordex SE has decided to widen the product portfolio and step into the market of providing wind turbines to businesses as a major source of power. This will be done by offering smaller wind turbines to facility management companies in Germany that will furthermore do maintenance and after-sales-service as this is an opportunity for the Nordex SE to gain market share while still concentrating in core competences. By turning this way Nordex SE will be able to make up losses that had been accruing during the depression and will moreover strengthen its market power and presence in the future.