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Author: Joel Comm Publisher: John Wiley & Sons ISBN: 1119021812 Category : Business & Economics Languages : en Pages : 288
Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Jon Gordon Publisher: John Wiley & Sons ISBN: 1119762650 Category : Business & Economics Languages : en Pages : 128
Book Description
Build a stronger team with this illustrated fable From bestselling author Jon Gordon and coauthor Kate Leavell, Stick Together delivers a crucial message about the power of belief, ownership, connection, love, inclusion, consistency, and hope. The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together. Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions: To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.
Author: Nick Bilton Publisher: Penguin ISBN: 1591847087 Category : Business & Economics Languages : en Pages : 319
Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author: Helen Power Publisher: CamCat Publishing, LLC ISBN: 0744300924 Category : Fiction Languages : en Pages : 369
Book Description
A Mystery Scene Magazine 2021 Editor's Pick Trust No One. Especially Your Neighbors. Rachel Drake is on the run from the man who killed her husband. She never leaves her safe haven in an anonymous doorman building, until one night a phone call sends her running. On her way to the garage, she is murdered in the elevator. But her story doesn’t end there. She finds herself in the afterlife, tethered to her death spot, her reach tied to the adjacent apartments. As she rides the elevator up and down, the lives of the residents intertwine. Every one of them has a dark secret. An aging trophy wife whose husband strays. A surgeon guarding a locked room. A TV medium who may be a fraud. An ordinary man with a mysterious hobby. Compelled to spend eternity observing her neighbors, she realizes that any one of them could be her killer.
Author: Samantha Power Publisher: HarperCollins ISBN: 0062820710 Category : Biography & Autobiography Languages : en Pages : 805
Book Description
A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER An intimate, powerful, and galvanizing memoir by Pulitzer Prize winner, human rights advocate, and former US Ambassador to the UN Samantha Power. Named one of the best books of the year: The New York Times • National Public Radio • Time • The Economist • The Washington Post • Vanity Fair • Christian Science Monitor • Publishers Weekly • Audible “Her highly personal and reflective memoir . . . is a must-read for anyone who cares about our role in a changing world.”—President Barack Obama Includes an updated afterword Tracing her distinctly American journey from immigrant to war correspondent to presidential Cabinet official, Samantha Power’s acclaimed memoir is a unique blend of suspenseful storytelling, vivid character portraits, and shrewd political insight. After her critiques of US foreign policy caught the eye of Senator Barack Obama, he invited her to work with him on Capitol Hill and then on his presidential campaign. When Obama won the presidency, Power went from being an activist outsider to serving as his human rights adviser and, in 2013, becoming the youngest-ever US Ambassador to the United Nations. Power transports us from her childhood in Dublin to the streets of war-torn Bosnia to the White House Situation Room and the world of high-stakes diplomacy, offering a compelling and deeply honest look at navigating the halls of power while trying to put one’s ideals into practice. Along the way, she lays bare the searing battles and defining moments of her life, shows how she juggled the demands of a 24/7 national security job with raising two young children, and makes the case for how we each can advance the cause of human dignity. This is an unforgettable account of the power of idealism—and of one person’s fierce determination to make a difference. “This is a wonderful book. […] The interweaving of Power’s personal story, family story, diplomatic history and moral arguments is executed seamlessly and with unblinking honesty.”—THOMAS L. FRIEDMAN, The New York Times Book Review “Truly engrossing…A pleasure to read.”—RACHEL MADDOW “A beautiful memoir about the times we’re living in and the questions we must ask ourselves…I honestly couldn’t put it down.” —CHERYL STRAYED, author of Wild “Power’s compelling memoir provides critically important insights we should all understand as we face some of the most vexing issues of our time.” —BRYAN STEVENSON, author of Just Mercy
Author: Joel Comm Publisher: John Wiley & Sons ISBN: 1119021812 Category : Business & Economics Languages : en Pages : 288
Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Joel Comm Publisher: John Wiley & Sons ISBN: 0470505664 Category : Business & Economics Languages : en Pages : 274
Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Elizabeth Blackstock Publisher: McFarland ISBN: 147668880X Category : Transportation Languages : en Pages : 294
Book Description
Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist? In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.
Author: Simon Cottee Publisher: Anthem Press ISBN: 1783089679 Category : Social Science Languages : en Pages : 241
Book Description
'ISIS and the Pornography of Violence' is a collection of iconoclastic essays on ISIS, spanning the four-year period from its ascendancy in late 2014 to its demise in early 2018. From a trenchant critique of the infantilization of jihadists to a probing examination of the parallels between gonzo porn and ISIS beheading videos, the pieces collected in this volume challenge conventional ways of thinking about ISIS and the roots of its appeal. Simon Cottee’s core argument is that Western ISIS recruits, far from being brainwashed or “vulnerable” dupes, actively responded to the group’s promise of redemptive violence and self-sacrifice to a total cause.
Author: Yelena Mejova Publisher: Cambridge University Press ISBN: 1316300927 Category : Computers Languages : en Pages : 185
Book Description
How can Twitter data be used to study individual-level human behavior and social interaction on a global scale? This book introduces readers to the methods, opportunities, and challenges of using Twitter data to analyze phenomena ranging from the number of people infected by the flu, to national elections, to tomorrow's stock prices. Each chapter, written by leading domain experts in clear and accessible language, takes the reader to the forefront of the newly emerging field of computational social science. An introductory chapter on Twitter data analysis provides an overview of key tools and skills, and gives pointers on how to get started, while the case studies demonstrate shortcomings, limitations, and pitfalls of Twitter data as well as its advantages. The book will be an excellent resource for social science students and researchers wanting to explore the use of online data.
Author: Joel Comm
Author: Jon Gordon
Author: Nick Bilton
Author: Helen Power
Author: Samantha Power
Author: Joel Comm
Author: Joel Comm
Author: Joel Comm
Author: Elizabeth Blackstock
Author: Simon Cottee
Author: Yelena Mejova