Understanding Media PDF Download

Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396

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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Author: Gillian Doyle
Publisher: SAGE
ISBN: 141293186X
Category : Language Arts & Disciplines
Languages : en
Pages : 193

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Book Description
`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

Author: Melissa Zimdars
Publisher: MIT Press
ISBN: 0262538369
Category : Political Science
Languages : en
Pages : 413

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Book Description
New perspectives on the misinformation ecosystem that is the production and circulation of fake news. What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news. Rather than viewing fake news through a single lens, the book maps the various kinds of misinformation through several different disciplinary perspectives, taking into account the overlapping contexts of politics, technology, and journalism. The contributors consider topics including fake news as “disorganized” propaganda; folkloric falsehood in the “Pizzagate” conspiracy; native advertising as counterfeit news; the limitations of regulatory reform and technological solutionism; Reddit's enabling of fake news; the psychological mechanisms by which people make sense of information; and the evolution of fake news in America. A section on media hoaxes and satire features an oral history of and an interview with prankster-activists the Yes Men, famous for parodies that reveal hidden truths. Finally, contributors consider possible solutions to the complex problem of fake news—ways to mitigate its spread, to teach students to find factually accurate information, and to go beyond fact-checking. Contributors Mark Andrejevic, Benjamin Burroughs, Nicholas Bowman, Mark Brewin, Elizabeth Cohen, Colin Doty, Dan Faltesek, Johan Farkas, Cherian George, Tarleton Gillespie, Dawn R. Gilpin, Gina Giotta, Theodore Glasser, Amanda Ann Klein, Paul Levinson, Adrienne Massanari, Sophia A. McClennen, Kembrew McLeod, Panagiotis Takis Metaxas, Paul Mihailidis, Benjamin Peters, Whitney Phillips, Victor Pickard, Danielle Polage, Stephanie Ricker Schulte, Leslie-Jean Thornton, Anita Varma, Claire Wardle, Melissa Zimdars, Sheng Zou

Author: E. Psychogiopoulou
Publisher: Springer
ISBN: 1137035285
Category : Social Science
Languages : en
Pages : 284

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Book Description
Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.

Author: E. Psychogiopoulou
Publisher: Springer
ISBN: 1137035285
Category : Social Science
Languages : en
Pages : 521

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Book Description
Leading scholars investigate media policies in Europe, inquiring into the regulatory practices, policy tools and institutional features of media policy-making in 14 countries. The book offers a fresh assessment of the ways European media policies are formulated and identifies the factors that exert an influence throughout the process.

Author: Paul Dwyer
Publisher: Routledge
ISBN: 1315298031
Category : Social Science
Languages : en
Pages : 436

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Book Description
Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie’s "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.

Author: David Horner
Publisher: SAGE
ISBN: 1473911672
Category : Social Science
Languages : en
Pages : 401

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Book Description
Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation. This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked examples. Covering key topics such as media freedoms, censorship, privacy, standards, taste, regulation, codes of practice and the ethics of representation, this is an essential guide for students in journalism, media, communication and public relations.

Author: Dominic Boyer
Publisher: Paradigm
ISBN:
Category : Education
Languages : en
Pages : 140

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Book Description
Why do we understand media the way we do? In their simplest forms, media are means of communication and instruments of human creativity. But on another level, media are powerful technologies that govern how we think and act in the world, and they can even take on a sinister character, with media conglomerates working in opposition to freedom of information. Dominic Boyer grapples with these complexities in Understanding Media, where he questions what our different ways of engaging media actually tell us about media, how we relate to information, and about ourselves. Understanding Media explores, in a serious yet entertaining way, our common habits of thinking about the presence and significance of media in our lives. Offering analysis of the philosophical and social foundations of contemporary media theory as well as everyday strategies of knowing media, it addresses the advantages and limitations of different ways of understanding media. Finally, Boyer reflects on how we can know media better than we do.

Author: Terry Flew
Publisher: Bloomsbury Publishing
ISBN: 1137446552
Category : Social Science
Languages : en
Pages : 227

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Book Description
This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

Author: Eoin Devereux
Publisher: SAGE
ISBN: 1446293319
Category : Social Science
Languages : en
Pages : 352

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Book Description
"This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers." - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.