Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues PDF Download

Author: Sharma, Ravi S.
Publisher: IGI Global
ISBN: 161350148X
Category : Computers
Languages : en
Pages : 427

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Book Description
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Author: Wu, Mei
Publisher: IGI Global
ISBN: 1466645792
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Author: Michael Rectenwald
Publisher: Broadview Press
ISBN: 1554813301
Category : Language Arts & Disciplines
Languages : en
Pages : 394

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Book Description
Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material by topic instead of by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives.With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. This concise edition provides all the features of the complete edition in a more compact and affordable format. Key Features: - Contemporary, cutting-edge readings on relevant topics - Extensive cross-referencing between the rhetoric and the reader to help students make connections - Full-length essays rather than excerpts - Chapter introductions that put readings in context and promote interdisciplinary connections - Sample student essays to demonstrate student contribution - “As You Read” guides to each chapter that encourage readers to locate points of contact among readings - Questions after each reading that enable comprehension, help students identify rhetorical moves, and prompt oral and written response

Author: Dong Chao
Publisher: AuthorHouse
ISBN: 1665525223
Category : Social Science
Languages : en
Pages : 222

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Book Description
This paper attempts to jump out of the original interpretation framework of social science and to explain new communication phenomena in a novel way of philosophy of science. The paper believes that the development of the communication revolution, especially the recent information technology revolution, not only makes human being step into an advanced information society but also fundamentally changes the traditional communication methods. So, when traditional communication science is insufficient to interpret novel media phenomena, using the philosophy of science to explain these new communication phenomena is not only feasible but also necessary. This paper thinks that the so-called philosophy of science is the product of "transforming science knowledge into wisdom", including not only the concept and methodology of natural science, but also the humanistic understanding of modern science.

Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Author: Kevin Anthony Jones
Publisher: Springer Nature
ISBN: 9813366834
Category : Education
Languages : en
Pages : 296

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Book Description
This book chronicles a 10-year introduction of blended learning into the delivery at a leading technological university, with a longstanding tradition of technology-enabled teaching and learning, and state-of-the-art infrastructure. Hence, both teachers and students were familiar with the idea of online courses. Despite this, the longitudinal experiment did not proceed as expected. Though few technical problems, it required behavioural changes from teachers and learners, thus unearthing a host of socio-technical issues, challenges, and conundrums. With the undercurrent of design ideals such as “tech for good”, any industrial sector must examine whether digital platforms are credible substitutes or at best complementary. In this era of Industry 4.0, higher education, like any other industry, should not be about the creative destruction of what we value in universities, but their digital transformation. The book concludes with an agenda for large, repeatable Randomised Controlled Trials (RCTs) to validate digital platforms that could fulfil the aspirations of the key stakeholder groups – students, faculty, and regulators as well as delving into the role of Massive Open Online Courses (MOOCs) as surrogates for “fees-free” higher education and whether the design of such a HiEd 4.0 platform is even a credible proposition. Specifically, the book examines the data-driven evidence within a design-based research methodology to present outcomes of two alternative instructional designs evaluated – traditional lecturing and blended learning. Based on the research findings and statistical analysis, it concludes that the inexorable shift to online delivery of education must be guided by informed educational management and innovation.

Author: Deželan, Tomaž
Publisher: IGI Global
ISBN: 1466698802
Category : Political Science
Languages : en
Pages : 333

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Book Description
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Author: Michael Rectenwald
Publisher: Broadview Press
ISBN: 1554812461
Category : Language Arts & Disciplines
Languages : en
Pages : 722

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Book Description
Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material topically as opposed to by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives. With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. Readings are drawn from various disciplines across the major divisions of the university and focus on issues of real import to students today, including such topics as living in a digital culture, learning from games, learning in a digital age, living in a global culture, our post-human future, surviving economic crisis, and assessing armed global conflict. The book provides students with an introduction to the diversity, complexity and connectedness of writing in higher education today. Part I, a short Guide to Academic Writing, teaches rhetorical strategies and approaches to academic writing within and across the major divisions of the academy. For each writing strategy or essay element treated in the Guide, the authors provide examples from the reader, or from one of many resources included in each chapter’s Suggested Additional Resources. Part II, Real World Topics, also refers extensively to the Guide. Thus, the Guide shows student writers how to employ scholarly writing practices as demonstrated by the readings, while the readings invite students to engage with scholarly content.

Author: Ellis, Karen
Publisher: IGI Global
ISBN: 1613503881
Category : Language Arts & Disciplines
Languages : en
Pages : 255

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Book Description
"This book shows how partnerships can be cultivated through projects, programming, funding, and extending the library's presence through unique avenues, offering librarians a better understanding of what might be possible for their situational requirements and limitations"--Provided by publisher.

Author: Casademunt, Ana María Lucia
Publisher: IGI Global
ISBN: 1522503579
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.