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Author: Raymond Pettit Publisher: Psychology Press ISBN: 1136676767 Category : Business & Economics Languages : en Pages : 200
Book Description
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.
Author: Alastair Campbell Publisher: Simon and Schuster ISBN: 1605988812 Category : Business & Economics Languages : en Pages : 350
Book Description
How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop?In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people—from elite athletes to media mavens, from rulers of countries to rulers of global business empires.Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.
Author: Anand Giridharadas Publisher: Vintage ISBN: 0451493257 Category : Social Science Languages : en Pages : 300
Book Description
NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.
Author: Sydney J. Harris Publisher: Tabor Pub ISBN: 9780913592212 Category : Conduct of life Languages : en Pages : 119
Book Description
A well-known columnist's succinct comments on the qualities and values of people who are successes and those who are failures are complemented by interpretive illustrations
Author: Raymond Pettit Publisher: Psychology Press ISBN: 1136676767 Category : Business & Economics Languages : en Pages : 200
Book Description
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.
Author: Steven Arnett Publisher: Steven Arnett ISBN: 1311949534 Category : Fiction Languages : en Pages : 211
Book Description
Set in a small southern Michigan city in the early 1990s, Winners and Losers is a rollicking dark comedy starring Tom Slotrak, a young man who wins the jackpot in the Michigan Lottery and the crazy and (sometimes) adventures he has afterwards. He learns the hard way that money can’t buy happiness but that it sure can lead to some very funny and bizarre experiences! At the beginning of the story, Tom is 26 but feels older because he’s bored with his life and feels rootless. He’s engaged to Erica Wonders: She’s smart and good looking and doesn’t treat him too badly, but Tom is bored with the relationship and doesn’t really love her anymore. He’s thinking about how he might be able to break off the engagement without all hell breaking loose. Though Tom is engaged to Erica, when he’s at work he has a hard time keeping his mind and his eyes off clerk and administrative assistant Lena Coffee. Sexy, flirty, and funny, Lena is Tom’s fantasy woman. Rumor has it that she has a boyfriend in a motorcycle gang, but she is just flirty enough and just nice enough to Tom for him to believe it’s not quite impossible that he and Lena could hook up. They end up having a secret affair. However, Tom gets laid off from his job as an accountant at Allied Nuclear Corporation after a plant closing. He soon runs out of money and tries to find a new job but without much luck—eventually having to settle for shoveling manure for minimum wage at Meadowlark Farms. Erica is fed up with him, and it seems as if he’ll soon hit rock bottom. He’s down to his last $17, and even though he knows he shouldn’t, he buys a ticket for the Michigan Lottery at Joe’s Gas Mart. He barely makes the effort to check his ticket again the winning number when it’s announced on TV, but when he does, the seemingly impossible happens: His ticket matches the winning number! Erica is absolutely thrilled, but Tom isn’t as happy as might be expected after such a turn of good fortune. With Tom tagging along, Erica goes on a giant spending spree. When he’s not shopping with Erica, everybody on planet Earth, it seems, tries to hit him up for money. The fortune has made Tom’s alienation from Erica worse, and he ends up breaking off the engagement. The end of his engagement makes him much sadder than he ever would have imagined, but he at least hopes it will be the beginning of a new life for him. Before he even has a chance to think about what he’ll do in the future, though, Lena calls him to tell him her boyfriend found out about their affair and is threatening to kill Tom, so he decides to leave town with hardly a moment’s notice. Now that he has so much money, he doesn’t necessarily think that’s such a bad thing, and he makes his way to Florida after an adventure at a hillbilly bar in Tennessee. Tom ends up in Key West and thinks he’ll like it there, but he gets a shock when he goes to an ATM and is refused a withdrawal. Before long, he learns that Erica has sued him claiming the winning ticket really belonged to her and that a judge in Michigan has frozen his bank accounts! Broke again, Tom must again go out and look for a job. He hires in as a salesman at Florida Guano, where he meets secretary/receptionist Honey Sweetwater. All she seems to do at the office is work on her nails and looked bored. Tom soon finds, however, that she has pretty, mischievous eyes and a great sense of humor. Before long, the two of them are going out together and having a great time. Tom’s career at Florida Guano skids to a halt pretty quickly, but Tom and Honey have quite an adventure when they are invited to the Gothic mansion of Mr. Fabulous, the mysterious billionaire owner of Florida Guano. Finally, the case of Wonders vs. Slotrak goes on trial, and Tom returns to Michigan. A legal battle to end all battles ensues, and Tom knows that the whole rest of his life. Will he end up rich and living a dream with Honey or will he end up right back where he was after he lost his job at Allied Nuclear?
Author: PenZen Summaries Publisher: by Mocktime Publication ISBN: Category : Study Aids Languages : en Pages : 14
Book Description
The summary of Winners – And How They Succeed presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Winners is a book that will teach you how to be successful in every facet of your life. These ideas explain what makes a winner – the things that enable people to defy the odds and succeed no matter what – as shown through real-life stories of winners who are at the top of the world in politics, sports, and business. The ideas cover a wide range of topics, including: Winners summary includes the key points and important takeaways from the book Winners by Alastair Campbell. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Author: Mark S. Rosentraub Publisher: CRC Press ISBN: 1439801622 Category : Business & Economics Languages : en Pages : 314
Book Description
Major League Winners: Using Sports and Cultural Centers as Tools for Economic Development chronicles the challenges overcome by civic leaders who are using the development of sports and cultural venues to help create diversified, vibrant, and attractive economic bases within their communities. Drawing on his 30 years of involvement with such projec
Author: Publisher: Penguin UK ISBN: 0141386045 Category : Juvenile Nonfiction Languages : en Pages : 37
Book Description
The Winning Entries of the most REVOLTING Poetry Competition! To celebrate the BBC's new two-part animation of Roald Dahl's Revolting Rhymes, the Roald Dahl Literary Estate launched a poetry competition with a twist, asking chiddlers far and wide to submit their most revolting - and humorous rhymes. We were inundated with thousands of disgusterous entries! To discover our winners, we waded through burps, farts and rotten eggs; bogies, vile stew and goo to find the funniest and most revolting specimens. This eBook contains the crème de la phlegm-hand picked by children's author, songwriter and McFly frontman, Tom Fletcher, and Wales's Children's Poet Laureate, Anni Llyn. A huge thank you to our revolting partners Puffin Books, the National Literacy Trust, Literature Wales, Magic Light, and the Roald Dahl Museum and Story Centre for all their help and support!
Author: Julie Perigo Publisher: John Wiley & Sons ISBN: 0470712481 Category : Business & Economics Languages : en Pages : 224
Book Description
Later career, 'the second half of the game', is not, as it is often perceived to be, a period of decline or a black hole, but an inspirational time of Generative Leadership and a challenging opportunity for better tactics. This book explores common fears and uncertainties about the second half of the game, enabling you to feel comfortable exploring opportunities previously outside of your comfort zone and feel confident about your future. The common language and frameworks will help you to influence your organisation to create innovative new models and opportunities around leadership, both for yourself and your colleagues. Cases and stories from high profile business, public sector and sports professionals along side practical diagnoses, will inspire, show you how to take more personal control and determine what combination of things you really want in the second half - with the tools and techniques to make this happen. This is a practical leadership guide for anyone in management concerned with what their life, career and leadership capabilities will look like once they approach and enter what used to be the traditional 'retirement' age and move into the second half of the game. David Grayson, Director of the Doughty Centre for Corporate Responsibility at Cranfield School of Management, "I know from both the demographic data across the developed world and the personal experiences of many people that I meet socially and professionally that Julie is on to something very timely with her message."
Author: Raymond Pettit
Author: Alastair Campbell
Author: Anand Giridharadas
Author: Sydney J. Harris
Author: Raymond Pettit
Author: Ross Bernstein
Author: Steven Arnett![Summary of Winners – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/HBmeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Author: Mark S. Rosentraub
Author: 
Author: Julie Perigo