Corporate Communication Unleashed PDF Download

Author: Manjusha C B
Publisher: OrangeBooks Publication
ISBN:
Category : Education
Languages : en
Pages : 50

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Book Description
In the digital era, where information spreads at an unprecedented rate, mastering the art of effective business dialogue is not a choice but a necessity. This book acts as your guide, providing insights, tips, and best practices to help you navigate the ever-evolving landscape of corporate communication with confidence and finesse.

Author: Craig McMurty
Publisher: Pearson Education
ISBN: 076868661X
Category : Computers
Languages : en
Pages : 837

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Book Description
Windows Communication Foundation (WCF) is Microsoft’s dynamic technology for allowing autonomous software to communicate. Superseding earlier technologies such as COM/DCOM, .NET Remoting, ASP.NET Web Services, and the Web Services Enhancements for .NET, WCF provides a single solution that is designed to always be the best way to exchange data among software entities. It also provides the infrastructure for developing the next generation of Web Services, with support for the WS-* family of specifications, and a new serialization system for enhanced performance. In the 3.5 release, WCF has been expanded to include support for REST, JSON, and Syndication (RSS and Atom) services, further broadening the possibilities for what can be done. For information technology professionals, WCF supplies an impressive array of administration tools that enterprises and software vendors can use to reduce the cost of ownership of their solutions without writing a single line of code. Most important, WCF delivers on the promise of model-driven software development with the new software factory approach, by which one can iteratively design solutions in a modeling language and generate executables from lower-level class libraries. Windows Communication Foundation 3.5 Unleashed is designed to be the essential resource for software developers and architects working with WCF. The book guides readers through a conceptual understanding of all the facilities of WCF and provides step-by-step guides to applying the technology to practical problems. As evangelists at Microsoft for WCF, WF, and CardSpace, Craig McMurtry, Marc Mercuri, Nigel Watling, and Matt Winkler are uniquely positioned to write this book. They had access to the development team and to the product as it was being built. Their work with enterprises and outside software vendors has given them unique insight into how others see the software, how they want to apply it, and the challenges they face in doing so. --Gives you nearly 100 best practices for programming with WCF --Provides detailed coverage of how to version services that you will not find anywhere else --Delves into using WCF together with Windows Workflow Foundation (WF) and Windows CardSpace --Provides detailed coverage of the new high-performance data contract serializer for .NET --Walks you through creating secure, reliable, transacted messaging, and how to understand the available options --Introduces you to federated, claims-based security and shows you how to incorporate SAML and WS-Trust security token services into your architecture --Provides step-by-step instructions for how to customize every aspect of WCF --Shows you how to add behaviors, communication channels, message encoders, and transports --Presents options for implementing publish/subscribe solutions --Gives clear guidance on peer-to-peer communications with WCF

Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Author: Frances Frei
Publisher: Harvard Business Press
ISBN: 1633697053
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."— Financial Times Leadership isn't easy. It takes grit, courage, and vision, among other things, that can be hard to come by on your toughest days. When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies. Frances Frei and Anne Morriss offer a different worldview. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. It's about how effective you are at empowering other people—and making sure this impact endures even in your absence. As Frei and Morriss show through inspiring stories from ancient Rome to present-day Silicon Valley, the origins of great leadership are found, paradoxically, not in worrying about your own status and advancement, but in the unrelenting focus on other people's potential. Unleashed provides radical advice for the practice of leadership today. Showing how the boldest, most effective leaders use a special combination of trust, love, and belonging to create an environment in which other people can excel, Frei and Morriss offer practical, battle-tested tools—based on their work with companies such as Uber, Riot Games, WeWork, and others—along with interviews and stories from their own personal experience, to make these ideas come alive. This book is your indispensable guide for unleashing greatness in other people . . . and, ultimately, in yourself. To learn more, please visit theleadersguide.com.

Author: Keith Kelsen
Publisher: Taylor & Francis
ISBN: 1136023852
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Author: Dennis Snow
Publisher: John Wiley & Sons
ISBN: 0470503807
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance. Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book. Offers proven best practices for designing and implementing an excellent customer service culture Simple format divides content into nine "leadership actions" that guide you through a step-by-step process Shows you how to build a common customer service vision for your entire organization Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.

Author: JUBI R
Publisher: NEHAS PUBLICATIONS
ISBN: 819681142X
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
In today's dynamic and data-driven business landscape, the art and science of Business Analytics have emerged as critical tools for exploration, introspection, and informed decision-making. "Business Analytics," the book at hand, delves into the practices and competencies essential for unraveling the complexities of business performance, facilitating purposeful, intuitive, and expedient decision-making processes. The essence of Business Analytics lies in the extensive exploration of business data, aiming to extract meaningful information usable by managers across various organizational levels. This book positions Business Analytics as a catalyst for fact-based decision-making, elevating accountability in the decision-making process. It defines Business Analytics as a methodical process that involves scrutinizing and summarizing data with the explicit purpose of uncovering hidden predictive insights. This book places a particular emphasis on the science and artistry of business analytics, with a special focus on financial analytics. It not only explores the practical aspects but also lays the theoretical foundations, providing a comprehensive context for various elements of business analytics within specific business situations. A distinctive feature of this book is its commitment to showcasing the implementation of analytics by illustrating how leading companies leverage this power to enhance their investments. Acknowledging that scientific knowledge alone may not suffice for sound decision-making, the book underscores the importance of combining scientific expertise with a deep understanding of the business context and the best available information. Addressing a notable gap in existing literature, this book goes beyond traditional academic texts that predominantly concentrate on quantitative methods. Instead, it extends its reach to cover analytics for non-quantitative managers. In doing so, the book aims to equip a broader audience with the knowledge and tools necessary to harness the benefits of Business Analytics in diverse business scenarios. As you embark on this journey through the pages of "Business Analytics," you will gain insights into the transformative power of analytics in decision-making, and how it has become an indispensable asset for businesses navigating the intricacies of the contemporary corporate landscape.

Author: Seth Godin
Publisher: Hachette Books
ISBN: 0786870451
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point. Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Author: Dan Roberts
Publisher: John Wiley & Sons
ISBN: 1118044509
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.

Author: Shu Chen Hou
Publisher: Shu chen Hou
ISBN:
Category : Computers
Languages : en
Pages : 122

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Book Description
Are you ready to unlock the secrets of business automation and transform your organization into a powerhouse of efficiency and success? Look no further than our groundbreaking eBook, "From Manual to Magical: Unleashing the Power of Business Automation.” In today's competitive landscape, manual processes simply won't cut it. It's time to embrace the future and harness the transformative power of automation. This comprehensive guide will take you on a journey, equipping you with the knowledge and tools to revolutionize your business operations. Discover the Definition of Business Automation and its significance in today's fast-paced world. Gain insights into the Benefits of Automation, including increased efficiency, reduced costs, improved accuracy, and scalable growth. We debunk Common Myths and Misconceptions surrounding automation, setting the record straight and paving the way for success. But don't just take our word for it! Dive into our Real-Life Examples and explore case studies of businesses that have implemented automation to achieve extraordinary results. Witness firsthand how automation can propel your organization to new heights of productivity and profitability. Identifying Opportunities for Automation is crucial, and we provide you with the tools to analyze your existing processes, map workflows, and prioritize initiatives based on impact and feasibility. Conduct a Cost-Benefit Analysis and make informed decisions that maximize your return on investment. Choosing the Right Automation Tools is a breeze with our in-depth overview of the available technologies, such as robotic process automation (RPA), workflow management systems, and artificial intelligence (AI). Learn how to evaluate tool suitability and unleash their potential in your organization. Implementation is key, and our step-by-step guide ensures you plan and execute the implementation process flawlessly. Overcome challenges with Change Management and Employee Buy-In, and master Data Migration and Integration for seamless automation adoption. Leave no stone unturned with thorough Testing and Quality Assurance to ensure your success. But we don't stop there. Our eBook takes you into the future, exploring Emerging Technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning. Discover how these technologies will shape the future of automation and gain a competitive edge. Don't miss out on this opportunity to stay ahead of the curve and revolutionize your organization. "From Manual to Magical: Unleashing the Power of Business Automation" is your ticket to increased efficiency, reduced costs, and unprecedented growth. Embrace the power of automation and transform your business today! Take the first step towards a future of success and order your copy of "From Manual to Magical: Unleashing the Power of Business Automation" now!