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Author: Sharan Jagpal Publisher: Oxford University Press ISBN: 9780199707898 Category : Business & Economics Languages : en Pages : 664
Book Description
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: Sharan Jagpal Publisher: Oxford University Press ISBN: 9780199707898 Category : Business & Economics Languages : en Pages : 664
Book Description
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: Bob Rickert Publisher: AuthorHouse ISBN: 1491846615 Category : Business & Economics Languages : en Pages : 248
Book Description
“Exceptional sales practices have always consisted of both art and science. Profit Heroes delves deeply into sales science as it has evolved since the Great Recession. It is both eye-opening and amazingly powerful. Don’t just read it. Study it!” —Tom Hopkins, author of When Buyers Say No “Warning: Everything you know about selling is wrong. Everything you have been taught before today is wrong. This book will upset you. You will have to relearn everything. You will have to learn about a new mindset: a profit mindset.” —Todd Schnick, CEO of Dreamland Media “The first two chapters are absolutely riveting. You read about a salesperson who lost the sale and was devastated. You read about the salesperson who won the sale. Anyone who has sold has felt both of these emotions. But Bob Rickert makes those emotions palpable. Once he hooks you emotionally, he provides the roadmap for winning more and bigger deals. If you want to be seen as a peer—a businessperson who happens to sell—instead of “just another salesperson,” Profit Heroes belongs at the top of your must-read list.” —Chris Lytle, author of The Accidental Salesperson “Now, more than ever, salespeople need to understand finance and profitability if they are to sell effectively to the C-suite. Fortunately, Bob Rickert has written an informative and thoroughly enjoyable book that provides a roadmap for salespeople seeking to become “Profit Heroes.” Using realistic examples, Bob paints a picture of how to sell successfully using executive board language, and contrasts it with the unsuccessful strategy of a firm that takes a different approach. I highly recommend this book to anyone in the sales arena.” —Dr. Dawn Deeter-Schmelz, professor; director of the National Strategic Selling Institute; J. J. Vanier Distinguished Chair of Relational Selling & Marketing, Kansas State University
Author: Denise Lee Yohn Publisher: ISBN: 9781529359121 Category : Advertising Languages : en Pages : 0
Book Description
"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Author: Jay Conrad Levinson Publisher: Morgan James Publishing ISBN: 160037526X Category : Business & Economics Languages : en Pages : 441
Book Description
Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Author: Sharan Jagpal
Author: Sharan Jagpal
Author: Bob Rickert
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Author: John Ramsay McCulloch
Author: Denise Lee Yohn
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Author: Jay Conrad Levinson
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Author: Sedley Taylor
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