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Author: Publisher: CABI ISBN: 9780851990446 Category : Business & Economics Languages : en Pages : 228
Book Description
Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
Author: Publisher: CABI ISBN: 9780851990446 Category : Business & Economics Languages : en Pages : 228
Book Description
Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
Author: B. Prideaux Publisher: CABI ISBN: 1845930150 Category : Hospitality industry Languages : en Pages : 357
Book Description
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Author: Rebecca Dei Mensah Publisher: Xlibris Corporation ISBN: 1483693171 Category : Business & Economics Languages : en Pages : 417
Book Description
What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to both students and practitioners of hospitality and tourism. This book provides insights into different segments of the tourism and hospitality industry, management functions, design and delivery of tourism and hospitality services as well as critical issues such as service quality and technological applications.
Author: K. Thirumaran Publisher: Springer Nature ISBN: 3030576949 Category : Business & Economics Languages : en Pages : 222
Book Description
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Author: Connie Mok Publisher: Routledge ISBN: 1136386637 Category : Business & Economics Languages : en Pages : 360
Book Description
Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
Author: Nedelea, Alexandru-Mircea Publisher: IGI Global ISBN: 1466697628 Category : Business & Economics Languages : en Pages : 326
Book Description
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author: City of London College of Economics Publisher: City of London College of Economics ISBN: Category : Education Languages : en Pages : 356
Book Description
Overview You not only will learn the theory but the international applications as well. Content - Quality and Service Management Perspectives - Understanding and Managing Customer Satisfaction with Wildlife-based Tourism Experiences - Management of Tourism - Development and Growth - Co-branding in the Restaurant Industry - Service System - Marketing Tourism Online - Quality Management for Events - Effective Management of Hotel Revenue - And much more Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assign- ment questions. Study material The study material will be provided in separate files by email / download link.
Author: Muzaffer Uysal Publisher: CABI ISBN: 1786390450 Category : Business & Economics Languages : en Pages : 183
Book Description
Quality-of-life research in tourism and hospitality has gained much momentum in the past two decades. This line of research covers three main areas of focus: (i) the impacts of specific tourism and hospitality programmes on the overall quality of life of tourists/guests; (ii) the providers of goods and services; (iii) tourist communities, including the impact of different programmes and events on the quality of life of residents in these communities. Focusing on these key subjects, Managing Quality of Life in Tourism and Hospitality provides a portfolio of selected cases showing best practice and delivering them to the forefront of knowledge application, with examples in tourism and hospitality settings. Best practice case studies are included throughout, providing practical implications and lessons learned. These lessons can be applied by tourism and hospitality practitioners and community leaders, and be used to further research by academics working within tourism and hospitality. The book offers an exciting and refreshing approach to quality-of-life research in tourism and hospitality. Key features include: - Best practice and evidence-based case studies. - Broad coverage that includes tourists, industry and local communities. - International application, with material from various countries across the world.
Author: Erdogan Koc Publisher: Routledge ISBN: 1000172066 Category : Business & Economics Languages : en Pages : 351
Book Description
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
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Author: Eric Laws
Author: B. Prideaux
Author: Rebecca Dei Mensah
Author: K. Thirumaran
Author: Connie Mok
Author: Nedelea, Alexandru-Mircea
Author: City of London College of Economics
Author: Muzaffer Uysal
Author: Erdogan Koc