Personalities and Products PDF Download

Author: Edd C. Applegate
Publisher: Bloomsbury Publishing USA
ISBN: 0313029946
Category : Social Science
Languages : en
Pages : 192

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Book Description
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Author: M. Fetscherin
Publisher: Palgrave Macmillan
ISBN: 9781349491018
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Author: Gloria Moss
Publisher: Routledge
ISBN: 1351974211
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.

Author: Susan Geary
Publisher: Career/Lifeskills Resources Incorporated
ISBN: 9781894422598
Category : Psychology
Languages : en
Pages : 112

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Book Description
What does it mean to unlock your personality? It is all about understanding who you are. Why do you do things a certain way? Why do some things come so naturally for some, yet for others they can be a struggle? Why do we get along well with some people, but not others? It all comes down to our personalities. Identifying personalities in four different ways, or dimensions, dates back to ancient times with a lot of stops along the way. Knowing who you are, who you REALLY are, and having a clear understanding of others and how they tick is something we can all benefit from. When you read through the chapters in this book, you will get a much better understanding of who you are and the differences between you and other people. Once you get where they're coming from, and what is going on in their minds, you will find that you are seeing them in a different way; a way that will help you build and strengthen the way you interact with the people in your life.

Author: Corinna Colette Vellnagel
Publisher: Springer Nature
ISBN: 3658311789
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Author: Charles J Clarke, III
Publisher:
ISBN:
Category :
Languages : en
Pages : 198

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Book Description
What happens with "Myths" in an Industry is they get perpetuated from one book to the next, from one speaker at a convention to the next and on and on. "Salespeople sell the way other salespeople sell" (CCIII) and "Mediocrity" gets passed on. This book is an attempt to get all of us to "challenge and to continue to challenge," our Belief Systems in each of our Industries, in Sales, and break through Myths that have held us back. This book is written in Tiger and Bull print with boxes emphasizing important points. Both Bulls and Tigers (1/2 of the population) have told us they appreciate this, because neither of them reads books word for word, as Owls and Lambs do.

Author: Iva Rakocevic
Publisher: GRIN Verlag
ISBN: 3656019835
Category : Business & Economics
Languages : en
Pages : 25

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Book Description
Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.

Author: M. Joseph Sirgy
Publisher: Praeger
ISBN:
Category : Education
Languages : en
Pages : 256

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Book Description
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

Author: Gregory J. Feist
Publisher: Cambridge University Press
ISBN: 1108138632
Category : Psychology
Languages : en
Pages : 820

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Book Description
As individual subjects, creativity and personality have been the focus of much research and many publications. This Cambridge Handbook is the first to bring together these two topics and explores how personality and behavior affects creativity. Contributors from around the globe present cutting-edge research about how personality traits and motives make creative behavior more likely. Many aspects of personality and behavior are examined in the chapters, including genius, emotions, psychopathology, entrepreneurship, and multiculturalism, to analyse the impact of these on creativity. The Cambridge Handbook of Creativity and Personality Research will be the definitive resource for researchers, students and academics who study psychology, personality, and creativity.

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.