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Author: Andrew Zimbalist Publisher: Brookings Institution Press ISBN: 0815732465 Category : Business & Economics Languages : en Pages : 201
Book Description
" A clear-eyed, critical examination of the social, political, and economic costs of hosting the 2016 summer Olympics The selection of Rio de Janeiro as the site of the summer 2016 Olympic Games set off jubilant celebrations in Brazil—and created enormous expectations for economic development and the advancement of Brazil as a major player on the world stage. Although the games were held without major incident, the economic, environmental, political, and social outcomes for Brazil ranged from disappointing to devastating. Corruption scandals trimmed the fat profits that many local real estate developers had envisioned, and the local government was driven into bankruptcy. At the other end of the economic spectrum, some 77,000 residents of Rio's poorest neighborhoods—the favelas—were evicted and forced to move, in many cases as far as 20 or 30 miles to the west. Hosting the games ultimately cost Brazil $20 billion, with little positive to show for the investment. Rio 2016 assembles the views of leading experts on Brazil and the Olympics into a clear-eyed assessment of the impact of the games on Brazil in general and on the lives of Cariocas, as Rio's residents are known. Edited by sports economist Andrew Zimbalist, the other contributors include Juliana Barbassa, Jules Boykoff, Jamil Chade, Stephen Essex, Renata Latuf, and Theresa Williamson. "
Author: Andrew Zimbalist Publisher: Brookings Institution Press ISBN: 0815732465 Category : Business & Economics Languages : en Pages : 201
Book Description
" A clear-eyed, critical examination of the social, political, and economic costs of hosting the 2016 summer Olympics The selection of Rio de Janeiro as the site of the summer 2016 Olympic Games set off jubilant celebrations in Brazil—and created enormous expectations for economic development and the advancement of Brazil as a major player on the world stage. Although the games were held without major incident, the economic, environmental, political, and social outcomes for Brazil ranged from disappointing to devastating. Corruption scandals trimmed the fat profits that many local real estate developers had envisioned, and the local government was driven into bankruptcy. At the other end of the economic spectrum, some 77,000 residents of Rio's poorest neighborhoods—the favelas—were evicted and forced to move, in many cases as far as 20 or 30 miles to the west. Hosting the games ultimately cost Brazil $20 billion, with little positive to show for the investment. Rio 2016 assembles the views of leading experts on Brazil and the Olympics into a clear-eyed assessment of the impact of the games on Brazil in general and on the lives of Cariocas, as Rio's residents are known. Edited by sports economist Andrew Zimbalist, the other contributors include Juliana Barbassa, Jules Boykoff, Jamil Chade, Stephen Essex, Renata Latuf, and Theresa Williamson. "
Author: Andrew C. Billings Publisher: Routledge ISBN: 1317397673 Category : Social Science Languages : en Pages : 242
Book Description
As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This book sheds new light on how the Olympic experience has been shaped by television and expanded across multiple platforms and formats. Combining a multitude of approaches ranging from interviews to content analyses to audience surveys, the book explores the production, influence, and significance of Olympic media in contemporary society. Built on a central case study of NBC’s coverage of the Rio Games in 2016, which is then placed within 20 years of content analyses, the book focuses on the entire Olympic television process from production to content to effects. Touching on key themes such as race, gender, history, consumerism, identity, nationalism, and storytelling, Olympic Television: Broadcasting the Biggest Show on Earth is fascinating reading for any student or scholar with an interest in sport, media, and the global impact of mega-events.
Author: Jules Boykoff Publisher: Routledge ISBN: 1135938261 Category : Sports & Recreation Languages : en Pages : 174
Book Description
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure. Placing political economy at the center of the analysis, and drawing on interdisciplinary research in sociology, politics, geography, history, and economics, Boykoff develops an innovative theory of "celebration capitalism", the manipulation of state actors as partners that drives us towards public–private partnerships in which the public pays and the private profits. He argues that the Athens Games in 2004 marked the full emergence of celebration capitalism, with London 2012 representing its quintessential expression, characterized by a state of exception, unfettered commercialism, repression of dissent, questionable sustainability claims, and the complicity of the mainstream media. Controversial, challenging, and forthright, this book opens up a fascinating new avenue for understanding the contemporary Olympics in the context of global capitalist society. It is essential reading for anybody with an interest in the Olympic Games, the relationship between sport and society, or global politics and culture.
Author: Pete Fussey Publisher: Routledge ISBN: 1317058208 Category : Sports & Recreation Languages : en Pages : 328
Book Description
Often seen as the host nation's largest ever logistical undertaking, accommodating the Olympics and its attendant security infrastructure brings seismic changes to both the physical and social geography of its destination. Since 1976, the defence of the spectacle has become the central feature of its planning, one that has assumed even greater prominence following the bombing of the 1996 Atlanta Games and, most importantly, 9/11. Indeed, the quintupled cost of securing the first post-9/11 summer Games in Athens demonstrates the considerable scale and complexity currently implicated in these operations. Such costs are not only fiscal. The Games stimulate a tidal wave of redevelopment ushering in new gentrified urban settings and an associated investment that may or may not soak through to the incumbent community. Given the unusual step of developing London's Olympic Park in the heart of an existing urban milieu and the stated commitments to 'community development' and 'legacy', these constitute particularly acute issues for the 2012 Games. In addition to sealing the Olympic Park from perceived threats, 2012 security operations have also harnessed the administrative criminological staples of community safety and crime reduction to generate an ordered space in the surrounding areas. Of central importance here are the issues of citizenship, engagement and access in urban spaces redeveloped upon the themes of security and commerce. Through analyzing the social and community impact of the 2012 Games and its security operation on East London, this book concludes by considering the key debates as to whether utopian visions of legacy can be sustained given the demands of providing a global securitized event of the magnitude of the modern Olympics.
Author: Matthew P Llewellyn Publisher: University of Illinois Press ISBN: 0252098773 Category : Sports & Recreation Languages : en Pages : 280
Book Description
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
Author: Mark James Publisher: Taylor & Francis ISBN: 1000953149 Category : Law Languages : en Pages : 108
Book Description
Olympic Laws: Culture, Values, Tensions is the first book to analyse fully the Olympic legal framework and its application to the IOC and the Olympic Games through a socio-legal lens. It opens up a new window into understanding the Olympic Games across recent iterations of the Games and on to future Games. The book begins by defining the parameters of the emergent legal sub-fields of Sports Law, lex Olympica and Olympic Law, through the identification of the sources of these Olympic Laws and their underpinning norms. It then uses a series of case studies to demonstrate how lex Olympica has evolved as a means of defending the Olympic Movement from unwanted legal interventions, how Olympic Law has been created to protect the commercial rights vested in the Games, and how the legacies created by this unique category of law have a lasting impact on host cities and beyond. It concludes with a call that the IOC should recalibrate its relationships with prospective hosts and the participating athletes by requiring specific adherence to the Fundamental Principles of Olympism. This is essential reading for any student or researcher with an interest in Olympic studies, sports law, or socio-legal studies or any practising lawyer or events professional looking to better understand the impact and institutions of mega-events.
Author: Maria Kaj Publisher: McFarland ISBN: 1476648743 Category : Sports & Recreation Languages : en Pages : 307
Book Description
On an April morning in 1896, unemployed single mother Stamata Revithi ran the 40 kilometers from Marathon to Athens, finishing in 5 hours 30 minutes. Barred from the first Olympic marathon, she was determined to prove herself. Through more than a century of Olympic Games history, women athletes--who were held back from swimming because long skirts were required, limited to running single-lap races because of fallacies about fragility, or forced to endure invasive gender exams--competed in spite of endless challenges. From Athens 1896 to Tokyo 2020, this history of women's participation in the Olympic Games centers on athletes who overcame entrenched inequity to gain inclusion.
Author: Heather Dichter Publisher: Routledge ISBN: 1135706077 Category : Sports & Recreation Languages : en Pages : 183
Book Description
In 1999, the International Olympic Committee approved far-reaching reforms to the appointment and terms of its members, the selection of host cities for the Olympic and Winter Olympic Games, the events on the Olympic Program, and the reporting of decisions and financial information. The reforms were initiated in response to the deep crises of legitimacy it faced because of the Salt Lake City doping scandal and ongoing accusations that it turned a blind eye to doping. This book assesses the implementation and effectiveness of those reforms ten years after. It draws upon the perspectives of Olympic scholars, Olympic athletes, and IOC members, including those who were directly involved in the reform process, and makes a number of recommendations about how the process of Olympic reform could be maintained and strengthened. As such, it provides an insightful and telling report card on the modern Olympic Movement in the first decade of the 21st century, and the presidency of Jacques Rogge. This book was originally published as a special issue of Sport in Society.
Author: Jacqueline Kennelly Publisher: Routledge ISBN: 131733700X Category : Sports & Recreation Languages : en Pages : 165
Book Description
Olympic Games are sold to host city populations on the basis of legacy commitments that incorporate aid for the young and the poor. Yet little is known about the realities of marginalized young people living in host cities. Do they benefit from social housing and employment opportunities? Or do they fall victim to increased policing and evaporating social assistance? This book answers these questions through an original ethnographic study of young people living in the shadow of Vancouver 2010 and London 2012. Setting qualitative research alongside critical analysis of policy documents, bidding reports and media accounts, this study explores the tension between promises made and lived reality. Its eight chapters offer a rich and complex account of marginalized young people’s experiences as they navigate the possibilities and contradictions of living in an Olympic host city. Their stories illustrate the limits to the promises made by Olympic bidding and organizing committees and raise important questions about the ethics of public funding for such mega‐events. This book will be fascinating reading for anyone interested in the Olympics, sport and social exclusion, and sport and politics, as well as for those working in the fields of youth studies, social policy and urban studies.
Author: Andrew Zimbalist
Author: Andrew Zimbalist
Author: Andrew C. Billings
Author: Richard Espy
Author: Jules Boykoff
Author: Pete Fussey
Author: Matthew P Llewellyn
Author: Mark James
Author: Maria Kaj
Author: Heather Dichter
Author: Jacqueline Kennelly