Author: Publisher:
ISBN:
Category : Elections
Languages : en
Pages : 122
Book Description
Survey of Political Broadcasting
Author: Survey of Political Broadcasting: Primary and General Election Campaigns of 1966
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category : Elections
Languages : en
Pages : 124
Book Description
Survey of Political Broadcasting
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category :
Languages : en
Pages : 68
Book Description
Survey of Political Broadcasting
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category : Elections
Languages : en
Pages : 34
Book Description
Political Advertising in Western Democracies
Author: Lynda Lee KaidPublisher: SAGE Publications, Incorporated
ISBN: 9780803953529
Category : Language Arts & Disciplines
Languages : en
Pages : 248
Book Description
In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Post-Broadcast Democracy
Author: Markus PriorPublisher: Cambridge University Press
ISBN: 0521858720
Category : Political Science
Languages : en
Pages : 289
Book Description
This 2007 book studies the impact of the media on politics in the United States during the last half-century.
Survey of Political Broadcasting
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Survey of Political Broadcasting: Primary and General Election Campaigns of 1968
Author: The Politics of Broadcasting
Author: Marvin BarrettPublisher:
ISBN: 9780815203414
Category : Broadcast journalism
Languages : en
Pages : 247
Book Description
Political Advertising in the United States
Author: Erika Franklin FowlerPublisher: Routledge
ISBN: 1000468097
Category : Political Science
Languages : en
Pages : 199
Book Description
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.