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Author: Azizul Hassan Publisher: Routledge ISBN: 1000193306 Category : Business & Economics Languages : en Pages : 295
Book Description
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Author: Azizul Hassan Publisher: Routledge ISBN: 1000193306 Category : Business & Economics Languages : en Pages : 295
Book Description
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Author: S. M. Nazrul Islam Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Tourism is a branch of the service sector which can bring a substantial influx of foreign visitors to both developed and developing countries. Bangladesh is an example of a developing country which can become an important destination for international tourists with its unique attractions. To make tourism successful, Bangladesh has to take advantage of the opportunities for tourism development, using marketing and promotional activities. The purpose of this study is to analyse the issues and challenges of tourism marketing in Bangladesh, with a key objective being to evaluate the effectiveness of this practice. This study has identified problems and limitations of tourism marketing activities undertaken by the tourism sectors in Bangladesh. Bangladesh tourism organisations lag far behind regional competitors in attracting a significant number of foreign tourists, mainly due to inadequate and ineffective promotional activities in domestic and overseas markets. Concepts of tourism marketing promotion, as well as developments in this area and its policy and planning for tourism in developing countries are used to provide a theoretical basis for the investigation. The study concludes that the promotional activities of the tourism industry in Bangladesh are seriously hindered because of a lack of financial support together with an insufficient marketing budget, low quality promotional literature, improper distribution of sales literature, a bad image of Bangladesh tourism, and improper and inappropriate marketing strategies for the potential promotion of Bangladesh. The study findings identify that, tourism stakeholders in Bangladesh need to use appropriate techniques to measure the effectiveness of their tourism marketing and promotional activities in order to attract a significant number of foreign tourists to visit Bangladesh. In addition, stakeholders may consider improving and developing their tourism promotional policies and adopting more effective promotional strategies to develop the tourism sector in Bangladesh. Only then may tourism in Bangladesh enter into a new era, with a solid footing and real sense of direction, in which case, the government of Bangladesh has to support effective marketing promotional activities through different media advertising to ensure the previously unsuccessful attempts to develop this sector will not be repeated. This study concludes with an assessment of the practical implications of the research and consequent recommendations which have been identified for the tourism organisations in Bangladesh.
Author: Muhammad Shoeb-Ur- Rahman Publisher: Springer Nature ISBN: 9811570140 Category : Business & Economics Languages : en Pages : 297
Book Description
This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism. This book explicates that increasing number of upper social classes along with their affordability to spend on tourism and leisure activities has recalled attention for the development of this emerging industry. This book comprehensively examines the overall tourism and hospitality contexts in Bangladesh under the lens of current policy and administrative frameworks. In so doing, the contribution of tourism and hospitality industry has been highlighted in the economy of Bangladesh as a means to creating employment opportunities. Further, the book addresses that contributions remain uneven and distributed improperly and to date the tourism industry has not been offered the desired attention in supporting examples in this regard. Nonetheless, tourism and hospitality education and research have been intensifying in recent years across numerous higher academic institutions (e.g. public and private universities) in Bangladesh. This book explores critically the requirement of supportive roles of key tourism and hospitality stakeholders both from public and private domains. Ultimately, the book signifies collaborative and continuous efforts are imperative that partake both the practitioners and the academia in the development and execution of inclusive and functional tourism policy and planning in Bangladesh.
Author: Tapan K Panda Publisher: ICFAI Books ISBN: 8131404692 Category : Tourism Languages : en Pages : 232
Book Description
This book fills the void in the area of tourism and destination marketing for Indian students and tourism planners. It is unique in its attempt as it includes tourism marketing in Indian as well as international contexts. It will help students and practit
Author: Azizul Hassan Publisher: Springer Nature ISBN: 981334279X Category : Business & Economics Languages : en Pages : 479
Book Description
This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.
Author: Robert Ebo Hinson Publisher: CRC Press ISBN: 1040009921 Category : Business & Economics Languages : en Pages : 263
Book Description
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
Author: Azizul Hassan Publisher: Springer Nature ISBN: 9811624348 Category : Business & Economics Languages : en Pages : 388
Book Description
The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.
Author: Azizul Hassan Publisher: Springer Nature ISBN: 9811618585 Category : Business & Economics Languages : en Pages : 438
Book Description
This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.
Author: Azizul Hassan
Author: Azizul Hassan
Author: S. M. Nazrul Islam
Author: Muhammad Shoeb-Ur- Rahman
Author: 
Author: Tapan K Panda
Author: Azizul Hassan
Author: Robert Ebo Hinson
Author: Azizul Hassan
Author: Arjun Kumar Bhatia
Author: Azizul Hassan