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Author: John Jessup Publisher: Arcturus Publishing ISBN: 1398818674 Category : Business & Economics Languages : en Pages : 732
Book Description
A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Author: John Jessup Publisher: Arcturus Publishing ISBN: 1398818674 Category : Business & Economics Languages : en Pages : 732
Book Description
A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Author: Peter Gibson Publisher: Arcturus Publishing ISBN: 1789504317 Category : Philosophy Languages : en Pages : 291
Book Description
A perfect introduction for students and laypeople alike, A Degree in a Book: Philosophy provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of philosophy, this book makes learning the subject easier than ever. Including ideas from Aristotle and Zeno to Descartes and Wittgenstein, it covers the whole range of western thought. By the time you finish reading this book, you will be able to answer questions like: • What is truth? • What can I really know? • How can I live a moral life? • Do I have free will?
Author: Alan Porter Publisher: Arcturus Publishing ISBN: 1789504333 Category : Psychology Languages : en Pages : 357
Book Description
A perfect introduction for students and laypeople alike, A Degree in a Book: Psychology provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of psychology, this book makes understanding the human mind easier than ever. Including the theories of Francis Galton, Sigmund Freud, Ivan Pavlov, and many more, it covers the whole range of psychological research. By the time you finish reading this book, you will be able to answer questions such as: • How do we learn? • Do groups make better decisions than individuals? • How do we study the living brain? • What are the components of personality?
Author: Gini Dietrich Publisher: Que Publishing ISBN: 0132939541 Category : Business & Economics Languages : en Pages : 265
Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Janna Levin Publisher: Anchor ISBN: 0307958205 Category : Science Languages : en Pages : 258
Book Description
The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.
Author: William Hertling Publisher: Createspace Independent Pub ISBN: 9781481034937 Category : Business & Economics Languages : en Pages : 112
Book Description
Why do some books sell a few copies and then languish, why others go on to sell tens of thousands?In a word: Marketing.Indie & Small Press Book Marketing explains how to market your book, with a detailed plan for what you need to do before launch, during the all-critical launch month, and afterwards.Full of proven techniques to get initial sales and reviews, increase conversion rate of your blog and Amazon page, engage with communities of passionate readers, and connect with influencers and reviewers who can help launch your book into bestseller lists.“Finally, a structured approach to marketing books.”– Tonya Macalino, author of Spectre of Intention and The Shades of Venice“Even for the traditionally published author, this book is full of great stuff! It takes a detailed, easy to follow approach to promoting your book. Highly recommended!” – E.C. Ambrose, author of The Dark Apostle series"Chock full of actionable marketing tips I wish I'd known years ago."– Gene Kim, author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win
Author: Sten Odenwald Publisher: Arcturus Publishing ISBN: 1398807249 Category : Science Languages : en Pages : 751
Book Description
A Degree in a Book: Cosmology is the perfect introduction to cosmology, astronomy and astrophysics. Written by one of NASA's leading astronomers and educators, this book provides you with the essential foundations for understanding the science behind the universe we live in. It will help you answer questions such as: • How do we know the universe is expanding? • What is the theory of relativity? • How does the Higgs mechanism work? • What is dark matter? Filled with helpful diagrams, suggestions for further reading and easily digestible history sections, this book makes it easier than ever to understand the workings of the universe. Featuring the most important ideas in the field, including the Theory of Relativity, the Standard Model, Loop Quantum Gravity, and Supersymmetry, it covers the whole breadth of cosmology.
Author: Julia C. Morris Publisher: Arcturus Publishing ISBN: 1398807303 Category : Social Science Languages : en Pages : 804
Book Description
Study the diverse cultures of the world and the common threads of humanity in this wonderfully visual guide to anthropology, covering everything you would find on a degree course. A Degree in a Book: Anthropology dives deep into the study of human culture and societies. Discover the impact of language on understanding, how different societies approach family and kinship and how different cultures are studied, as well as how anthropology is used in our everyday lives - applied anthropology. This accessible landscape-format guide is perfect for students and laypeople alike, featuring full-color infographics, flow charts, diagrams summary sections and ideas for further reading. Including theories from Herodotus to Malinowski and Durkeim to de Waal, it covers all the major strands of anthropology that are studied today. Subjects covered include: • Fieldwork and Ethnography • Biological Anthropology • Language and Cognition • Gifting and Economic Systems • Exchange and Consumption • Globalization and Transnationalism ABOUT THE SERIES: Get the knowledge of a degree for the price of a book in Arcturus Publishing's A Degree in a Book series. Featuring handy timelines, information boxes, feature spreads and margin annotations, these landscape-format books are perfect for anyone wishing to master seemingly complex subject with ease and enjoyment.
Author: Jane Friedman Publisher: University of Chicago Press ISBN: 022639333X Category : Language Arts & Disciplines Languages : en Pages : 323
Book Description
“Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
Author: Alan Porter Publisher: Degree in a Book ISBN: 9781788286213 Category : Psychology Languages : en Pages : 256
Book Description
The perfect introduction to psychology, this title covers every major subject of psychology and every methodology. Including helpful diagrams, summary sections, ideas for further reading and questions to consider, you will soon be able to understand the differences between Freud and Jung, its relationship to neuroscience and physiology, and how psychology is used in our everyday lives.
Author: John Jessup
Author: John Jessup
Author: Peter Gibson
Author: Alan Porter
Author: Gini Dietrich
Author: Janna Levin
Author: William Hertling
Author: Sten Odenwald
Author: Julia C. Morris
Author: Jane Friedman
Author: Alan Porter