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Author: Ernest L. Cowles Publisher: Business Expert Press ISBN: 1948976048 Category : Business & Economics Languages : en Pages : 120
Book Description
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Author: Erin E. Ruel Publisher: SAGE ISBN: 1452235279 Category : Reference Languages : en Pages : 361
Book Description
Focusing on the use of technology in survey research, this book integrates both theory and application and covers important elements of survey research including survey design, implementation and continuing data management.
Author: Floyd J. Fowler Publisher: SAGE Publications, Incorporated ISBN: Category : Social Science Languages : en Pages : 168
Book Description
Textbook on survey research methods for use in social research - covers data collecting, samples, mail surveys, questionnaires, interviewing, data processing, ethics, errors, etc. References.
Author: Herbert Weisberg Publisher: SAGE ISBN: 9780803974029 Category : Political Science Languages : en Pages : 412
Book Description
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Author: Lesley Andres Publisher: SAGE ISBN: 1446273091 Category : Social Science Languages : en Pages : 210
Book Description
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
Author: Keith Punch Publisher: SAGE ISBN: 9780761947059 Category : Reference Languages : en Pages : 138
Book Description
This book focuses on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element.
Author: Jean M. Converse Publisher: Transaction Publishers ISBN: 1412815797 Category : Political Science Languages : en Pages : 587
Book Description
Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource. Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research. The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States.
Author: Haydn Aarons Publisher: Sage Publications Limited ISBN: 9781526460301 Category : Social Science Languages : en Pages : 340
Book Description
Through templates and real-world examples, this step-by-step guide clearly illustrates what good and bad data look like, in order to help students get going quickly and build an effective survey around a research question. In each chapter, survey-based challenges are linked to the broader research issues, maintaining the important theoretical context to the learning process.
Author: Ernest L. Cowles Publisher: Business Expert Press ISBN: 1948976048 Category : Business & Economics Languages : en Pages : 120
Book Description
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Author: Michael Ornstein Publisher: SAGE Publications Limited ISBN: 9781446209080 Category : Social Science Languages : en Pages : 0
Book Description
A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
Author: Ernest L. Cowles
Author: Erin E. Ruel
Author: Floyd J. Fowler
Author: Herbert Weisberg
Author: Lesley Andres
Author: Keith Punch
Author: Jean M. Converse
Author: Haydn Aarons
Author: Seymour Sudman
Author: Ernest L. Cowles
Author: Michael Ornstein