Apple Confidential 2.0 PDF Download

Author: Owen W. Linzmayer
Publisher: No Starch Press
ISBN: 1593270100
Category : Computers
Languages : en
Pages : 341

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Book Description
Chronicles the best and the worst of Apple Computer's remarkable story.

Author: Adam Lashinsky
Publisher: Business Plus
ISBN: 1455512176
Category : Business & Economics
Languages : en
Pages : 138

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Book Description
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Author: Sascha Schneiders
Publisher: Diplomica Verlag
ISBN: 3842852215
Category : Business & Economics
Languages : en
Pages : 97

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Book Description
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.

Author: Heather Alexander
Publisher: Little, Brown Books for Young Readers
ISBN: 0316464988
Category : Juvenile Fiction
Languages : en
Pages : 77

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Book Description
Dear Diary, A prank at Ever After High went royally wrong and turned the school into a spelltacular mess. When I tried to help, I ended up making everything worse! Now Headmaster Grimm thinks I was in on it with Kitty Cheshire, Lizzie Hearts, and Faybelle Thorn, and we're all on castle clean up duty! As punishment for the prank, the most enchanting dance of the year has been canceled, and fables are spreading that it's all my fault. But maybe I can still save the day-and the dance-if we fix up the school in time! Let's just hope we can finally see crown to crown... Charm you later, Apple White © 2017 Mattel. All Rights Reserved.

Author: Jim Carlton
Publisher: Harper Collins
ISBN: 0887309658
Category : Business & Economics
Languages : en
Pages : 482

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Book Description
Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

Author: Brian Merchant
Publisher: Little, Brown
ISBN: 0316546119
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
The secret history of the invention that changed everything-and became the most profitable product in the world. NATIONAL BESTSELLERShortlisted for the Financial Times Business Book of the Year Award One of the Best Business Books of 2016 - CNBC, Bloomberg, 1-800-CEO-Read "The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk "A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets. The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.

Author:
Publisher:
ISBN: 9780997513820
Category :
Languages : en
Pages :

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Author: Zbigniew Stachniak
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773581464
Category : Computers
Languages : en
Pages : 225

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Book Description
Inventing the PC details the invention and design of the MCM/70 computer and the prolonged struggle to bring it to market. Zbigniew Stachniak offers an insider's view of events on the front lines of pioneering work on personal computers. He shows what information and options PC pioneers had, how well they understood what they were doing, and how that understanding - or lack thereof - shaped both their engineering ingenuity and the indecisiveness and over-reaching ambition that would ultimately turn a very promising venture into a missed opportunity. Providing comprehensive historical background and rich photographic documentation, Inventing the PC tells the story of a Canadian company on the cutting-edge of the information age.

Author: Dan Morrill
Publisher: Dan Morrill
ISBN: 1439216738
Category : Blogs
Languages : en
Pages : 121

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Book Description
Boom and Bust in the Blogosphere is a case study based book that looks atblog failure and blog success. If you want to blog, you want to read thisbook.

Author: Lauryn Evarts
Publisher: Macmillan
ISBN: 1624140459
Category : Cooking
Languages : en
Pages : 178

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Book Description
A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.