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Author: Lund Pedersen, Carsten Publisher: Edward Elgar Publishing ISBN: 1839100168 Category : Business & Economics Languages : en Pages : 272
Book Description
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Author: Lund Pedersen, Carsten Publisher: Edward Elgar Publishing ISBN: 1839100168 Category : Business & Economics Languages : en Pages : 272
Book Description
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Author: Bernard Marr Publisher: John Wiley & Sons ISBN: 1119027039 Category : Business & Economics Languages : en Pages : 256
Book Description
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Author: Bernard Marr Publisher: John Wiley & Sons ISBN: 1119231396 Category : Business & Economics Languages : en Pages : 320
Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter
Author: Judith S. Hurwitz Publisher: John Wiley & Sons ISBN: 1118644174 Category : Computers Languages : en Pages : 336
Book Description
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.
Author: Mckinsey Chief Marketing & Sales Officer Forum Publisher: Createspace Independent Pub ISBN: 9781500721091 Category : Computers Languages : en Pages : 156
Book Description
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
Author: Bill Schmarzo Publisher: John Wiley & Sons ISBN: 1118739574 Category : Business & Economics Languages : en Pages : 245
Book Description
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Author: Thomas H. Davenport Publisher: Harvard Business Review Press ISBN: 142218725X Category : Business & Economics Languages : en Pages : 241
Book Description
A renowned thought-leader and a professor of statistics team up to provide the essential tools for enhancing thinking and decision-making in today's workplace in order to be more competitive and successful. 25,000 first printing.
Author: Christopher Poelker Publisher: John Wiley & Sons ISBN: 0470385138 Category : Computers Languages : en Pages : 467
Book Description
If you’ve been charged with setting up storage area networks for your company, learning how SANs work and managing data storage problems might seem challenging. Storage Area Networks For Dummies, 2nd Edition comes to the rescue with just what you need to know. Whether you already a bit SAN savvy or you’re a complete novice, here’s the scoop on how SANs save money, how to implement new technologies like data de-duplication, iScsi, and Fibre Channel over Ethernet, how to develop SANs that will aid your company’s disaster recovery plan, and much more. For example, you can: Understand what SANs are, whether you need one, and what you need to build one Learn to use loops, switches, and fabric, and design your SAN for peak performance Create a disaster recovery plan with the appropriate guidelines, remote site, and data copy techniques Discover how to connect or extend SANs and how compression can reduce costs Compare tape and disk backups and network vs. SAN backup to choose the solution you need Find out how data de-duplication makes sense for backup, replication, and retention Follow great troubleshooting tips to help you find and fix a problem Benefit from a glossary of all those pesky acronyms From the basics for beginners to advanced features like snapshot copies, storage virtualization, and heading off problems before they happen, here’s what you need to do the job with confidence!
Author: Goundar, Sam Publisher: IGI Global ISBN: 1799866750 Category : Computers Languages : en Pages : 377
Book Description
With new technologies, such as computer vision, internet of things, mobile computing, e-governance and e-commerce, and wide applications of social media, organizations generate a huge volume of data and at a much faster rate than several years ago. Big data in large-/small-scale systems, characterized by high volume, diversity, and velocity, increasingly drives decision making and is changing the landscape of business intelligence. From governments to private organizations, from communities to individuals, all areas are being affected by this shift. There is a high demand for big data analytics that offer insights for computing efficiency, knowledge discovery, problem solving, and event prediction. To handle this demand and this increase in big data, there needs to be research on innovative and optimized machine learning algorithms in both large- and small-scale systems. Applications of Big Data in Large- and Small-Scale Systems includes state-of-the-art research findings on the latest development, up-to-date issues, and challenges in the field of big data and presents the latest innovative and intelligent applications related to big data. This book encompasses big data in various multidisciplinary fields from the medical field to agriculture, business research, and smart cities. While highlighting topics including machine learning, cloud computing, data visualization, and more, this book is a valuable reference tool for computer scientists, data scientists and analysts, engineers, practitioners, stakeholders, researchers, academicians, and students interested in the versatile and innovative use of big data in both large-scale and small-scale systems.
Author: Lund Pedersen, Carsten
Author: Lund Pedersen, Carsten
Author: Bernard Marr
Author: Bernard Marr
Author: Judith S. Hurwitz
Author: Mckinsey Chief Marketing & Sales Officer Forum
Author: Bill Schmarzo
Author: Thomas H. Davenport
Author: Christopher Poelker
Author: Goundar, Sam
Author: Viktor Mayer-Schönberger