Big Data For Small Business For Dummies PDF Download

Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119027039
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Author: Christopher Poelker
Publisher: John Wiley & Sons
ISBN: 0470385138
Category : Computers
Languages : en
Pages : 467

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Book Description
If you’ve been charged with setting up storage area networks for your company, learning how SANs work and managing data storage problems might seem challenging. Storage Area Networks For Dummies, 2nd Edition comes to the rescue with just what you need to know. Whether you already a bit SAN savvy or you’re a complete novice, here’s the scoop on how SANs save money, how to implement new technologies like data de-duplication, iScsi, and Fibre Channel over Ethernet, how to develop SANs that will aid your company’s disaster recovery plan, and much more. For example, you can: Understand what SANs are, whether you need one, and what you need to build one Learn to use loops, switches, and fabric, and design your SAN for peak performance Create a disaster recovery plan with the appropriate guidelines, remote site, and data copy techniques Discover how to connect or extend SANs and how compression can reduce costs Compare tape and disk backups and network vs. SAN backup to choose the solution you need Find out how data de-duplication makes sense for backup, replication, and retention Follow great troubleshooting tips to help you find and fix a problem Benefit from a glossary of all those pesky acronyms From the basics for beginners to advanced features like snapshot copies, storage virtualization, and heading off problems before they happen, here’s what you need to do the job with confidence!

Author: Judith S. Hurwitz
Publisher: John Wiley & Sons
ISBN: 1118644174
Category : Computers
Languages : en
Pages : 336

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Book Description
Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

Author: Alan Anderson
Publisher: John Wiley & Sons
ISBN: 1118940024
Category : Computers
Languages : en
Pages : 384

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Book Description
The fast and easy way to make sense of statistics for bigdata Does the subject of data analysis make you dizzy? You've come tothe right place! Statistics For Big Data For Dummies breaksthis often-overwhelming subject down into easily digestible parts,offering new and aspiring data analysts the foundation they need tobe successful in the field. Inside, you'll find an easy-to-followintroduction to exploratory data analysis, the lowdown oncollecting, cleaning, and organizing data, everything you need toknow about interpreting data using common software and programminglanguages, plain-English explanations of how to make sense of datain the real world, and much more. Data has never been easier to come by, and the tools studentsand professionals need to enter the world of big data are based onapplied statistics. While the word "statistics" alone can evokefeelings of anxiety in even the most confident student orprofessional, it doesn't have to. Written in the familiar andfriendly tone that has defined the For Dummies brand for more thantwenty years, Statistics For Big Data For Dummies takes theintimidation out of the subject, offering clear explanations andtons of step-by-step instruction to help you make sense of datamining—without losing your cool. Helps you to identify valid, useful, and understandablepatterns in data Provides guidance on extracting previously unknown informationfrom large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for workingin big data If you're a student enrolled in a related Applied Statisticscourse or a professional looking to expand your skillset,Statistics For Big Data For Dummies gives you access toeverything you need to succeed.

Author: Eric Tyson
Publisher: John Wiley & Sons
ISBN: 1118051882
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Author: Lillian Pierson
Publisher: John Wiley & Sons
ISBN: 1119327636
Category : Computers
Languages : en
Pages : 384

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Book Description
Discover how data science can help you gain in-depth insight into your business - the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad, sometimes intimidating field of big data and data science, it is not an instruction manual for hands-on implementation. Here’s what to expect: Provides a background in big data and data engineering before moving on to data science and how it's applied to generate value Includes coverage of big data frameworks like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL Explains machine learning and many of its algorithms as well as artificial intelligence and the evolution of the Internet of Things Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate It's a big, big data world out there—let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

Author: Swain Scheps
Publisher: John Wiley & Sons
ISBN: 1118051416
Category : Computers
Languages : en
Pages : 395

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Book Description
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Author: Bernard Marr
Publisher: John Wiley & Sons
ISBN: 1119231396
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Author: Greg Holden
Publisher: John Wiley & Sons
ISBN: 0470640995
Category : Computers
Languages : en
Pages : 553

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Book Description
The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Author: Barbara Findlay Schenck
Publisher: John Wiley & Sons
ISBN: 1118054458
Category : Business & Economics
Languages : en
Pages : 386

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Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.