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Author: Chauncey Wilson Publisher: Newnes ISBN: 012407166X Category : Computers Languages : en Pages : 84
Book Description
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas
Author: Chauncey Wilson Publisher: Newnes ISBN: 012407166X Category : Computers Languages : en Pages : 84
Book Description
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas
Author: Pepe Nummi Publisher: Grape People Finland Oy ISBN: 9789529373437 Category : Languages : en Pages : 130
Book Description
The idealogue method is an improved alternative to traditional brainstorming methods and doesn't just allow for ideas to be created and shared, but also helps facilitate the understanding of ideas, creating group consensus. Pepe, the original thief of idealogue method, explains how the method works, the concepts behind the method, and how to use the method with other tools and techniques to achieve a variety of aims in common business settings and meetings. In this book the reader will be taken directly into facilitative sessions around the world, and provided a front row seat to watch the idealogue method at work. The book strives to be a true user's manual, providing tangible, practical advice for how to effectively use the idealogue method in different situations.
Author: Ellen Lupton Publisher: Princeton Architectural Press ISBN: 9781568989792 Category : Design Languages : en Pages : 0
Book Description
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.
Author: Phil McKinney Publisher: Hachette UK ISBN: 1401304133 Category : Business & Economics Languages : en Pages : 288
Book Description
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Author: Shelley Harwayne Publisher: Taylor & Francis ISBN: 100384376X Category : Education Languages : en Pages : 599
Book Description
When writing workshops first blossomed in classrooms, its hallmarks were genuine curiosity, individual choice, quality conversations, and engaging children's literature. A joyous hum of intention, creativity, and craft enlivened the school day. Today's teachers are often faced with a range of obstacles, as new initiatives are embraced, mandates handed down, and scripted programs are purchased. Sometimes teachers must sacrifice the original principles of the writing workshop and lose the creative venue they provide. Above and Beyond the Writing Workshop is filled with original writing challenges designed to bring back the spirit of the original writing workshop model and encourage teachers to enhance it with invention, innovation, and inspiration. Teaching creative writing is not only possible, but an important process in their instruction. Author Shelley Harwayne invites teachers to keep the workshop spirit alive by: Encouraging professional conversations on classroom ideas and methods between colleagues; Developing writing cues that allow young writers to be inquisitive, outspoken, and independent; Showing how high quality writing can make a difference; Offering an inspired and stimulating outlet for students to express their passions. Harwayne's book will help teachers encourage students to write the world around them, which can generate more critical thinking and make for a more well-rounded child.
Author: Daniel Reimold Publisher: Routledge ISBN: 1136206280 Category : Language Arts & Disciplines Languages : en Pages : 570
Book Description
Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.
Author: Andrea Monsarrat Waldo Publisher: Trafalgar Square Books ISBN: 1570768390 Category : Sports & Recreation Languages : en Pages : 205
Book Description
Did you know there is an area of your brain known as the “Lizard Brain” that thinks only about the immediate moment and your means of survival? Yes, in certain circumstances, your “Rational Brain” can effectively “shut down” and you are at the mercy of a reptile ... dry-mouthed, sweating, queasy, unable to think clearly—even though you know better. When does the Lizard Brain run the show? It can happen in any number of unfamiliar, uncomfortable, challenging, or “stressful” riding situations. But here’s the thing: with the right kind of training, you can learn to manage the reptile within, which leads to greater confidence with horses, better riding performance, and ultimately, happiness at the barn, at shows, and everywhere in between. Andrea Monsarrat Waldo teaches you how to: handle uncomfortable emotions, such as fear, anger, anxiety, and embarrassment; hone your mental game and focus your riding time to get the most out of your hours in the saddle; care for your emotional injuries the same way you would care for an injured horse; and produce a state of “Focused Calm” and tap into the skills you have (whether you know it or not!) to ensure an outstanding ride.
Author: Robin Johnson Publisher: Fueling Your Future! Going Abo ISBN: 9780778728313 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
Creativity and innovation are central to success in the 21st century. This dynamic title provides a comprehensive look at creative processes in a variety of settings. Readers are introduced to various brainstorming techniques and will learn different approaches to help refine and evaluate their ideas. Real-world examples, motivating challenges, and case studies broaden readers' understanding of this key skill set.
Author: Nelson S Bellamy, Jr Publisher: ISBN: Category : Languages : en Pages : 38
Book Description
Today is tomorrow, and tomorrow is yesterday - Nelson Bellamy's poems explore the fascinating and the absurd. With a beat-poet and rap-like rhythm, he drives us forward with poetic stories that make you want to keep turning the page.
Author: Chauncey Wilson
Author: Chauncey Wilson
Author: Ellen Lupton
Author: Pepe Nummi
Author: Ellen Lupton
Author: Phil McKinney
Author: Shelley Harwayne
Author: Daniel Reimold
Author: Andrea Monsarrat Waldo
Author: Robin Johnson
Author: Nelson S Bellamy, Jr