Author: Jonathan David Lewis
Publisher: Taylor & Francis
ISBN: 1351736310
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
Brand Vs. Wild
Author: Jonathan David Lewis
Publisher: Taylor & Francis
ISBN: 1351736310
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
Publisher: Taylor & Francis
ISBN: 1351736310
Category : Business & Economics
Languages : en
Pages : 215
Book Description
Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
Brand vs. Wild
Author: Jonathan David Lewis
Publisher: Routledge
ISBN: 1351736302
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to: Focus on navigating risk instead of trying to measure or reduce it. Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it? Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut. Develop a concept of "mission" to ensure internal alignment and reduce friction. Act with urgency rather than waiting for the right circumstance. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
Publisher: Routledge
ISBN: 1351736302
Category : Business & Economics
Languages : en
Pages : 144
Book Description
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to: Focus on navigating risk instead of trying to measure or reduce it. Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it? Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut. Develop a concept of "mission" to ensure internal alignment and reduce friction. Act with urgency rather than waiting for the right circumstance. Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
Power Branding
Author: Steve McKee
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
Book Description
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
Book Description
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.
The New Republic
Author: Herbert David Croly
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 386
Book Description
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 386
Book Description
No Logo
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Brand Admiration
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
The Brand Flip
Author: Marty Neumeier
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Publisher: New Riders
ISBN: 0134172973
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Forest and Stream
Going Social
Author: Jeremy Goldman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432557
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Powerful lessons from the frontlines of social media marketing.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432557
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Powerful lessons from the frontlines of social media marketing.
With the Makers of San Antonio
Author: Frederick Charles Chabot
Publisher:
ISBN:
Category : British Americans
Languages : en
Pages : 490
Book Description
"A collection of carefully selected genealogies and biographies of families and persons where were closely related with early Texas history."--From the preface
Publisher:
ISBN:
Category : British Americans
Languages : en
Pages : 490
Book Description
"A collection of carefully selected genealogies and biographies of families and persons where were closely related with early Texas history."--From the preface