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Author: Lily M. Hoffman Publisher: John Wiley & Sons ISBN: 1444355554 Category : Social Science Languages : en Pages : 307
Book Description
The authors of this book use regulation theory to bring theoretical focus and analytic clarity to the study of urban tourism. Provides a unifying analytic framework for the study of urban tourism. Brings urban tourism into focus as an important political, economic and cultural phenomenon. Presents original essays written by established scholars, including studies of Venice, Mexico, Montreal, New York, Los Angeles, London, Barcelona, Berlin, Amsterdam, Paris, and Australia's Gold Coast.
Author: Lily M. Hoffman Publisher: John Wiley & Sons ISBN: 1444355554 Category : Social Science Languages : en Pages : 307
Book Description
The authors of this book use regulation theory to bring theoretical focus and analytic clarity to the study of urban tourism. Provides a unifying analytic framework for the study of urban tourism. Brings urban tourism into focus as an important political, economic and cultural phenomenon. Presents original essays written by established scholars, including studies of Venice, Mexico, Montreal, New York, Los Angeles, London, Barcelona, Berlin, Amsterdam, Paris, and Australia's Gold Coast.
Author: John Ebejer Publisher: Rowman & Littlefield ISBN: 1538160552 Category : Travel Languages : en Pages : 305
Book Description
Tourism in European Cities explores the relationship between tourist activity and the architecture and built environment within which it takes place. This is the first book to consider urban tourism with a particular focus on European cities. Tourism in European Cities considers the tourist experience and the various elements that shape it. In many cities, the historic core plays a crucial role in tourism either as the location of the more important attractions, or as an attraction in its own right. The book dedicates a chapter to urban heritage and its relationship to tourism, including urban conservation and UNESCO World Heritage Sites. Another chapter considers contemporary architecture and debates some cities’ efforts to use iconic architecture, in particular, to enhance their attractiveness in the context of increased competition between cities. In the context of competition, many cities are resorting to events as a strategy to reposition and differentiate themselves from other cities. Major events are accompanied by major investment in event venues and in urban infrastructure. The city often serves as a backdrop to the urban festival as activities and performances are staged in the city’s urban spaces. This book is essential reading for students of tourism and urban geography. It is also of interest to students of urban planning and architecture, and anyone keen to learn more about tourism and European cities.
Author: Dennis R. Judd Publisher: Yale University Press ISBN: 9780300078466 Category : Social Science Languages : en Pages : 356
Book Description
An investigation of tourism and its transforming impact on cities, by urban experts from a variety of disciplines. They examine such tourist meccas as Las Vegas, Orlando and Boston, and take up themes such as the marketing of cities and how tourists perceive places.
Author: Christopher M. Law Publisher: Burns & Oates ISBN: Category : Cities and towns Languages : en Pages : 244
Book Description
Christopher Law examines every aspect of the relationship between tourism and large cities, covering such issues as why tourists visit cities, why cities want tourists, how cities make tourism happen and how tourism impacts on cities and their inhabitants. The book incorporates theoretical insights while also providing descriptions and interpretations of tourism at work in large cities in Europe, North America and other continents.
Author: Bonita Kolb Publisher: Taylor & Francis ISBN: 1134858086 Category : Business & Economics Languages : en Pages : 246
Book Description
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Author: G.J. Ashworth Publisher: Routledge ISBN: 1136355790 Category : Business & Economics Languages : en Pages : 431
Book Description
Reflects the importance of heritage to cities, and cities to the creation and marketing of heritage products, not least within tourism. This book presents a review of the state of urban heritage tourism at the turn of the twentieth and twenty-first centuries.
Author: Dimitrios Buhalis Publisher: Goodfellow Publishers Ltd ISBN: 1915097398 Category : Business & Economics Languages : en Pages : 139
Book Description
Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities.
Author: Ko Koens Publisher: ISBN: 9789284419999 Category : Languages : en Pages : 60
Book Description
The management of tourism flows in cities to the benefit of visitors and residents alike is a fundamental issue for the tourism sector. It is critical to understand residents' attitude towards tourism to ensure the development of successful sustainable tourism strategies. This report analyzes the perception of residents towards tourism in eight European cities - Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn - and proposes 11 strategies and 68 measures to help understand and manage visitor's growth in urban destinations. The implementation of the policy recommendations proposed in this report can advance inclusive and sustainable urban tourism that can contribute to the New Urban Agenda and the Sustainable Development Goals. This report analyzes the perception of residents towards tourism in eight European cities - Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn - and proposes 11 strategies and 68 measures to help understand and manage visitor's growth in urban destinations. The implementation of the policy recommendations proposed in this report can advance inclusive and sustainable urban tourism that can contribute to the New Urban Agenda and the Sustainable Development Goals."
Author: Bonita M. Kolb Publisher: Routledge ISBN: 075067945X Category : Business & Economics Languages : en Pages : 328
Book Description
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Author: Lily M. Hoffman
Author: Lily M. Hoffman
Author: John Ebejer
Author: Dennis R. Judd
Author: Christopher M. Law
Author: Bonita Kolb
Author: G.J. Ashworth
Author: Dimitrios Buhalis
Author: Ko Koens
Author: Bonita M. Kolb
Author: Christopher M. Law