Communicating COVID-19 Effectively in Malaysia PDF Download

Author: Serina Rahman
Publisher: ISEAS-Yusof Ishak Institute
ISBN: 9815011324
Category : Social Science
Languages : en
Pages : 43

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Book Description
Malaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic. Malaysia’s COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment. Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media. A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked. The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences.

Author: Professor Dr. Aziah binti Daud
Publisher: Malaysia One Health University Network (MyOHUN)
ISBN:
Category : Medical
Languages : en
Pages : 54

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Book Description
This module aims to equip frontline workers with useful materials in risk communication when dealing with the public. Four scopes of key information areas are covered, namely risk awareness, handling rumours or fake news, high-risk groups, and prevention activities for COVID-19. Through these scopes, frontline workers will gain the confidence to tackle a broad range of issues plaguing the public and so improve its attitude and practices towards prevention and control measures against COVID-19.

Author: Monique Lewis
Publisher: Springer Nature
ISBN: 303079735X
Category : Social Science
Languages : en
Pages : 410

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Book Description
This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.

Author: Devjani Sen
Publisher:
ISBN: 9781032496825
Category : Health & Fitness
Languages : en
Pages : 0

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Book Description
Exploring how and why communication breakdowns occur during pandemics and world disasters, this book offers solutions for improving communication and managing future public health crises. A compilation of evidence-based lessons learned, this book shows how to effectively convey critical lifesaving information during a pandemic. It assesses how trust in leaders and governments during a public health crisis is formed and the impact this has on how information is perceived by the public. Using the COVID-19 pandemic as a case study, the book demonstrates how informative policy decisions and health risk messages can be better communicated for the handling of future pandemics. At a macro-level, the book looks at issues concerning situational awareness, how different countries managed or mismanaged the pandemic, and the lessons readers can learn from those occurrences. At a micro-level it examines individual differences in public health message perceptions and corresponding actions taken or not taken. An interdisciplinary critique of the delivery and reception of messages during global disasters, this text is suitable for undergraduate and graduate courses in Communication Studies, Health Communication, Risk Communication and Public Health, Psychology, Sociology, and Disaster Management.

Author: Andreas Musolff
Publisher: Bloomsbury Publishing
ISBN: 1350232718
Category : Language Arts & Disciplines
Languages : en
Pages : 513

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Book Description
The COVID-19 pandemic has led to a host of critical reflections about discourse practises dealing with public health issues. Situating crisis communication at the centre of societal and political debates about responses to the pandemic, this volume analyses the discursive strategies used in a variety of settings. Exploring how crisis discourse has become a part of managing the public health crisis itself, this book focuses on the communicative tasks and challenges for both speakers and their public audiences in seven areas: - establishment of discursive and political authority - official governmental and expert communication to the public - public understanding of government communication - legitimation of public health management as a 'war' - judging and blaming a collective other - cross-national comparison and rivalry - empathy and encouragement Covering global discourses from Asia, Europe, the Middle East, North and South America, and New Zealand, chapters use corpus-based data to cast light on these issues from a variety of languages. With crisis discourse already the object of fierce national and international debates about the appropriateness of specific communicative styles, information management and 'verbal hygiene', Pandemic and Crisis Discourse offers an authoritative intervention from language experts.

Author: Ambigapathy Pandian
Publisher: Routledge
ISBN: 1000504360
Category : Education
Languages : en
Pages : 145

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Book Description
Part of a mini series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impacts on education and literacy. Covering a range of teaching and learning challenges impacting learners and teachers, the contributors highlight the pervasiveness of the pandemic on Malaysian society and how Malaysians have found ways to cope. They focus mainly on students’ COVID-19 narratives, digital and health literacy issues, language and new vocabulary. This is an opportunity to witness how researchers from multiple disciplines can join forces during challenging times. There are a great many lessons to be learned from the successes and failures in responding to the pandemic and the measures that have been necessary to contain it. A fascinating read for scholars and educators with an interest in crisis management in non-Western contexts, especially those with a particular interest in Malaysia, or Southeast Asia more generally.

Author: Martin N. Ndlela
Publisher: Taylor & Francis
ISBN: 1000986314
Category : Social Science
Languages : en
Pages : 196

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Book Description
This book examines the challenges of communicating risk and crisis messages during the COVID-19 pandemic to provide recommendations for managing future global health crises. Given that outbreaks, epidemics, and pandemics are global crises that require global solutions, the book suggests that the world community needs to build resilient crisis management institutions and message management systems. Through international case studies, in-depth interviews, textual, content, narrative and document analysis, the book provides comprehensive accounts of how normative risk communication strategies were invoked, applied, disrupted, questioned, and changed during the COVID- 19 pandemic. It explores themes including crisis preparedness, outbreak communication, lockdown messages, communication uncertainty, risk message strategies and the challenges of information disorders to show that trust in supranational and national institutions is crucial for the effective management of future global public health crises. A thorough assessment of the multiple challenges faced by public health authorities and audiences during the COVID-19 pandemic, this book will be of interest to researchers, practitioners, and students in the field of Risk, Crisis and Health Communication and Public Health and Disaster Management.

Author: Monique Lewis
Publisher:
ISBN: 9783030797362
Category :
Languages : en
Pages : 0

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Book Description
"An invaluable document of COVID-19's media life, which offers a richly nuanced examination of COVID-19 news journalism, public facing health sector communications and social media. Communicating COVID-19 is a touchstone for the emerging field of pandemic media." - Mark D M Davis, Monash University, Australia, co-author of Pandemics, Publics and Narrative (2020) "As governments and scientists scrambled to find solutions in the face of grave uncertainty created by COVID-19, there was a massive public demand for information. Filling this communication gap is the focus of this must-read, timely book, which includes excellent scholarly contributions from across the globe." - Quarraisha Abdool Karim, Professor in Clinical Epidemiology, Columbia University, USA, and Associate Scientific Director at CAPRISA This book explores communication during the first year of the COVID-19 pandemic. Featuring the work of leading communication scholars from around the world, it offers insights and analyses into how individuals, organisations, communities, and nations have grappled with understanding and responding to the pandemic that has rocked the world. The book examines the role of journalists and news media in constructing meanings about the pandemic, with chapters focusing on public interest journalism, health workers and imagined audiences in COVID-19 news. It considers public health responses in different countries, with chapters examining community-driven approaches, communication strategies of governments and political leaders, public health advocacy, and pandemic inequalities. The role of digital media and technology is also unravelled, including social media sharing of misinformation and memetic humour, crowdsourcing initiatives, the use of data in modelling, tracking and tracing, and strategies for managing uncertainties created in a pandemic.

Author: Pauline Pooi Yin Leong
Publisher: ISEAS-Yusof Ishak Institute
ISBN: 9815011235
Category : Social Science
Languages : en
Pages : 42

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Book Description
Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to “slacktivism”, such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice, or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia—#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)—were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment), and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government’s weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag), and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as an early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes.

Author: Ralph Tench
Publisher: Routledge
ISBN: 9781003184669
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020-2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.