Communication Research Statistics PDF Download

Author: John C. Reinard
Publisher: SAGE
ISBN: 9780761929871
Category : Language Arts & Disciplines
Languages : en
Pages : 604

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Book Description
Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in communication and the social sciences. The text also includes a full set of data analysis instructions based on SPSS 12 and Excel.

Author: Andrew F. Hayes
Publisher: Routledge
ISBN: 1135250898
Category : Language Arts & Disciplines
Languages : en
Pages : 682

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Book Description
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern "resampling" approaches to inference; *consideration of practical, "real world" issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *downloadable resources with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline.

Author: René Weber
Publisher: Kendall/Hunt Publishing Company
ISBN: 9781465212238
Category : Communication
Languages : en
Pages : 0

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Book Description
Understanding statistical methods provides us with an efficient way to explore, analyse and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. This book helps readers develop the statistical competency necessary to become good researchers and 'statistical citizens' in the information age.

Author: David L. Maxwell
Publisher: Singular
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 816

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Book Description
This engaging new book provides comprehensive coverage of research methods as well as a foundation in statistical analysis vital for individuals in the communication sciences and disorders field. While most speech-language pathologists and audiologists pursue clinical practice rather than research careers, it is important to understand the scientific base that their clinical work is built upon. Successful evidence-based clinical practice is rooted in this understanding. Research and Statistical Methods in Communication Sciences and Disorders covers the principles of research design, data analysis, and presentation of findings necessary for individuals performing research as well as consumers of scientific literature. Filled with meaningful examples, written in readable language, and pertinent to both speech-language pathology and audiology, this resource provides the essential knowledge of scientific reasoning and methods for scientific inquiry necessary to perform and understand research.

Author: Andrew F. Hayes
Publisher: SAGE
ISBN: 1412927900
Category : Language Arts & Disciplines
Languages : en
Pages : 401

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Book Description
A must-have volume for every communication researcher's library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic—such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis—will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.

Author: Donald Treadwell
Publisher: SAGE Publications
ISBN: 1506369049
Category : Language Arts & Disciplines
Languages : en
Pages : 570

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Book Description
Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both quantitative and qualitative methods.

Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1452212937
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

Author: Donald Treadwell
Publisher: SAGE Publications
ISBN: 1483379426
Category : Language Arts & Disciplines
Languages : en
Pages : 554

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Book Description
Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.

Author: Anders Hansen
Publisher: Bloomsbury Publishing
ISBN: 1350306649
Category : Social Science
Languages : en
Pages : 462

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Book Description
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Author: Gary Pettey
Publisher: Taylor & Francis
ISBN: 1136455582
Category : Language Arts & Disciplines
Languages : en
Pages : 198

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Book Description
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.