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Author: Clo Willaerts Publisher: Lannoo Meulenhoff - Belgium ISBN: 9401490767 Category : Business & Economics Languages : en Pages : 200
Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Author: Clo Willaerts Publisher: Lannoo Meulenhoff - Belgium ISBN: 9401490767 Category : Business & Economics Languages : en Pages : 200
Book Description
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Author: Clo Willaerts Publisher: Lannoo Meulenhoff - Belgium ISBN: 9401495505 Category : Business & Economics Languages : en Pages : 347
Book Description
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.
Author: Laura Hanly Publisher: ISBN: 9781539005742 Category : Languages : en Pages : 142
Book Description
This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world
Author: Jane Heaton Publisher: Teach Yourself ISBN: 1473608260 Category : Business & Economics Languages : en Pages : 128
Book Description
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Author: Rebecca Lieb Publisher: Que Publishing ISBN: 0789748371 Category : Business & Economics Languages : en Pages : 239
Book Description
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author: Dan Norris Publisher: ISBN: 9780995404403 Category : New business enterprises Languages : en Pages : 206
Book Description
From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly
Author: Laura Solomon Publisher: American Library Association ISBN: 0838914357 Category : Language Arts & Disciplines Languages : en Pages : 129
Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author: Joe Wilson Schaefer Publisher: E.C. Publishing via PublishDrive ISBN: Category : Business & Economics Languages : en Pages : 96
Book Description
Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.
Author: Pamela Wilson Publisher: Big Brand Books ISBN: 9780997875447 Category : Languages : en Pages : 244
Book Description
Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."
Author: Nick Westergaard Publisher: AMACOM ISBN: 081443732X Category : Business & Economics Languages : en Pages : 247
Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Author: Clo Willaerts
Author: Clo Willaerts
Author: Clo Willaerts
Author: Laura Hanly
Author: Jane Heaton
Author: Rebecca Lieb
Author: Dan Norris
Author: Laura Solomon
Author: Joe Wilson Schaefer
Author: Pamela Wilson
Author: Nick Westergaard