Critical Readings: Media and Audiences PDF Download

Author: Virginia Nightingale
Publisher: Open University Press
ISBN:
Category : Social Science
Languages : en
Pages : 328

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· What next for audience research in the 21st century?

Author: Carter, Cynthia
Publisher: McGraw-Hill Education (UK)
ISBN: 033521097X
Category : Social Science
Languages : en
Pages : 385

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Book Description
How is gender constructed in the media? To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions? In what ways do the media reinforce and sometimes challenge gender inequalities? Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include: Gender identity and television talk shows Historical portrayals of women in advertising The sexualization of the popular press The representation of lesbians on television The cult of femininity in women's magazines Images of African American women and Latinas in Hollywood cinema Sexual violence in the media Women in popular music Pornography and masculine power Women's relationship to the Internet. This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.

Author: John L. Sullivan
Publisher: SAGE Publications
ISBN: 1506397387
Category : Language Arts & Disciplines
Languages : en
Pages : 290

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Book Description
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Author: Virginia Nightingale
Publisher: John Wiley & Sons
ISBN: 111872139X
Category : Social Science
Languages : en
Pages : 562

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Book Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Author: C. Kay Weaver
Publisher: Open University Press
ISBN: 9780335218059
Category : Social Science
Languages : en
Pages : 400

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Author: John Downing
Publisher: SAGE
ISBN: 9780803971974
Category : Language Arts & Disciplines
Languages : en
Pages : 546

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'Clearly written, with careful signposting of relevant debates, this reader in the critical tradition is a model of an introductory cultural and media studies text... the writing is accessible, the concepts and arguments are sophisticated, and the tone is one of committed engagement' - Media International Australia

Author: Karen Ross
Publisher: McGraw-Hill Education (UK)
ISBN: 0335227635
Category : Social Science
Languages : en
Pages : 208

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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Author: Bill Yousman
Publisher: SAGE Publications
ISBN: 1544393458
Category : Language Arts & Disciplines
Languages : en
Pages : 769

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Book Description
Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Author: Cynthia Carter
Publisher: McGraw-Hill Education (UK)
ISBN: 0335224539
Category : Social Science
Languages : en
Pages : 206

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Book Description
Why is there so much violence portrayed in the media? What meanings are attached to representations of violence in the media? Can media violence encourage violent behaviour and desensitize audiences toreal violence? Does the ‘everydayness’ of media violence lead to the ‘normalization’ of violencein society? Violence and the Media is a lively and indispensable introduction to current thinkingabout media violence and its potential influence on audiences.Adopting a freshperspective on the ‘media effects’ debate, Carter and Weaver engage with a host ofpressing issues around violence in different media contexts - including news, film,television, pornography, advertising and cyberspace.The book offers a compellingargument that the daily repetition of media violence helps to normalize and legitimizethe acts being portrayed. Most crucially, the influence of media violence needs to beunderstood in relation to the structural inequalities of everyday life. Using a widerange of examples of media violence primarily drawn from the American and Britishmedia to illustrate these points, Violence and the Media is a distinctive and revealingexploration of one of the most important and controversial subjects in cultural andmedia studies today.

Author: Barbara Adam
Publisher: Routledge
ISBN: 1134610939
Category : Social Science
Languages : en
Pages : 296

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Book Description
Environmental Risks and the Media explores the ways in which environmental risks, threats and hazards are represented, transformed and contested by the media. At a time when popular conceptions of the environment as a stable, natural world with which humanity interferes are being increasingly contested, the medias methods of encouraging audiences to think about environmental risks - from the BSE or 'mad cow' crisis to global climate change - are becoming more and more controversial. Examining large-scale disasters, as well as 'everyday' hazards, the contributors consider the tensions between entertainment and information in media coverage of the environment. How do the media frame 'expert', 'counter-expert' and 'lay public' definitions of environmental risk? What role do environmental pressure groups like Greenpeace or 'eco-warriors' and 'green guerrillas' play in shaping what gets covered and how? Does the media emphasis on spectacular events at the expense of issue-sensitive reporting exacerbate the public tendency to overestimate sudden and violent risks and underestimate chronic long-term ones?