Author: Gary Ferraro Publisher: Cengage Learning ISBN: 9780495601920 Category : Social Science Languages : en Pages : 480
Book Description
In addition to a comprehensive overview of the discipline, CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, goes beyond basic introductory material by applying the theory, insights, and methods of cultural anthropology to contemporary situations that students both majors and non-majors are likely to encounter in their professional and personal lives. In the Eighth Edition, new co-author Susan Andreatta adds her expertise in economic and medical anthropology to that of Gary Ferraro, who has worked extensively in the anthropology of business, education, and organizational structures. Through the book’s lucid narrative and wealth of modern examples, students come to understand how to view the world in which they find themselves today. New applied case studies opening each chapter are designed to catch the attention of students and remind them that the study of anthropology really is relevant to our lives. These introductory case studies, the popular Cross-Cultural Miscues presenting real-life examples, and Applied Perspectives features are now designated with a SWAP icon (Share with a Parent or friend) to encourage students to recognize the importance and necessity of understanding culture what it is and how it changes as individuals living in today’s world. The Contemporary Issues features and in-text examples also emphasize the relevance of anthropology to students’ lives and include new topics, including how South Korean society has rethought the value of having female children and whether or not professional anthropologists should work for the U.S. military in Iraq and Afghanistan, to help students better understand and participate in the globalized world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Gary Ferraro Publisher: Cengage Learning ISBN: 9781337109642 Category : Social Science Languages : en Pages : 480
Book Description
CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE not only provides a comprehensive overview of the discipline, but also fully integrates the application of the theories, insights, and methods of cultural anthropology to contemporary situations that students -- both majors and non-majors -- are likely to encounter in their lives. The Eleventh Edition is streamlined (with each chapter trimmed by ten percent), further strengthens its two themes of economics and the environment and community and social responsibility, and speaks more directly to students with a greater number of contemporary examples that deal with non-academic career opportunities and the application of anthropological concepts in the workplace. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Nina Brown Publisher: ISBN: 9781641760447 Category : Anthropology Languages : en Pages : 0
Book Description
A collection of chapters on the essential topics in cultural anthropology. Different from other introductory textbooks, this book is an edited volume with each chapter written by a different author. Each author has written from their experiences working as an anthropologist and that personal touch makes for an accessible introduction to cultural anthropology.
Author: Gary P. Ferraro Publisher: Wadsworth Publishing Company ISBN: 9780534556266 Category : Social Science Languages : en Pages : 414
Book Description
Applied anthropology was, for most of the last decade of the 20th century, a major focus for the beginning cultural course. This mainstream, comprehensive cultural anthropology text takes an applied perspective to the study of society's behaviour.
Author: Susan Andreatta Publisher: Cengage Learning ISBN: 9781111836313 Category : Applied anthropology Languages : en Pages : 384
Book Description
Suitable for the cultural anthropology course, this title covers all the major topics in a traditional course in twelve brief chapters. It presents streamlined content, pedagogy, and real-world applications that focuses on global events and issues to illustrate the usefulness of anthropology in careers and in solving societal problems.
Author: Michael Winkelman Publisher: John Wiley & Sons ISBN: 0470462612 Category : Medical Languages : en Pages : 812
Book Description
Culture and Health offers an overview of different areas of culture and health, building on foundations of medical anthropology and health behavior theory. It shows how to address the challenges of cross-cultural medicine through interdisciplinary cultural-ecological models and personal and institutional developmental approaches to cross-cultural adaptation and competency. The book addresses the perspectives of clinically applied anthropology, trans-cultural psychiatry and the medical ecology, critical medical anthropology and symbolic paradigms as frameworks for enhanced comprehension of health and the medical encounter. Includes cultural case studies, applied vignettes, and self-assessments.
Author: Timothy de Waal Malefyt Publisher: Routledge ISBN: 100018949X Category : Social Science Languages : en Pages : 193
Book Description
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Author: Gary Ferraro
Author: Gary Ferraro
Author: Ferraro
Author: Gary P. Ferraro
Author: Nina Brown
Author: Gary P. Ferraro
Author: Susan Andreatta
Author: Ferraro
Author: Michael Winkelman
Author: Timothy de Waal Malefyt