Horse-based Tourism in Iceland - An Analysis of the Travel Motivation of Equestrian Tourists PDF Download
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Author: Meike Bruch Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954890380 Category : Business & Economics Languages : en Pages : 61
Book Description
Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmot becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmot, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Author: Meike Bruch Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954890380 Category : Business & Economics Languages : en Pages : 61
Book Description
Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmot becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmot, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Author: Meike Bruch Publisher: ISBN: 9783656327035 Category : Languages : en Pages : 58
Book Description
Bachelor Thesis from the year 2012 in the subject Tourism, grade: 2,6, Heidelberg International Business Academy, language: English, abstract: Despite the fact that horse-based tourism is popular as a high-impact recreational activity, this research field has received little attention. Although motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate, how the Landsmot affect the motivation of the German Icelandic Horse community regarding their decision to travel to Iceland. Special focus was put on their individual motivation to visit the Landsmot and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. Responses from 222 German Icelandic Horse community members were used in order to answer the research questions. The results illustrate, regardless of gender, that equestrian tourists of the German Icelandic Horse community were mostly motivated by entertainment and aesthetic needs, rather than escape or self-esteem. However, comparisons based on the colonial cup race study by Daniels and Norman (2005) show significant differences in the motivation need of group affiliation. No direct correlation exists between the travel motivation of the Icelandic Horse community of Germany and the Landsmot. Despite its significant publicity among the German Icelandic Horse community, it is not part of the process of choosing this destination because of this special horse-based event. According to that the Landsmot it is not the determining factor for choosing Iceland as a travel destination. Nevertheless, this study provides a background and status quo for further specific investigations, regarding the travel behaviour of I
Author: Meike Bruch Publisher: Anchor Academic Publishing (aap_verlag) ISBN: 3954895382 Category : Business & Economics Languages : en Pages : 56
Book Description
Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate in how far Landsmót becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmót, and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members. Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.
Author: Meike Bruch Publisher: GRIN Verlag ISBN: 3656325596 Category : Business & Economics Languages : en Pages : 52
Book Description
Bachelor Thesis from the year 2012 in the subject Tourism, grade: 2,6, Heidelberg International Business Academy, language: English, abstract: Despite the fact that horse-based tourism is popular as a high-impact recreational activity, this research field has received little attention. Although motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate, how the Landsmót affect the motivation of the German Icelandic Horse community regarding their decision to travel to Iceland. Special focus was put on their individual motivation to visit the Landsmót and the resulting impact on their final travel decision. To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research. Responses from 222 German Icelandic Horse community members were used in order to answer the research questions. The results illustrate, regardless of gender, that equestrian tourists of the German Icelandic Horse community were mostly motivated by entertainment and aesthetic needs, rather than escape or self-esteem. However, comparisons based on the colonial cup race study by Daniels and Norman (2005) show significant differences in the motivation need of group affiliation. No direct correlation exists between the travel motivation of the Icelandic Horse community of Germany and the Landsmót. Despite its significant publicity among the German Icelandic Horse community, it is not part of the process of choosing this destination because of this special horse-based event. According to that the Landsmót it is not the determining factor for choosing Iceland as a travel destination. Nevertheless, this study provides a background and status quo for further specific investigations, regarding the travel behaviour of Icelandic Horse Community of Germany.
Author: Katherine Dashper Publisher: CABI ISBN: 1789242754 Category : Nature Languages : en Pages : 235
Book Description
Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management. Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.
Author: Rachel Lofthouse Publisher: Rachel Lofthouse Trading as Lofthouse Books ISBN: 9781999580216 Category : Travel Languages : en Pages : 272
Book Description
Four short travel stories, based in Iceland, Egypt, Great Britain, and Mallorca, put together to give the reader a flavour of what they can expect from a horse-riding holiday? By sharing these exceptional experiences, the author hopes to inspire the reader to have a horse-riding adventure of their own.
Author: Elisabeth A. Haug Publisher: Createspace Independent Publishing Platform ISBN: 9781987650174 Category : Languages : en Pages : 74
Book Description
Horse Trekking In Iceland: The Ultimate Adventure is a must have for horse and nature lovers. Its 76 pages are filled with interesting text and 136 spectacular photos from trekking in Iceland. Iceland has been dubbed the land of fire and ice, but one could just as correctly call it the land of the many horses. Icelandic Horses are charismatic and endearing. They are wonderfully smooth to ride, swift, cooperative, surefooted and street smart. Hear the rhythm of the hoof-beats and feel the wind in your hair as you peruse this alluring ode to Iceland and the Icelandic Horse. With its interesting culture, magical landscapes and, amazing light, Iceland has become a popular travel destination. And horse trekking is its greatest tourist attraction. Ride for a whole week or settle for an hour. I guarantee you will never regret your decision to do so.
Author: Meike Bruch
Author: Meike Bruch
Author: Meike Bruch
Author: Meike Bruch
Author: Meike Bruch
Author: Katherine Dashper
Author: Rachel Lofthouse
Author: Elisabeth A. Haug
Author: 
Author: Emil Eyyubov
Author: Hogne Øian