Author: Richard L. West Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: 9780767430340 Category : Communication Languages : en Pages : 0
Book Description
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author: Marianne Dainton Publisher: SAGE Publications ISBN: 1506315488 Category : Language Arts & Disciplines Languages : en Pages : 287
Book Description
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author: Swen Windahl Publisher: SAGE ISBN: 9780803984318 Category : Language Arts & Disciplines Languages : en Pages : 260
Book Description
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author: Amardo Rodriguez Publisher: University of Toronto Press ISBN: 148752482X Category : Communication Languages : en Pages : 207
Book Description
Introducing Communication introduces students to different communication perspectives and concepts from around the world, encouraging them to reflect on the consequences and implications that come with each of these perspectives
Author: John B. Thomas Publisher: Springer Science & Business Media ISBN: 1461238269 Category : Technology & Engineering Languages : en Pages : 360
Book Description
This book was written as a first treatment of statistical com munication theory and communication systems at a senior graduate level. The only formal prerequisite is a knowledge of ele mentary calculus; however, some familiarity with linear systems and transform theory will be helpful. Chapter 1 is introductory and contains no substantial techni cal material. Chapter 2 is an elementary introduction to probability theory at a nonrigorous and non abstract level. It is essential to the remainder of the book but may be skipped (or reviewed has tily) by any student who has taken a one-semester undergraduate course in probability. Chapter 3 is a brief treatment of random processes and spec tral analysis. It includes an introduction to shot noise (Sections 3.14-3.17) which is not subsequently used explicitly. Chapter 4 considers linear systems with random inputs. It includes a considerable amount of material on narrow-band sys tems and on the representation of random processes. Chapter 5 treats the matched filter and the linear least mean-squared-error filter at an elementary level but in some detail. Numerous examples are provided throughout the book. Many of these are of an elementary nature and are intended merely to illustrate textual material. A reasonable number of problems of varying difficulty are provided. Instructors who adopt the text for classroom use may obtain a Solutions Manual for most of the problems by writing to the author.
Author: Martin S. Roden Publisher: Elsevier ISBN: 1483145565 Category : Technology & Engineering Languages : en Pages : 286
Book Description
Introduction to Communication Theory encompasses the body of knowledge contained in a quarter course in Communication Theory taught at the California State College, L.A. Organized into six chapters, this book first addresses the mathematical groundwork of signal analysis. Chapter 2 then applies this to the study of linear systems with emphasis upon filter theory. Subsequent chapters apply the developed theory to various communication systems, particularly in the study of amplitude, frequency, and pulse modulation. The last chapter describes the techniques of noise analysis. This text will be very useful to students in the field of communications.
Author: Marina Krcmar Publisher: Routledge ISBN: 1136288996 Category : Language Arts & Disciplines Languages : en Pages : 360
Book Description
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author: Stephen M. Croucher Publisher: Routledge ISBN: 1317751361 Category : Language Arts & Disciplines Languages : en Pages : 288
Book Description
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Author: Lana F. Rakow Publisher: A Critical Introduction to Media and Communication Theory ISBN: 9781433167317 Category : Communication Languages : en Pages : 0
Book Description
Going beyond Dewey's reputation in received histories in communication, this book documents his role beginning at the University of Michigan in 1884 until his death in 1952 in establishing a view of communication as the means by which associated life and adaptation to the environment is possible.
Author: Richard L. West
Author: Marianne Dainton
Author: Swen Windahl
Author: Don W. Stacks
Author: Amardo Rodriguez
Author: John B. Thomas
Author: Martin S. Roden
Author: Marina Krcmar
Author: Stephen M. Croucher
Author: Lana F. Rakow