Author: George Eugene Belch
Publisher:
ISBN: 9780256134438
Category : Advertising
Languages : en
Pages :
Book Description
Introduction to Advertising & Promotion
Author: George Eugene Belch
Publisher:
ISBN: 9780256134438
Category : Advertising
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780256134438
Category : Advertising
Languages : en
Pages :
Book Description
Introduction to Advertising and Promotion
Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840
Book Description
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840
Book Description
Introduction to Advertising & Promotion
Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256108255
Category : Business & Economics
Languages : en
Pages : 836
Book Description
Publisher: McGraw-Hill/Irwin
ISBN: 9780256108255
Category : Business & Economics
Languages : en
Pages : 836
Book Description
Introduction to Advertising & Promotion
Author: George E. Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105162
Category : Advertising
Languages : en
Pages : 836
Book Description
Publisher: McGraw-Hill/Irwin
ISBN: 9780256105162
Category : Advertising
Languages : en
Pages : 836
Book Description
Introduction to Advertising and Promotion
Author: George E. Belch
Publisher: Irwin Professional Publishing
ISBN: 9780256112535
Category :
Languages : en
Pages :
Book Description
Publisher: Irwin Professional Publishing
ISBN: 9780256112535
Category :
Languages : en
Pages :
Book Description
Introduction to Advertising Promotion
Author: Belch
Publisher: Irwin Professional Publishing
ISBN: 9780256178531
Category :
Languages : en
Pages :
Book Description
Publisher: Irwin Professional Publishing
ISBN: 9780256178531
Category :
Languages : en
Pages :
Book Description
Introduction to Business
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
Book Description
Introduction to Advertising and Promotion Management
Introduction to Public Relations and Advertising
Author: D F du Plessis
Publisher: Juta and Company Ltd
ISBN: 9780702155574
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Publisher: Juta and Company Ltd
ISBN: 9780702155574
Category : Business & Economics
Languages : en
Pages : 164
Book Description
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Introduction Advertising Promotion
Author: Belch
Publisher: Irwin Professional Publishing
ISBN: 9780256136982
Category :
Languages : en
Pages :
Book Description
Publisher: Irwin Professional Publishing
ISBN: 9780256136982
Category :
Languages : en
Pages :
Book Description