Author: Bruce Robertson
Publisher: Cognella Academic Publishing
ISBN: 9781793547439
Category :
Languages : en
Pages : 0
Book Description
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
Marketing Fundamentals for Future Professionals
Author: Bruce Robertson
Publisher: Cognella Academic Publishing
ISBN: 9781793547439
Category :
Languages : en
Pages : 0
Book Description
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
Publisher: Cognella Academic Publishing
ISBN: 9781793547439
Category :
Languages : en
Pages : 0
Book Description
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
Marketing fundamentals
Author: Bronislaw Johannes Verhage.
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Marketing Fundamentals
Author: Robert F. Hartley
Publisher:
ISBN: 9780063626690
Category : Marketing
Languages : en
Pages : 631
Book Description
Publisher:
ISBN: 9780063626690
Category : Marketing
Languages : en
Pages : 631
Book Description
Marketing Fundamentals
Author: Stewart W. Husted
Publisher: Delmar
ISBN: 9780827348493
Category :
Languages : en
Pages : 234
Book Description
Publisher: Delmar
ISBN: 9780827348493
Category :
Languages : en
Pages : 234
Book Description
The Marketing Fundamentals Field Guide
Author: Stacey Hills
Publisher:
ISBN: 9780757590429
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Publisher:
ISBN: 9780757590429
Category : Business & Economics
Languages : en
Pages : 134
Book Description
Sports Marketing
Author: Manfred Bruhn
Publisher: Springer Nature
ISBN: 3658391227
Category : Business & Economics
Languages : en
Pages : 92
Book Description
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing
Publisher: Springer Nature
ISBN: 3658391227
Category : Business & Economics
Languages : en
Pages : 92
Book Description
This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing
Marketing Fundamentals
Author: Stewart W. Husted
Publisher: Singular
ISBN: 9780827348486
Category : Business & Economics
Languages : en
Pages : 598
Book Description
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
Publisher: Singular
ISBN: 9780827348486
Category : Business & Economics
Languages : en
Pages : 598
Book Description
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
Digital Marketing Fundamentals (Student Edition)
Author: Adam Wilkins
Publisher:
ISBN: 9781523939572
Category :
Languages : en
Pages : 176
Book Description
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms
Publisher:
ISBN: 9781523939572
Category :
Languages : en
Pages : 176
Book Description
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms
Marketing Fundamentals
Author: Maggie Jones
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 113
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 113
Book Description