Mass Media in Society PDF Download

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 33

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Author: Christopher Harper
Publisher:
ISBN: 9780395921081
Category : Language Arts & Disciplines
Languages : en
Pages : 372

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This engaging text focuses on the role of technology in the development of the various media and the professions of advertising, journalism and public relations. The book is a highly visual text with its central components including the impact of the Internet on various media and the professions, the history of each medium and the demassification of various media. The issue of corporate ownership is also addressed and its effect on individuals and society. Christopher Harper writes in a lively, direct and journalistic style, which will have enormous appeal to students. Additionally, the text incorporates numerous aid boxes to assist learning such as: - Timeline boxes - Think About It boxes - Personal Journal boxes - People in the Media boxes

Author: Debra L. Merskin
Publisher: SAGE Publications
ISBN: 1483375528
Category : Business & Economics
Languages : en
Pages : 2169

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The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281

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Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Author: Jeffrey Schrank
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 35

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Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613

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Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author: Kim Walsh-Childers
Publisher: Routledge
ISBN: 1317406907
Category : Language Arts & Disciplines
Languages : en
Pages : 410

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Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538

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Author: J. Charles Sterin
Publisher: Allyn & Bacon
ISBN: 9780205591480
Category : Mass media
Languages : en
Pages : 0

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Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs

Author: Benjamin M. Compaine
Publisher: White Plains, NY : Knowledge Industry Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 558

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