Mass Media Effects Research PDF Download

Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538

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Author: Jennings Bryant
Publisher: Routledge
ISBN: 1135647380
Category : Language Arts & Disciplines
Languages : en
Pages : 645

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Book Description
This new edition updates and expands the scholarship of the 1st edition, examining media effects in

Author: Glenn Grayson Sparks
Publisher:
ISBN: 9780534274948
Category : Mass media
Languages : en
Pages : 250

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Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657

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Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Author: Kim Walsh-Childers
Publisher: Routledge
ISBN: 1317406907
Category : Language Arts & Disciplines
Languages : en
Pages : 410

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Book Description
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category : Language Arts & Disciplines
Languages : en
Pages : 324

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Book Description
Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Author: David K. Perry
Publisher: Routledge
ISBN: 1135645000
Category : Language Arts & Disciplines
Languages : en
Pages : 332

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Book Description
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Author: Jennings Bryant
Publisher: Waveland Press
ISBN: 1478608196
Category : Language Arts & Disciplines
Languages : en
Pages : 425

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Book Description
Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.

Author: Jennings Bryant
Publisher: Taylor & Francis
ISBN: 0805838635
Category : Mass media
Languages : en
Pages : 645

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Book Description
Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.

Author: Shearon Lowery
Publisher: Pearson
ISBN:
Category : History
Languages : en
Pages : 440

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Book Description
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.