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Author: Michael Z. Ngoasong Publisher: Springer Nature ISBN: 3030701719 Category : Business & Economics Languages : en Pages : 278
Book Description
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Author: Michael Z. Ngoasong Publisher: Springer Nature ISBN: 3030701719 Category : Business & Economics Languages : en Pages : 278
Book Description
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the insights offered by African management concepts. A variety of key topics are examined, including, for example, H&T management practices and management innovation in Africa, the drivers of and variation in uptake of Western management practices, policies and strategies to promote the development of H&T organizations, the influence of management practices on the competitiveness of African countries as tourism destinations, and areas for improvement of H&T organizations in Africa in the digital age. The approach is multidisciplinary. Both local and global perspectives are presented by authors from Africa, Europe, North America, and Asia, with inclusion of intra- and inter-country comparisons. This book will be essential reading for scholars, students, businesses, and policy makers with an interest in H&T in Africa.
Author: Ogechi Adeola Publisher: Springer Nature ISBN: 3030955818 Category : Business & Economics Languages : en Pages : 318
Book Description
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Author: Michael Z. Ngoasong Publisher: Edward Elgar Publishing ISBN: 1800885865 Category : Business & Economics Languages : en Pages : 237
Book Description
This innovative book traces women’s entrepreneurial journeys in Sub-Saharan Africa, examining the linkages between entrepreneurship, gender and development context. With extensive case studies of women’s experiences across the enterprise life-cycle, it gives new insight into how to support and empower Sub-Saharan African female entrepreneurs.
Author: Kaitano Dube Publisher: Springer Nature ISBN: 3031246551 Category : Business & Economics Languages : en Pages : 281
Book Description
Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic. In the absence of government or international agency budget support, the pandemic challenged the African tourism market to its core. The focus of this book is to assess the impact of the COVID-19 pandemic on the African tourism destination market as well as its prospects for recovery. A chapter written by the editorial team introduces the book. Following the introduction, the book offers chapters evaluating the pandemic's impact on African tourism. Chapters in the second part of the book discuss tourism recovery and how some destinations have survived the pandemic. The book concludes with a chapter providing policy recommendations and practical implementation advice. The book is part of a 3 volume series.
Author: Marina Dabić Publisher: Springer Nature ISBN: 3030989666 Category : Business & Economics Languages : en Pages : 295
Book Description
According to a 2018 World Bank report, Africa is the only region with more women than men choosing to become entrepreneurs – a phenomenon that is not the subject of adequate discussion. This book reveals the latest research-based understanding of the entrepreneurial activities of women in sub-Saharan Africa. Specially invited subject experts present salient dimensions of entrepreneurship by African women, from environmental factors to motivations and influencers as well as financial and non-financial constraints, and highlight the significant role of cultural differences. This book provides a mixture of theoretical, conceptual, and empirical research, and fills the knowledge gap by presenting a wide range of opportunities and challenges faced by sub-Saharan African women entrepreneurs. This book will help policy makers and academic researchers in understanding the role of institutions and entrepreneurship policy in building a thriving entrepreneurial ecosystem in the region.
Author: Prof. Ogechi Adeola Publisher: Pan-Atlantic University Press ISBN: 9785991024 Category : Biography & Autobiography Languages : en Pages : 81
Book Description
15th Inaugural Lecture of the Pan-Atlantic University delivered on Sept 1, 2023, by Professor Ogechi Adeola LL.B (Nigeria), B.L. (Nigeria), MBA (Manchester), DBA (Manchester), Professor of Marketing. Lagos Business School, Pan-Atlantic University, Lagos, Nigeria
Author: Gashaw Abeza Publisher: Taylor & Francis ISBN: 1003815936 Category : Sports & Recreation Languages : en Pages : 211
Book Description
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work of leading sport researchers from around the world, the book presents evidence-based analysis of contemporary topics including fan engagement, athlete activism, branding and sponsorship strategies, sportswashing, public relations and crisis communication. It presents case studies from sports and events such as the Olympic Games, the WNBA, professional football leagues, and Peloton, and across social media platforms including TikTok, Twitter and Instagram. This is essential reading for anybody with an interest in sport media, sport business, the sociology of sport, digital business, or new media studies.
Author: Dr. Lumumba Umunna Ubani Publisher: Xlibris Corporation ISBN: 1469144662 Category : Travel Languages : en Pages : 367
Book Description
WHAT A BOOK! Discover not only the life’s sustaining joy of Africa but the geography, the translucent and radiant beautiful sunny world of the tropical Africa. As an individual you need it. As a youth, you need it. As a corporate Executive, you need it. The children and the mothers need to come and experience Africa too! You must all come and see the real African – once you go, you will never want to come back! The spiritual essence of the motherland, Africa, is beckoning on everyone to come. Perhaps you have never travelled to this beautiful continent called Africa. Or you may have thought that it is just a country. But no, it is the home land of all mankind. The mother land of every human being who must have fed from one pot before they spread out to various countries of the world. In fact, archeologically speaking, you are really, an African! Come and experience the uniqueness of this continent – the second largest Continent on earth! This is a book of enlightenment about where the life on earth began just few millions years ago. Here is a book that will challenge you to read and re-read again. It is a classic book which will be treasured by all the present and future generations of people throughout the world. In its portrayal of topography, its geographical and Eco-logical canaries of Africa, you will be inspired not only to come to Africa right away, but once you go, you will want to live there for good! The author is praying and hoping that soon some of the most beautiful and wealthy nations in Africa will approve and grant 35% cost reduction for business and leisure tourists to make traveling possible for all who plans to come to Africa.
Author: Brian Garrod Publisher: Routledge ISBN: 0080453570 Category : Business & Economics Languages : en Pages : 250
Book Description
Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According to a WTO estimate, there are now 5-7 million active certified divers in the world. Despite its development as a mass tourism activity, its dynamic growth and great economic importance, particularly for island destinations in the tropics, surprisingly few scientific publications address this form of special-interest tourism. In the light of this, New Frontiers in Marine Tourism is the first attempt to describe and analyse this tourism sector comprehensively. The first part of the book is devoted to an overview of the dive sector, addressing different types of diving locations and their particular characteristics, the geographical distribution of dive locations, the origins of dive tourists, as well as the growth and economic significance of diving tourism in destinations worldwide. In its second section, the book outlines different motivations and typologies of diving tourists, their learning behaviour, knowledge of marine environments, and their interaction with flora and fauna. The third section focuses on diver satisfaction, attitudes and preferences, diver education and interpretation, compliance with regulations by divers and tour operators, environmental impacts, and aspects of risk and health, thus highlighting a variety of pressing topics related to the management of diving tourism. * First book of its kind to address the rapidly growing area of diving tourism * Contributions from academic experts in the field, it addresses hot issues such as environmental impacts, health and safety, eduaction, and economic factors and impacts. * Brilliantly edited, it represents a coherent and cohesive collection of critically important issues in this area.
Author: Michael Z. Ngoasong
Author: Michael Z. Ngoasong
Author: Peter Chihwai
Author: Ogechi Adeola
Author: Michael Z. Ngoasong
Author: Kaitano Dube
Author: Marina Dabić
Author: Prof. Ogechi Adeola
Author: Gashaw Abeza
Author: Dr. Lumumba Umunna Ubani
Author: Brian Garrod