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Author: S. Steinberg Publisher: Juta and Company Ltd ISBN: 9780702152108 Category : Business & Economics Languages : en Pages : 316
Book Description
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
Author: S. Steinberg Publisher: Juta and Company Ltd ISBN: 9780702152108 Category : Business & Economics Languages : en Pages : 316
Book Description
This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.
Author: Jay A. Conger Publisher: Harvard Business Review Press ISBN: 1633691020 Category : Business & Economics Languages : en Pages : 80
Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Kristie Sigler Publisher: Kendall/Hunt Publishing Company ISBN: 9781792472626 Category : Languages : en Pages : 277
Book Description
A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.
Author: Dean M. Brenner Publisher: John Wiley & Sons ISBN: 0470073187 Category : Business & Economics Languages : en Pages : 24
Book Description
Praise for Move the World "Selling something? Persuading someone? Motivating someone? Read Move the World and you will. Every time." —Jeffrey Fox, author of theNew York Times bestseller How to Become CEO "With Move the World, executives can shorten the time and cost to market by learning to communicate goals and timetables succinctly to their teams, suppliers, investors, advisors, and customers. Mastering Brenner's framework is truly essential for entrepreneurial success." —Elizabeth Riley, Adjunct Professor of Entrepreneurship,Babson College "The Move the World System demystifies the art of persuasion and will give anyone who puts it into use a powerful competitive advantage." —Bryan Gildenberg, Chief Knowledge Officer,Management Ventures, Inc. "Persuasion is vital to success. Brenner recognizes this truth, and Move the World gives you a clear, powerful system to move your audience and achieve your goals." —Jonathan Wolcott, Partner, Holland & Knight LLP "This book is a must-read and an invaluable companion for those who need to communicate effectively with an audience. Move the World will help you sell, lead, motivate, and persuade." —Thomas D. Lips, Senior Vice President ata major international investment firm "Move the World is a great read, and I was able to put the ideas into use immediately. It's the perfect tool for the busy professional who needs to be more persuasive." —Michael B. Davis, Managing Director ata major international investment bank
Author: James B. Stiff Publisher: Guilford Publications ISBN: 1462526845 Category : Language Arts & Disciplines Languages : en Pages : 401
Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: Richard Storey Publisher: Gower Publishing, Ltd. ISBN: 9780566078194 Category : Business communication Languages : en Pages : 252
Book Description
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Author: D. Joel Whalen Publisher: SAGE ISBN: 9780761900313 Category : Business & Economics Languages : en Pages : 284
Book Description
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
Author: D. Joel Whalen Publisher: ISBN: 9788170365884 Category : Languages : en Pages : 252
Book Description
To compete effectively for scarce and shrinking resources, managers need to have superior and persuasive communication skills. They need to know how to package their ideas into high-impact presentations. This innovative book provides simple, straightforward and practical approaches to effective business communication. A happy marriage of the best nuggets of scientific knowledge and `street-smarts', this power-packed guide tells you how to successfully: Create a high-impact presentation in five minutes Manage speech anxiety/stage fright Customize your message for different audiences Increase your credibility Design high-impact slides and overheads Persuade angry bosses and customers With its wealth of research-based examples, tips and exercises, this book is indispensable for product managers, marketing and sales executives, and advertising professionals. In fact, it will appeal to anyone who would like to thrive in the new business environment of today using the power of persuasion.
Author: S. Steinberg
Author: S. Steinberg
Author: Jay A. Conger
Author: Kristie Sigler
Author: Dean M. Brenner
Author: James B. Stiff
Author: Sheila Steinberg
Author: Richard Storey
Author: Martha Cooper
Author: D. Joel Whalen
Author: D. Joel Whalen