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Author: Louise S. Wu Publisher: ASTM International ISBN: 0803114796 Category : Commercial products Languages : en Pages : 96
Book Description
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
Author: Louise S. Wu Publisher: ASTM International ISBN: 0803114796 Category : Commercial products Languages : en Pages : 96
Book Description
Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with
Author: Howard R. Moskowitz Publisher: CRC Press ISBN: 9780824793678 Category : Medical Languages : en Pages : 516
Book Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Author: Howard R. Moskowitz Publisher: John Wiley & Sons ISBN: 0470384905 Category : Technology & Engineering Languages : en Pages : 491
Book Description
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
Author: Jacqueline H. Beckley Publisher: John Wiley & Sons ISBN: 1118229207 Category : Technology & Engineering Languages : en Pages : 45
Book Description
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Author: Robert E Stevens Publisher: Routledge ISBN: 1136422129 Category : Business & Economics Languages : en Pages : 443
Book Description
Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.
Author: Aaron L. Brody Publisher: CRC Press ISBN: 9781420049084 Category : Technology & Engineering Languages : en Pages : 526
Book Description
The only book on food product development that integrates every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products. The text discusses all aspects of theory and practice for food process developers and includes numerous tables, figures, and bibliographical references to enhance understanding of the concepts. Pioneers and experts in food and beverage product development share their experience in every chapter. They provide examples of successes and failures, as well as guidance on how to achieve success and avoid failure. Providing a wealth of insight and information, this unique book will benefit food industry marketers and professionals involved in the product and brand development industries. It delivers a comprehensive and indispensable guide to food product development in today's dynamically changing marketplace.
Author: Gail Vance Civille Publisher: CRC Press ISBN: 1482216914 Category : Science Languages : en Pages : 620
Book Description
This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors, Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods,
Author: Martin Rieger Publisher: Routledge ISBN: 1351412493 Category : Science Languages : en Pages : 658
Book Description
""Second Edition provides a thorough, up-to-date treatment of the fundamental behavior of surface active agents in solutions, their interaction with biological structures from proteins and membranes to the stratum corneum and epidermis, and their performance in formulations such as shampoos, dentifrice, aerosols, and skin cleansers.
Author: Louise S. Wu
Author: Louise S. Wu
Author: Louise S. Wu
Author: Louise S. Wu
Author: Howard R. Moskowitz
Author: Howard R. Moskowitz
Author: Jacqueline H. Beckley
Author: Robert E Stevens
Author: Aaron L. Brody
Author: Gail Vance Civille
Author: Martin Rieger