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Author: Chris West Publisher: Random House ISBN: 1448165458 Category : Self-Help Languages : en Pages : 141
Book Description
Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.
Author: Chris West Publisher: Random House ISBN: 1448165458 Category : Self-Help Languages : en Pages : 141
Book Description
Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.
Author: Mike Southon Publisher: Pearson UK ISBN: 1292243856 Category : Business & Economics Languages : en Pages : 193
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Author: Mike Southon Publisher: Pearson UK ISBN: 1292243848 Category : Business & Economics Languages : en Pages : 201
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Author: Chris West Publisher: Random House ISBN: 1448165474 Category : Business & Economics Languages : en Pages : 161
Book Description
Marketing is the driving force of every small business, but many budding entrepreneurs are unsure how best to go about it. Marketing on a Beermat, written by Beermat Entrepreneur Chris West, brilliantly demystifies this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it provides crucial insights into online resources and the UK media. Unlike most marketing books, Marketing on a Beermat is aimed exclusively at small and growing businesses. It is accessible, comprehensive and written by people who have years of experience in the start-up sector. It is guaranteed to give your small business the edge.
Author: Kate Atkin Publisher: SRA Books ISBN: 1906316155 Category : Business & Economics Languages : en Pages : 178
Book Description
The Confident Manager offers valuable lessons to young and aspiring managers as well as sage advice to those already experienced in management. Told in a compelling story format, the messages are clear, concise and practical. Applying the lessons in this book will: · Boost your self-confidence both at work and personally. · Increase morale, team-working and customer service. · Improve the performance of your business. Matt quickly realizes that his new job as project manager requires different skills from the ones he is used to using – this time he needs to do “people stuff”. His mistakes and successes highlight key messages in effective people management.
Author: David Mellor Publisher: FilamentPublishing Ltd ISBN: 1905493428 Category : Business & Economics Languages : en Pages : 231
Book Description
The purpose of this book is to help people understand the transition from working for a big institution to working for themselves. David Mellor has made this journey and shows others how to do the same. He shows readers how to prosper rather than to merely survive and how their business venture will bring everything they wish for. The journey will take you through three very important phases: Reflecting - what does it take to make this transition - and is it for you?; Planning - how do you go about preparing to launch your business?; and, Doing - what attributes are going to be really important in the early days post-launch? You will be given practical tips and hints, all garnered from the 'University of Life'. Prior to establishing his own consultancy practice in 2001, David Mellor had a 25-year career in banking, which also gave him exposure to the small business market. Since 2001, he has capitalised on this and specialised in mentoring aspiring business owners, launching hundreds of people on this path, and on occasions persuading people not to do it! He uses practical tips and hints to help them launch with confidence and achieve success rather than just becoming another casualty.
Author: Mike Southon Publisher: Pearson UK ISBN: 1292243856 Category : Business & Economics Languages : en Pages : 193
Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Author: John Williams Publisher: Pearson UK ISBN: 0273748858 Category : Self-Help Languages : en Pages : 267
Book Description
"Do you have a sane work-play balance? Had enough of your job and want to change your life? Here’s how to do it" The Times Stuck in a job that’s boring you to tears? Slogging away at a business that’s never quite taken off? Still can’t decide what you’d rather do? Well, it’s time to change all that. We’ve reached a remarkable point in the history of work. With the right guidance, it’s now possible for anyone to make a living from doing the things they love. Written by a career maverick who escaped corporate life, Screw Work Let’s Play is your blueprint to create a work-life full of fun, freedom and creativity; something more like play than work. Packed full of stories from people who turned their passion into their living – or even a million pound business – you’ll discover10 secrets to transform your working life, starting today. Discover life-changing ideas and practical plans including: · How to win your first playcheque – without quitting your current job · How to beat the doubts and internal blocks that hold you back · How you can play and get rich – even in a recession Whether you want to start a business, create an ideal job, write a book, or change the world, there’s no need to suffer unfulfilling work any more. Ready to play? Unlock exclusive extras at www.screwworkletsplay.com Join the Play Revolution
Author: Chris West
Author: Chris West
Author: Mike Southon
Author: Mike Southon
Author: 
Author: Chris West
Author: Adrian Liley
Author: Kate Atkin
Author: David Mellor
Author: John Williams